Skin care brochure design jobs

...delivering a bright, bold, and unique aesthetic that captivates and engages guests. • Preferred Style and Colors: The design should embody an eclectic mix of styles and a bold color palette to create a vibrant mood. Ideal skills for this project: • Proficiency in eclectic interior design • Experience in bright, bold color scheming • Experience designing for hospitality businesses. Your creative vision in blending different style elements can create an energetic, inviting atmosphere in our establishment. Interior Design Brief for Women's Salon 1. Overview: Design focus: Create a luxurious and functional space for a women's salon with distinct areas for nail care, hair services, and reception. Aesth...

I need a digital brochure to inform about my company's products and services. The primary goal is to educate potential clients on our offerings to generate interest and potentially lead to sales. The brochure will be distributed through email. Key Responsibilities: - Designing a visually appealing and professional digital brochure - Ensuring the content is clear, engaging, and informative Ideal Skills: - Graphic Design - Copywriting - Experience with digital brochure creation - Knowledge of email marketing - Strong understanding of product promotion and lead generation It's important that the freelancer has a good track record and previous works that can be shared to demonstrate their skills.

I'm in need of a sleek, modern, and minimalist logo for my brand. The main purpose of this logo is for identification. It will predominantly be used online, across various platforms inclu...for my website. I am a therapist and co-regulation coach. In my work primarily i help my clients regulate their nervous system. Some of the key words to describe would be fluid, calm, mother, care, integrated. Key Requirements: - Design a logo that is minimalistic and modern - Ensure the logo is suitable for use on digital platforms - Make it suitable for easy identification Ideal Skills: - Experience in logo design, particularly with a modern and minimalist approach - Proficient in creating logos that are suitable for online use - Ability to capture a brand's identit...

Hello, I need some minor editing of a brochure. I'm thinking maybe this could take 30 mins work. Are you availaible? I have a Word document that I plan to print on PDF and send as part of a brochure to possible clients. What I need is final touches, alligning all images, and maybe ideas on adding a background and theme (Nothing complex, I want it to be as simple as possible). Thank you.

...following tasks: - Remove one person: Specifically, the mother's presence in the photo needs to be completely erased. She is in the floral dress second from the left. - Rearrange group: Following the removal, I'd like the remaining group members to be slid closer together to maintain an aesthetically pleasing and balanced composition. - Enhance visual elements: Lastly, an augmentation of the skin tone and texture for the father and children in the photograph should be performed to bring out their best features. Someone with expertise in photo manipulation and facial retouching software such as Photoshop or Lightroom would be an ideal candidate for this task. An understanding of group composition techniques would also be beneficial. Previous experience in family pho...

I'm currently in need of an HTML expert to take care of several tasks for me. The ideal candidate should have a proven track record in front-end development, responsive design, and creating HTML email templates. Required to create HTML for PDF generation and HTML should be A4 print compatible. Please check the attachment then let me know

I'm in need of a talented designer who can create two A5 brochures for my company. The ...of a talented designer who can create two A5 brochures for my company. The aim of these brochures is to provide essential information about our company and the services we offer, in a vibrant and engaging manner. Key Tasks: - Designing two A5 brochures - Ensuring the design is fun and colorful - Incorporating company's services and contact details Ideal Skills: - Proven experience in brochure design - Strong creative and conceptual skills - Ability to understand and convey a company's brand identity - Proficiency with design software - Understanding of print production process Please include samples of past work in your bid. I'm looking forward to wo...

I need an innovative and modern one-page A4 brochure designed for our new part "Smart Signal Adaptor". The brochure should capture the attention of retailers and distributors of the RV caravan industry. It needs to have a tough rugged look to suit the caravan industry The content that needs to be included in the brochure is solely limited to the product features. You're expected to creatively present these features in a visually appealing and concise manner. It is crucial that you create a design that speaks to the tech-savvy nature of the audience and the innovative qualities of the product. The ideal professional for this job should have: - the part name "Smart Signal Adaptor" - Holroyd logo (attached) - Follow our brand guideline...

...under false pretenses, his subsequent filing for divorce, and his depletion of our financial accounts. To add to our challenges, my mother recently had to hire a new attorney for $8,000 because her previous lawyer, who has already billed us over $12,000, failed to provide adequate legal support. This unexpected financial burden has left us in a precarious situation. Despite my best efforts to take care of my mother, manage the household, and look after our four dogs, we are struggling to make ends meet and are at risk of losing our home. In light of these circumstances, I am planning to create a GoFundMe campaign to raise the funds necessary to stabilize our situation and keep our heads above water. I would be extremely grateful for any assistance or advice you could provide o...

I'm looking for a creative designer to craft an engaging poster on the theme "When You Turn 18". The poster will be aimed at young adults and should raise awareness of the various laws that impact them. - The poster ...impact them. - The poster should be designed in an educational and informative manner, without focusing on any specific laws. - The aim is to encourage the target audience to access the online platform "When You Turn 18", where they can find detailed information about legal rights and responsibilities, financial independence, and educational opportunities. Should include a QR code to the online brochure. - The theme of the poster is related to adulthood and laws and must appeal to young adults as it will be available to high schools. - shoul...

I'm in need of a talented designer who can create an informative and engaging brochure for my physio clinic. This brochure should be adept at: - Showcasing our main services, namely Physical therapy and Sports rehabilitation + clinical pilates - Providing complete contact information such as Clinic address, Phone number, and Email address. An ideal candidate for this project would be someone with a strong background in designing health-related brochures or flyers and who can highlight our services effectively. Familiarity with healthcare branding will be a plus. Attention to detail and the ability to present information in a clean, concise manner is highly valuable.

I'm in search of a highly educated female home caretaker (who can speak English or Hindi) to manage house activities and take care of family members. It is essential that the candidate holds a high school diploma. The ideal candidate for this role will be expected to: Organize the household schedules effectively Prepare meals for the family Assist with family activities This is a full-time position, requiring services for more than 8 hours per day. Please note that this position does not involve cleaning tasks, as we have maids for that. The primary responsibilities will be taking care of the family, managing the house, and running errands such as going to the market and buying groceries. We offer transportation (flight or train to travel to Mumbai), accommodation, an...

As a tax accounting firm, we need a modern and minimalist brochure/front page template created on Canva. This design will be a vital part of our client communications, underlining our commitment to transparency and professional service. Key Features: - The template needs to have individual fields for 'Client Name', 'Financial Summary', and 'Tax Advice Tips' & a 'performance graph'. - The design should embody a modern and minimalist aesthetic, reflecting our firm's expertise and reliable standing. - We would want the content creator to assist in creating the content. Then we would want generic fields or a pivot table to input data that then flows to the brochure/template. So that each client receives a per...

...freelance graphic designer to create a professional TriFold brochure for our heavy-duty truck repair shop, consistent with the branding and style of our website, prospecdiesel.ca. The brochure will have a folded size of 8.5 x 11 inches and an opened size of 25.5 x 11 inches. We will provide the layout guide, content, and photos for each section. The designer will be responsible for developing a visually appealing design that effectively showcases our services for heavy duty truck repair and for repair parts, ensuring it aligns with our brand guidelines. The project will close within 24 hours. Applicants should have proven experience in graphic design, particularly in creating marketing materials like brochures, proficiency in design software such as ...

I'm looking for a talented graphic designer to create a sleek and modern 3-page brochure targeting homeowners. This brochure will be used to inform potential clients about our custom home building design process. Key elements for the brochure include: - A visually appealing, modern and sleek design that resonates with the target audience - A detailed explanation of our custom home building process in a clear and engaging manner Ideally, you are someone who: - Has a strong portfolio showcasing modern and sleek design aesthetic - Has experience in designing brochures or marketing materials for the real estate or home building industry - Can come up with creative solutions and engaging visuals to communicate complex concepts in a simple manner...

...circle 1.5 5.3,1.2 Begin 2 rectangle 6,2 5.3,2.5 Find node that represents the itemset 3 line 1,2 This file would mean to: 1: Draw a circle with radius 1.5 at point (5.3 across,1.2 down) with the word "Begin" in it. 2: Draw a rectangle with width 6 and height 2 at point (5.3 across,1.5 down) with the words "Find node that represents the itemset" in it. 3: Draw a line pointing from 1 to 2 I don't care how the definition works other than how general it is. The above is just to show what I mean. 1. You could provide the flowcharts that some app allows you to make manually. 2. You could provide what the attached 30 files (or a subset) show. 3. You could propose the capabilities as a specific spec for what the input text file contains. 4. You can make it a ...

I'm looking for a skilled Spring Boot developer to help me set up role-based security for my application. The main goal of this is to ensure proper authorization across different user types. Here's what I have in mind for this project: - I need the system to restrict access to various functionalities based on the user's role. - The application will have three types of users...functionality for them to set up role permissions. Technical Requirements: - Proven experience with Spring Boot and security implementations. - Excellent understanding of role-based access control. - Strong knowledge of setting up and managing user roles. I'm looking forward to collaborating with a professional who can ensure the security and authorization aspects of my application are well ta...

...talented and creative graphic design team to create a professional and visually appealing pamphlet. This pamphlet will be used to showcase the various service plans and benefits offered by our HVAC company. The goal is to clearly communicate the value and benefits of our services to potential and existing customers. Project Scope: Design and Layout: Create a visually appealing and professional design that aligns with our brand identity. The pamphlet should be easy to read and navigate, with clear headings, subheadings, and bullet points. Incorporate high-quality images, icons, and graphics to enhance the visual appeal and readability. Content Integration: Use the provided content from our three service plans (Basic Care Plan, Enhanced Care Plan, and...

Hallo. I have started a new website, and used a company to take care of google ads, i used so far over 1000 $ and no sale, so want someone to help with setting up all and check all are ok. Need some feedback what is wrong etc.

I'm currently facing a small-scale project that requires the transfer of 200 ebooks from a Sony e-reader to a Kobo e-reader. Handling this many files can be a challenge for an untrained person, and I need an expert on my team. The project requires: - Knowledge and understanding of K...Excellent organizational skills to ensure the easy location of each ebook post-transfer. - An understanding of ebook cataloging - managing metadata may become essential - Problem-solving skills, should any issues arise during the transfer process If you can ensure a smooth, error-free transition across devices, I want you on board. This task needs in-depth knowledge, meticulous attention, and care. Don't hesitate to get in touch if you have any queries. Looking forward to a succe...

...yourself have created should be entered. *Please do not duplicate the designs of other contestants. If a winning design has been duplicated, the award will go to the original design. > Brand name >> Causes for Caring << > Brand theme; love, caring, and charity with subtle connection to medical care > Brand Colors: We would like to see a variety of appropriate color options for the brand (see brand theme above), 2 -3 colors per design > The design should be effective in black and white as well as color > The design should be recognizable even at very small sizes > Designs with contrasting elements which lead the eye toward the center of the icon are preferred. > The core design should be in vector ...

...and our RV resort. We also need you to design 6 billboards and signs for our RV resort. The magazine will be composed of: 1) A 35 page magazine/brochure containing ads for local businesses, small business features, business directory, area information, etc. The design and copywriting for each page, including ads, need to be created by you. We can provide an outline and resources for reference, as well as photos. We can give you some information about the business, some guidance/references, but will need you to write the copy (using AI is fine), 2) Design of clean and modern billboards for our marketing launch, aligning with the design of your previously designed brochure and storage center ad to maintain consistency. For the magazin...

I recently submitted an application for a UK Standard Visitor Visa which was rejected within the last month. I am seeking the assistance of a UK visa and immigration lawyer/advisor who can offer me the best advice and support to rectify this situation. Key Requirements: - Provide expert advice: I need someone who is well-versed with the UK immigration system and can provide me with...Extensive knowledge of UK immigration laws and procedures. - Proven track record of successfully handling visa rejection cases. - Excellent communication and negotiation skills. - Experience in representing clients in legal matters. - Availability to provide timely support and advice. This is a crucial matter to me, so I'm looking for a professional who can guide me through it with expertise a...

Hi Tono, How are you? I have some more golf images here for you. Please do as normal on these. For each image can you please: -Remove skin blemishes -Clean up and smooth the backgrounds -fix and stray threads -remove dust etc from garments -Remove stray hairs from hairline Some images will require little or no work and some will need a bit of time spending, Please use your judgement. You know what I like now! Any problems, Let me know. I will send a download link shortly.

I need a designer to create a brochure and presentation for our technology product. The design style and target audience are open to interpretation. The key messages to be included are product features, company mission and values, and customer testimonials. The ideal candidate should be able to understand our product and the technology industry, and translate that understanding into appealing visuals and messages. Strong design skills and creativity are a must. Experience with similar projects in the technology sector would be a plus.

I'm searching for a talented designer capable of re-creating an existing brochure for my renting kitchens company. I have an example brochure to use as inspiration, but certain elements must be changed to make it unique. These include: - Layout Modifications: Rearrange sections or resize elements to create a fresh look, avoiding a straight copy from the example. - Color Scheme Alterations: Implement different hues aligning with our branding. - Graphic Changes: Replace images or graphics with ones that better reflect our company identity. Ideal candidates should have a keen eye for design and a portfolio showcasing their proficiency in creating distinct and engaging brochures. Experience in interior design or kitchen related fields is a bonus. Please reply...

The brochure is for a private chef who serves on yachts, in villas, for individuals or companies. The design should be simple and minimalist, targeting a luxury clientele. On the cover page, include images of people dining on a yacht or in a villa. Bilingual Layout: The brochure should be readable in both directions: one side in French and the other side in English. Texts are provided in the attached PDF files. Visuals: The presentation must feature the chef's photo. Fonts: The logo font is Caviar. The font choice for the text is open. File Requirements: Provide an InDesign file in the 21x21cm format with 3mm bleed. 8 or 12 pages, covers included

...create stunning floral arrangements that enhance the overall wedding decor. You should have a strong understanding of different flower types, colors, and arrangements, as well as a keen eye for design. Attention to detail, the ability to work under tight deadlines as well as to follow instructions and work well with others on a team are essential. If you are a creative individual with a passion for floral design and have experience in the wedding industry, we would love to hear from you. Skills required: - Proficiency in floral design techniques - Knowledge of different flower types and their care - Ability to create custom arrangements - Attention to detail - Strong time management skills Weddings of various sizes are already booked for the following dates...

I need expert hands to rekindle the enchantment of my small, intimate wedding by enhancing less than 50 photos. The task entails advanced retouching, in particular skin smoothing and object removals. Infuse these photos with a soft, romantic aura to echo our love-struck day. Proficiency in Adobe Photoshop or similar photo editing software, coupled with a keen eye for detail and presence of sensibilities matching to this specific genre (wedding/romantic), is essential.

I have a PDF version of a brochure, and I require the double page spreads to be split into separate A4 pages. There are 8 double spreads to be split into separate A4 pages. The content should be kept exactly the same.

As discussed in chat, 2 additional pages and other modifications in existing brochure

This engaging project is of a personal nature, with the goal of creating an eBook focusing on the personal development of educators. Key Deliverables: - Develop an eBook centered around personal development for educators. - Include relevant topics such as self-care, maintaining work-life balance, career growth strategies, and maintaining enthusiasm for teaching - centered around image of the child, relationship, inclusion and democratic education - Create content rich in practical tips, real-life experiences, and research-based advice. Ideal Skills & Experience: - You're the perfect fit for this project if you have experience in writing in the educational sector, with a focus on personal development. - A background in education would be a bonus, as would any firsthand e...

I have a project that involves creating a custom website. The website will be a product catalog for windows, with a design similar to quartzluxurywindows.com. AND a 10 pages Product Brochure/booklet from a sample hardcopy Key Features: - Product Catalog: The main functionality of the website will be to display the range of windows that we offer. The windows should be categorized by product type, similar to the organization on quartzluxurywindows.com. Requirements: - Experience in developing custom websites, particularly product catalogs. - Strong understanding of web design with an emphasis on user experience. - Ability to replicate the design and functionality of an existing website (). - Familiarity with organizing products by category. Optional: - Knowle...

I have a project that involves creating a custom website. The website will be a product catalog for windows, with a design similar to quartzluxurywindows.com. Key Features: - Product Catalog: The main functionality of the website will be to display the range of windows that we offer. The windows should be categorized by product type, similar to the organization on quartzluxurywindows.com. Requirements: - Experience in developing custom websites, particularly product catalogs. - Strong understanding of web design with an emphasis on user experience. - Ability to replicate the design and functionality of an existing website (). - Familiarity with organizing products by category. Optional: - Knowledge of SEO best practices to ensure the website is search engine friend...

...The qualified candidate will be very familiar with mobile responsive design standards, the use of negative space, and the basics of professional typesetting throughout the site. If I have to ask you to make sure the H1 Tag is the same size, font, and color as the other pages you are not qualified. The project is reformatting static content from an old WordPress site to a new WordPress site and a new theme. The new theme is already installed with a base configuration that includes the footer/widgets and header/navigation, so the only content that needs to be moved is the body of each page. There are a total of 5 static pages. - Copy content from and format it nicely on the above page. https://devotc

...a skilled graphic designer to create an engaging and informative print brochure for our college. The brochure will be primarily targeted towards prospective students, and will serve as an essential tool to showcase the college to potential new entrants. Key Information to Include: - Academic Programs: Highlight the range and quality of programs we offer, showcasing our academic strengths and diversity. - Campus Life: Illustrate the vibrant life on campus, including facilities, extracurricular activities, and student services. - Admission Process: Clearly explain our admission process, requirements, and deadlines in a straightforward and engaging manner. Ideal Skills and Experience: - Proven experience in graphic design, particularly in print collateral creation. -...

I'm in search of an experienced and compassionate care manager to assist with the management of mental health issues related to chronic illnesses. Your responsibilities: - Providing weekly summaries and updates on the mental health of patients suffering from chronic diseases. - With our newly developed case management tool, you will be using it in a selected hospital of ours and rate how the tool works well in the medical field. - main task would be; telehealth, care plan creation, track patients' condition etc. Skills and prerequisite required: - Works in the United States - Prior experience in care management, specifically in the context of chronic diseases or mental health. - Strong understanding of mental health issues, particularly as they relate to ...

...candidate - Clear campaign goals and objectives for potential supporters - A volunteer registration form to capture interested parties - Information on voting dates - An overview of the role I'm running for The design for the landing page has already been taken care of, with a template already purchased and all necessary content and images readily available. The ideal candidate for this job should have: - Proven experience in designing effective, conversion-focused landing pages - Understanding of political campaign dynamics - Proficiency in working with established design templates - Ability to integrate text and images cohesively - Strong communication skills and a collaborative approach to working with clients This is a great opportunity for a designe...

I'm in need of a talented designer who can create two A5 brochures for my company. The ...of a talented designer who can create two A5 brochures for my company. The aim of these brochures is to provide essential information about our company and the services we offer, in a vibrant and engaging manner. Key Tasks: - Designing two A5 brochures - Ensuring the design is fun and colorful - Incorporating company's services and contact details Ideal Skills: - Proven experience in brochure design - Strong creative and conceptual skills - Ability to understand and convey a company's brand identity - Proficiency with design software - Understanding of print production process Please include samples of past work in your bid. I'm looking forward to wo...

I'm in need of a talented individual to help me create a brochure and technical presentation. The main goal is to both inform and persuade the audience, comprising of industry professionals, potential clients, and investors. Key requirements for this project include: - Creating a visually appealing and informative brochure that clearly conveys my product's unique features and benefits. - Developing a technical presentation that's suitable for both technical and non-technical audiences, with a focus on educating and marketing the product. To be successful in this role, you should have: - Prior experience with developing technical content for marketing purposes. - Strong design skills and an eye for detail. - The ability to effectively communica...

I require a skilled Care Manager with mid-level experience, specifically in the field of chronic disease management. We're developing a CCM mobile service tool for mental health, and I am planning to provide a full-package (mobile application service+webpage for the practitioner+care manager HR) so I need to hire a care manager. You will be responsible for: - Efficient medical scheduling - Seamless care coordination - Exemplary patient advocacy Prior experience in these tasks is crucial to ensure high-quality care and seamless operation. If your skills align with these requirements, I look forward to your bid.

Objective of the project The goal of the project is to develop an automated system that generates high-quality content related to beauty, cosmetics, skin and hair products, and makeup. This system must: Collect content from various sources (URL, RSS, XML) configurable by a Super User. Filter and process such content using artificial intelligence (AI) to improve it. Automatically publish enhanced content to a WordPress blog and various social networks. Provide an intuitive administration panel for managing system sources and configurations. Technologies and Tools Used Backend: Django Frontend: React Database: MySQL or PostgreSQL Monitoring: Prometheus and Grafana Containers and Orchestration: Docker and Kubernetes This project is already validated by AI tools to correct errors in ...

...Graduation Awards Celebration photo - Lighten up areas around eyes. - Maintain a natural look, avoiding an overly processed appearance. - Focus on enhancing three main features: eyes, hair, and skin 2. Gallatin Graduation 2024 - Determine if the photo can be retouched or not. 3. Gallatin Graduation Marquee photo - Adjust the lighting for the marquee photo. Ideal Skills: - Excellent photo retouching skills with a sense of subtlety. - Proven experience in lightening and highlighting specific areas. - Proficient in using professional editing tools. - Keen attention to details, especially eyes, hair, and skin. - An aesthetic eye that aligns with natural-style retouching. Your expertise will provide a fresh and natural look to the photos while ensuring the highlighted fea...

I'm in need of a professional who can enhance and refine a set of flat icons, created by an illustrator. The primary application for these icons is print materials. This project involves intricate, high-quality icon retouching. Key Tasks: - Color correction: Ensure the color schemes are consistent and appealing for print. - Skin smoothing: Refine any rough edges or inconsistencies in the iconography. - Background removal: Prepare the icons for seamless integration into various print materials. Ideal Skills and Expertise: - Proficient in image retouching, specifically with iconography. - Experience in working with flat icons. - Knowledge of color correction techniques for print. - Ability to deliver high-quality work in a timely manner. Please provide examples of your previou...

Description: I am looking for a skilled content writer to create engaging and informative blog posts for my health-focused website. The topics will revolve around various health-related subjects, including nutrition, fitness, mental wellness, and preventive care. Each post should be well-researched, original, and tailored to our target audience. Project Details: - Scope: 5 blog posts - Word Count: Each post should be approximately 800-1000 words. - Tone: Conversational, engaging, and informative. - Research: Each post must be well-researched and include credible sources. - SEO: Incorporate relevant keywords naturally for better search engine visibility. - Originality: Content must be original and pass Copyscape. Requirements: Proven experience in content writing, preferably in ...

Need ecommerce website designers Hosting - Hostinger Domain - Recommendation Plugins 1. DIGITS: WordPress Mobile Number Signup and Login 2. Elementor Pro 3. TeraWallet 4. Razor pay Other Plugins 1. Reviews 2. Contact Form + with Recommendation plugin ...Recommendation Plugins 1. DIGITS: WordPress Mobile Number Signup and Login 2. Elementor Pro 3. TeraWallet 4. Razor pay Other Plugins 1. Reviews 2. Contact Form + with Recommendation plugin for woocommerce Products Categories 1. Men - Shirt ,Kurta For Mens , 2. Women’s Fashion - Kurta, Co-Ord Set, Saree, Night Suits, Top , Bodycon, Sweatshirt, Shirt, Western Dress 3. Personal Care - Face care,BABY Care,Hair Care,Hair Straightener,Massager, 4. Fitness 5. Useful items - gadgets,Trimmer...

...Shoptimizer theme and the Elementor builder. The new theme is already installed with a base configuration that includes the footer/widgets and header/navigation, so the only content that needs to be moved is the body of each page. There are a total of 8 static pages. The new pages can use the hero banner from this page on every page: At the moment, we are not worried about improving the content; we only want it transferred in an organized fashion. Standardize

I'm seeking an excellent copy editor to revise the existing content of a brochure. Your task is to change some of the wording to better suit our brand's voice and target audience. - You should be skilled in copy editing, revision and proofreading. - Experience with brochures or similar promotional material is a plus. - The goal is to ensure our text is clear, engaging and on-brand. You need to ensure that the wording is impeccable and relevant. Please provide examples of relevant work in your bid.

In search of a talented designer to bring my vision to life in a small, under 50 pages, ebook that will include images or illustrations. Special care and attention is required to detail, making the ebook appealing for the reader. Skills and Experience: - Previous experience in ebook design and illustration - Proficient in digital design software - Strong attention to detail - Ability to interpret and execute my vision The freelancer should be open to back-and-forth communication and revisions. The goal is to create a visually compelling ebook that keeps the readers engaged.

I'm looking for a professional who can cater to the needs of an elderly traveler, for a duration of 1-2 hours. The requirements include: - Able to proficiently provide wheelchair assistance - Can correctly guide directions within JFK airport - Possesses reliable language translation skills, primarily in Arabic The ideal applicant has previous experience in customer service or elderly care, with proficiency in Arabic communication. The patience to deal with the elderly while upholding professionalism is a must. Note that punctuality is non-negotiable.