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    2,000 software for advertising design jobs found, pricing in NZD

    ...need of an experienced software developer to create a custom application for soil testing. The software should be capable of handling comprehensive soil analysis and generating relevant reports. Key Requirements: - A software that can analyze a wide range of soil testing parameters, including but not limited to pH levels, nutrient composition, and soil moisture content. - The primary focus of the software should be on advancing agricultural soil quality and providing actionable recommendations for soil improvement. Ideal Skills: - Proficiency in software development, with a focus on applications related to scientific analysis and data processing. - Familiarity with soil science or agriculture would be a plus. - Past experience in develo...

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    I'm looking for a skilled software developer to create a Windows-compatible software application. This software should be specifically tailored to help my sales team improve their performance and to calculate their incentives. Key Requirements: - Compatibility: The software should be compatible with Windows. - Integration: There's no need for the software to be integrated with any existing systems, so you can focus solely on creating the best software for our sales team. - Data Input: The software should have the capability to import data from Excel/CSV files. This method will facilitate the input of sales data and make the software more user-friendly for our team. Ideal Skills and Experience: -...

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    I'm in need of a highly skilled graphic designer who can create compelling advertising posters targeting adults aged 35-64. Here's what's key: - Expertise in creating visually appealing designs with a primary focus on product images. - Deep understanding of designing advertisements that resonate with an adult audience. - An impressive portfolio showcasing previous work specifically in advertising posters would be beneficial. Proposals should demonstrate your ability to deliver the project requirements and shine a light on relevant experience and skills. Let's create impactful posters together!

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    I'm in immediate need of an expert in Social media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Proven track record in SEO, ...

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    I need a reliable professional to help me with monthly inventory updates from the dealers and the sales department. Key Tasks: - Quantity Update: Ensure all stock levels are accurately reflected in our records. - Product Description Update: Make sure all product descriptions are up-to-date and accurate. - Product Code, UOM (Kit/Vials), Rupee Value: Cross-check and update product codes, Unit of Measure (Kit/Vials) and Rupee Value accordingly. Format: I have a specific format that the inventory updates need to be in. You will need to use this template to ensure data consistency and compatibility with our existing systems. Frequency: This is a monthly task and I would need your support on an ongoing basis. Ideal Skills: - Proficiency in inventory management. - Attention to detail and acc...

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    I'm in need of a desktop application that automates sperm analysis, leveraging the power of AI. This software will be used to create spermograms. Key Requirements: - Automation of Sperm Analysis: The software should be able to fully automate sperm analysis. This includes motility, morphology, and concentration analysis. - Utilization of AI: The software should harness the capabilities of Artificial Intelligence to improve the accuracy of the analysis. - Creation of Spermograms: The main purpose of the software is to create spermograms. This requires the software to be able to present the analysis in an organized and understandable way. Ideal Freelancer: - Proficient in AI and machine learning, particularly in the healthcare or biological fields. ...

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    3d video creation 6 days left
    VERIFIED

    Looking for 1 person to help me create several short videos for marketing advertising on social networks. Here I leave you an example of animation:

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    Description: We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design so...

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    hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

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    I am considering purchasing Ultimate POS software, but it lacks a crucial feature for managing individual product serial numbers. Although it includes an IMEI/Serial number feature, it only allows you to add the serial number at the point of sale. However, I need to input the serial numbers when updating the stock. For instance, if I purchase 5 units of the GoPro 12 model, I want to update my inventory by entering the serial number for each of the 5 units. This way, I can track which specific serial numbers are currently in stock. Additionally, I need the capability to search for products by their serial number when making a sale. The ideal candidate should have prior experience in customizing POS software, particularly in adding new fields, and ...

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    ...built employee process tracking software. The software needs to be desktop application-based for easy access and user interface. Key features that the software should have are: - Time tracking: To help monitor how much time each employee is spending on their tasks. - Task Management: The ability to assign, manage, and monitor tasks is crucial. I want to keep track of who is doing what and when. - Performance analytics: The software should have robust analytics capabilities to measure performance and productivity for everyone on the team. The freelancer should ideally have experience in building similar applications and a strong understanding in incorporating the required analytics within the software. Familiarity with employing priv...

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    Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

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    I am looking for a freelancer well-experienced in using advertising accounts to run a TikTok campaign for my book-related product. Your responsibilities will include: - Setting up and launching a successful advertising initiative on TikTok. - use his Ads account for the campaign - The campaign will be primarily targeted towards the interests of my potential customers, specifically book enthusiasts. - Focus on reaching U.S. residents as they comprise my primary customer base. The ideal candidate should have a strong background in TikTok advertising and strategic campaign planning, with a keen understanding of how to engage a book-loving audience. Your expertise in reaching U.S. residents and interest-based targeting is essential for this ro...

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    It is necessary finish a web application in python + django regard the statistic of stocks. So it is necessary: some fetaures of some filter; -. make some change to mysql database and api to datafeed. -. verify the formulas and add some features; -. make better the design. - create an admin page with security login and import stocks manually. Please answer only if you can show similar experiences

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    I'm looking for a professional social media manager who can take charge of my accounts. I would like an engaging and interactive social media presence to help build my brand and drive traffic to my website. The ideal candidate will have: - Experience in managing social media accounts - A track record of successfully growing social media followings - Excellent communication skills - Creativity and the ability to create engaging content - Experience in managing social media advertising (though not essential, this would be a bonus) Please include in your proposal: - Your relevant experience - Any examples of previous work - Your availability and proposed rate for ongoing management - Any additional services you could offer (e.g., paid social advertising)

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    Seeking a talented designer to bring my ideas to life and create stunning advertising posters for social media platforms. Key aspects of the project include: - I have some initial ideas for the poster, but I'm definitely open to creative and innovative suggestions. - The main goal of these posters is to advertise a product effectively on various social media platforms. The designs should be visually appealing and draw attention to the product's benefits. Ideal skills and experience for the job: - Proficiency in graphic design software - Creative flair, originality, and a strong visual sense - An understanding and experience with designing advertising materials for social media platforms - Ability to take direction an...

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    ...our product for a few days using our scripts, you can come up with your own but basically we will provide everything. **From us:** - 50-70$ for a ready edited video 60 seconds long. (we can do the editing ourselves) - Our product you will keep and you can use it and save money for regular visits to the dentist. - Cooperation with a popular UK company - You can also make a video with your husband/wife and get more money if they are suitable. Please send your proposal along with a photo of your face and your teeth so we can determine if you are a good fit for us. Please don't be shy about your teeth, they can be great for our advertising of their transformation. We are very interested in footage of how our product cleans tartar and...

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    Project Overview We are creating an upbeat and engaging promotional video for Cookie Brand to be used in Facebook advertising. The goal is to showcase our wide range of cookie flavours, highlight the quality and freshness of our products, and entice viewers to visit our website and make a purchase. The video should reflect the fun, cheeky, and funky personality of our brand, utilizing still images creatively. Target Audience Women aged 25-54 Cookie lovers and those looking for delicious, premium treats Key Sales Points Over 30 funky cookie flavours Made with premium ingredients Rave reviews from satisfied customers Freshly baked to order Video Specifications Length: 30 seconds Tone: Upbeat, fun, and playful Music: Energetic and cheerful Visual Style: Bright, colorfu...

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    I'm in search of a skilled freelance graphic designer with a strong proficiency in logo design. This work requires a creative thinker, capable of developing unique and clever designs. Key Requirements: - Proficient in logo design - Skilled in creating modern, minimalist designs Final Deliverables: - Raster files (JPEG, PNG) - PDF files Experience in advertising design and video creation is a plus, as the role may evolve to encompass these areas in the future. The ideal candidate will be self-disciplined and able to work effectively in a fast-paced and ever-changing environment. I look forward to your bids.

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    I'm in need of a unique and creative logo design for my company. The purpose of this logo is mainly for branding and will be used across various platforms, including my website and advertising materials. - The design should be modern and adaptable to different sizes and mediums. - Please avoid any specific color preferences as I'm open to suggestions. - The logo should be able to incorporate the company name, tagline, and any relevant symbols or images. Skills and experience in graphic design, logo creation, and branding are essential for this job. I'm looking for a freelancer who can bring a fresh perspective and deliver high-quality, professional results.

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    ...You'll be responsible for creating and executing a comprehensive lead generation strategy that reaches and resonates with our target market in the region. - Google and Meta Advertising: Your role will be to leverage these platforms efficiently to generate high-quality, consistent leads. The ideal candidate should have: - Proven Expertise in Real Estate Lead Generation: I'm looking for individuals with a track record of successful lead generation in the real estate sector, particularly in the Middle East market. - Proficiency in Google and Meta Advertising: You should have a deep understanding of these platforms and a history of generating leads through them. - Strong Communication Skills: Effective communication and regular updates on lead perf...

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    Hi, I am looking for someone to setup a Linux VM for me. I have tried to do it myself but have failed. I want to setup a VM so that I can host my own on-premise cloud. I got filerun as software from to do it with. Unfortunately, their installation instructions are not working out for me due to a lack of Linux knowledge. Now I am at a point where someone do it for me and I can work from there. I would like to see you do it so that I can see where I went wrong. I would also like it if you can assist me in the future if and when there is problems.

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    Hi I'm about to advertising a learning course. I will be delivering the course by zoom over 6 weeks, and I want to use moodle to post course materials, and interact with the course participants. A draft of the course information is attached. I'm looking for a freelancer who can support me with my Moodle platform. I have never used moodle before, so I need help with installation and setup, and ensuring that our required functionality is possible. I am working with an assistant and we both need to be able to access the participant forums to respond to queries, and to upload and receive materials. Please provide a succinct proposal, and an expectation of how long this would take. I am after a very simple solution at this stage, as the moodle element is only ...

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    I'm urgently in need of a software developer who can help me fix some bugs in my software and make some necessary adjustments to the code. Key Requirements: - Debugging: You should be experienced in identifying and resolving bugs in software. - Code Customization: The project may require some customization of the code to ensure it meets my requirements. Your experience with software development, particularly with Java, Python or C++, will be highly regarded. The project is quite urgent, so I'm looking for someone who can start immediately and deliver fast, but without compromising the quality of the work.

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    I'm looking for an experienced Google Ads specialist to manage a campaign promoting our company. The ideal professional should possess a good understanding of both Google Search and Display networks, as well as experience in video advertising on YouTube. Key Requirements: - Proficiency in Google Ads: Extensive experience in setting up, managing and optimizing campaigns across Google Search, Display, and Youtube is crucial. - Creative approach: Ability to create compelling ad copy and engaging video content. - Results-driven: Capable of increasing website traffic, generating leads, and improving brand awareness through the campaign. - Weekly updates on the ads. - Time-management: The project should be completed within a month. Ideal Skills and Experience: - Proven tr...

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    ...talented copywriter who can effectively generate engaging content for an advertisement video aimed at parents. The primary goal of this project is to grow awareness about a specific product, and it's essential that the writer can connect with the target audience on a deep, meaningful level. Key project deliverables: - High-quality, compelling copy for the video ad script in Hindi - Engaging content that highlights product features and benefits - An emotional connection with parents in the viewer's group Ideal candidate skills and experience: - Proven experience in writing video ad copies - Ability to write persuasive, meaningful, and relatable content for parents - Comprehensive understanding of marketing and advertising strategies - Exce...

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    ...seeking a talented software developer to create a state-of-the-art medical coding and billing software. This software should be packed with various features such as: - Patient Information Management: Manage patient's data with utmost ease and accuracy. - Claims Processing: Streamline processing and tracking of patient claims. - Reporting and Analytics: Generate concise reports and conduct in-depth analytics. - Medical coding: Incorporate an AI-powered module to provide coding suggestions. One of the compelling additions I desire is the integration of AI functionalities mainly for predictive diagnostics. This should help in forecasting medical conditions based on the available patient data. The candidate for this project should preferably have a ...

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    ...developer to create a personalized billing software that caters to my business needs. This program should be compatible with the Windows operating system. Must-Have Features: - Inventory Management: The software should assist in tracking, restocking, and managing our inventory efficiently. - Customer Management: Maintaining customer details for smoother transitions and personalized customer experiences is crucial. - Sales Reporting: We require comprehensive sales reports to review our business's progress and areas for improvement. Users: The software should easily accommodate 1-5 users at once, with unique access capabilities for each user. Ideal Candidates: I'm seeking professionals with experience designing and developing busine...

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    I need someone to help me with my weekly projects that involve Quality Assurance Testing and Consultancy services for a few major international tech firms. Projects and work are continuously available so there is plenty of work weekly We will work through remote working software to connect to our local machines using this software, not the other way around so there is nothing to worry about your privacy. Testing will be done on Windows desktop and will mainly involve QA checks and regression Testing of certain software. All testing done are on confidential pre-release test builds so discretion of what you test IS IMPORTANT. Please acknowledge this in your proposal. An NDA will be signed in this regard. I require someone with excellent IT skills and a very goo...

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    More details: Is this project for business or personal use? Personal What information should successful freelancers include in their application? Detailed project proposals How soon do you need your project completed? ASAP.

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    Hi, We’re looking for a skilled female app developer to build a quick MVP and convert a physical card game into a mobile app game for both iOS and Android platforms. Quick note: I appreciate those who feel the need to start a chat and not so much those who have not bothered to read the brief before wanting to chat. I'll only start a chat if you have at least 2 to 4 links to card games you have published. Skills and experience required for this project: Experience converting physical card deck games into digital game experiences would be the ideal provider. The game brief overview: "Ello" is a two-player game played with a standard 52-card deck, where each player starts with 26 cards. The game assigns values to only four cards in the deck....

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    I'm looking for a social media expert to create and manage a series of Instagram ads to boost sales for my product. Key Responsibilities: - Developing a comprehensive Instagram ad campaign strategy that focuses on driving product sales - Creating engaging and effective image, video, and story ads - Monitoring and analyzing campaign performance, and making data-driven adjustments to increase ROI Ideal Candidate: - Proven experience in managing successful Instagram ad campaigns - Strong understanding of social media advertising best practices - Ability to create high-quality and attention-grabbing image and video content - Proficiency in data analysis and campaign optimization - Excellent communication and collaboration skills This role offers the opportunity t...

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    I am looking for someone to create a custom vehicle repair shop software for me, in VB.NET, Windows Form project, using .NET Framework 8. The full source code must be provided. Attached is the full project requirement

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    Trophy icon Modern & Sleek Flyer for Event 6 days left

    I'm looking for a designer to create an appealing flyer for an upcoming event. The main goal is to catch the attention of people of all ages. I have attached a mock-up of what the information needed on there! ONLY SUBMIT MOCK-UPS OF ACTUAL DESIGN Key Requirements: - The flyer should have a modern and sleek design. Think about clean lines, minimalistic approach, and a contemporary look. - It is important that the flyer stands out among other event advertisements, so creativity is a must. - The content of the flyer will be supplied. Your task is mainly to make it visually striking and engaging for the target audience. Ideal Skills: - Graphic Design - Understanding of current design trends - Marketing and advertising backgroun...

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    I'm in need of a full-time, mid-level software developer to join our e-commerce company. You should be proficient in Python, Java, and PHP. Your primary responsibilities will include: - Coding and programming: Developing robust, scalable software solutions for our e-commerce platform. - Database management: Ensuring the efficient operation of our databases and managing related processes. - Bug fixing and troubleshooting: Identifying and addressing software issues to maximize performance. Your experience should ideally span 2-5 years, giving you a good understanding of the nuances of software development. In addition to your technical prowess, you should be able to work efficiently within a team and communicate effectively. Your input will be cruci...

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    ...mobile apps operating within our city. The goal is to mine this data for actionable insights to inform our advertising, promotional strategies, and competitive benchmarking. 2. Project Scope The selected vendor will be responsible for developing and implementing a solution to: • Subscribe to and navigate through multiple food delivery mobile apps. • Collect data on menu items including descriptions, pricing, customer ratings, and associated promotions or deals. • Move systematically from one restaurant to another within each app, ensuring comprehensive data collection. • Extend the data collection across all significant food delivery apps available in the specified city. • Store collected data in a structured format for easy access a...

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    I'm in need of a skilled software developer who has a good understanding of WordPress and ecommerce functions. The primary goal of my website is to provide technical software-related help whenever needed, so I'll need someone who's able to assist in this regard. Key Requirements: - Proficiency in WordPress: You should be able to customize themes, manage plugins, and handle general WordPress-related tasks. - Ecommerce Experience: A good understanding of ecommerce functionalities and the ability to implement and optimize them on a WordPress site. - Technical Software Knowledge: I require assistance with software applications and tools. Your expertise in this area will be crucial in ensuring the success of this project. In summary, the ideal candid...

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    I'm in need of a proficient Graphic Designer to create a...to create a captivating graphical representation aimed at advertising a product for the general public. Key Responsibilities: - Make use of visual arts, typography, and page layout techniques to create an engaging design. - Understand the product's unique selling point and effectively communicate the same through the design. Must-Haves: - Significant understanding and experience in graphic design - Proven ability to create designs targeting a broad audience base - Detail-oriented, with a keen eye for aesthetics and visual details - Ability to meet deadlines while maintaining quality work. Your task will ultimately be the creative force behind advertising a specific p...

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    ...presence by attracting more British residents to my website. The primary goal of this project is to increase my site's traffic, thereby boosting my brand's visibility within the local market. Key Requirements: - Skills in Search Engine Optimization (SEO): I need my website to be optimized for search engines to reach a wider local audience. - Social Media Marketing Expertise: Proficiency in leveraging social media platforms to drive traffic and engage with potential customers. - Pay-Per-Click (PPC) Advertising Knowledge: Experience in setting up and managing PPC campaigns specifically targeting local British residents. Your successful execution of this project will result in a noticeable increase in the number of British residents visiting my website, leading t...

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    ...Ireland), and I'd like to raffle it on Raffall - an online platform. The raffle campaign would possibly be for a 3-4 month duration, but I have yet to start. I have loads of ideas and I've done loads of research into it. I am very confident it would be a huge success. Your role will be crucial in managing the campaign from the ground up. Tasks: - Kickstart the project from scratch, as it has yet to begin - Set the strategic direction for advertising and promotion, employing out-of-the-box methodologies to generate attention and spark engagement The ideal candidate: - BASED IN IRELAND - Proven experience in executing successful raffle campaigns, particularly focusing on the advertising and promotion aspect - Strong skills in project manag...

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    I'm in need of experienced social media and search engine advertising specialists. My goal is to launch a comprehensive campaign that will increase brand awareness, bring in sales, drive traffic to my website, and generate leads. To achieve this, the ideal candidate will have a thorough understanding of: - Facebook advertising - Instagram advertising - Google advertising My target audience is across multiple demographics, specifically focusing on individuals aged 18-44. I'm looking for a professional who can tailor campaigns to these audiences, ensuring maximum impact and engagement.

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    ...10,000 downloads. Key Details: - **App Purpose**: It's a social networking app - **Target Demographic**: Primarily catering to young adults - **Promotion Strategy**: I'm focusing on social media advertising and influencer marketing The ideal candidate will have experience in the following: - **App Promotion**: Proven track record of boosting app downloads, particularly for social networking apps - **Targeting Young Adults**: Understanding of how to engage and attract young adult users - **Social Media and Influencer Marketing**: Proficiency in social media advertising and influencer engagement for app promotions - **Results-Oriented**: Ability to deliver on the target of 10,000 downloads within a reasonable timeframe Looking forward to working w...

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    I'm seeking a skilled designer to create...seeking a skilled designer to create a modern and sleek catalogue that will serve as an effective tool for advertising and promotion to professionals in the 36-55 age group. Key Points: - The primary goal of this project is for the design to reflect a modern and sleek style. - The catalogue will be used as a promotional material targeting professionals. - Design elements should be attractive and engaging to the target audience. Ideal Skills & Experience: - Proven track record in catalogue design, with a focus on advertising and promotion. - Understanding of modern design aesthetics and the ability to create sleek, professional designs. - Experience in creating promotional materials...

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    ...radio ad for my height increasing insoles product. The main goal of this ad is to increase sales by capturing the attention of the target audience. Key Details: - The product in question is height increasing insoles. - The target audience consists of people in western countries like the USA and Europe. I'm specifically looking to target teens and adults, particularly men. - The primary message of the ad should be to showcase how the product can help increase height instantly. Ideal Skills and Experience: - Proven experience in creating successful radio ads. - Familiarity with the target audience and the product's unique selling points. - A creative mindset and ability to craft a compelling message that resonates with the audience. - Previous success in increasing sale...

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    PiipAi is actively seeking a dedicated and experienced QA (SOFTWARE TESTER) to join our dynamic team. About Us: PiipAi is a forward-thinking software company committed to delivering innovative solutions that empower businesses. Our flagship product is a comprehensive Human Resource management suite designed to streamline operations and optimize people management. We envision this suite as a specialized CRM, tailored specifically to people-centric management. Role and Responsibilities: As a QA (Software Tester) at PiipAi, your role is pivotal in ensuring the quality and reliability of our software. You will work closely with our development team to meticulously test and validate our applications, identifying and rectifying any issues that may arise. Key responsib...

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    I'm in need of a skilled developer who can create a comprehensive boat booking software. This solution should be able to handle both online and offline bookings, streamlining our operations and ensuring a seamless booking experience for our customers. Essential Features: - Calendar integration: This is pivotal for tracking bookings, availability, and scheduling maintenance. Previous experience in integrating software with multiple calendar platforms is beneficial. - Payment processing: The software should be able to accept, process, and track payments in a secure manner. Experience in payment gateway integration is a plus. - Customer notification system: It should be capable of updating customers on booking status, payments, and upcoming trips. Exp...

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    As a company, we are currently seeking a talented and experienced Meta Ads Expert to spearhead our advertising campaign. Our primary objective is to generate leads and drive sales through captivating advertisements. Key Responsibilities: - Create compelling advertising content that effectively promotes our products/services and entices potential customers to engage with our brand. - Utilize your expertise in Meta Ads to strategically target and reach our specified audience demographics. In this instance, our target audience will consist of individuals aged between 25-34 and 35-44. - Monitor, analyze, and optimize the performance of our advertising campaign to ensure maximum lead generation and sales conversion. Ideal Candidate: - Proven track record of successfully r...

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    I'm seeking a specialist in Facebook ads to generate leads for my weight loss program (shown below in the pdf) within a localized area. This person would ideally have experience: - Developing and executing a successful ad campaign that targets individuals interested in weight loss. - Proven track record in reaching fitness or health-conscious demographics - Extensive knowledge of Facebook's advertising platform - Showing measurable results in lead generation within local regions Your bid should include a brief plan on how you'd approach this project. If you've worked on similar campaigns, especially in the health and fitness industry, that would be a significant advantage.

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    Help support on one software built in C#. I can show the software.

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    I am in need of an expert to create a highly engaging Facebook advertisement. The target audience and the main objective of the ad is yet to be defined; I'll need your professional input on that. Requirements: • Proficiency in Facebook's advertising platform. • Experience in creating and optimizing advertisements. • Can provide suggestions on whom we should target and the goals we should aim for. • Familiarity with various calls-to-action and the ability to advise on the most effective approach. The ideal freelancer is creative, a great communicator, and adept at leveraging Facebook's ad platform to reach various groups and achieve diverse objectives.

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