Online creative writing jobs india jobs

...real-time. Built with extensibility and scalability in mind, the plugin must integrate seamlessly into our PHP-based platform. I'll bring considerable insight into recurring billing cycles and payment workflows from previous related projects. I can provide thorough specifications depicting all required data fields, payment routes, and interface specifications. The selected developer will enjoy full creative control to architect innovative payment solutions tailored precisely to our distinctive operational needs. Experience designing payment gateways or similar e-commerce addons is preferred. Strong object-oriented programming skills in PHP are essential. Open lines of communication and detailed documentation will feature prominently throughout the build. Once delivered, on...

I am in need of a graphic designer who can create...main tasks will include: - Designing engaging social media posts to increase brand awareness on our different social media channels. - Creating eye-catching flyers and brochures to spread the word about our brand and services. - Crafting attractive website banners that follow our specific color scheme and branding guidelines. Requirements: - Proficiency in graphic design software such as Adobe Creative Suite. - Experience in creating marketing materials, particularly for social media, print, and web. - Ability to work within established color schemes and branding guidelines. - Strong portfolio of previous design work, particularly in the marketing field. - Excellent communication skills to understand and implement design briefs ef...

I need a logo designer for a project. The logo should be brandable, featuring bright and bold colors. It must convey a blend of professionalism, creativity, and a playful spirit. Ideal skills would include: - Proficiency in logo design - Understanding of branding strategy - Ability to incorporate bold colors effectively - Creative mind with a playful sense of design This project will require a balance of all above listed skills. Prior experience in similar projects is a bonus.

I'm in search of a skilled 3D designer who can help turn my visions into reality. I'm focusing on creating stylish kidswear and need someone experienced in bringing clothing designs to life in a 3D format. More specifically, I'm: - Seeking designs for the children (3-9years) age groups. - Only requiring clothing designs, not fo...clothing designs, not focusing on accessories or footwear at this point. - Focusing on the kidswear fashion trend. Ideal Skills and Experience: - Proficiency in 3D design software. - Past experience designing children's clothing is a plus. - Familiarity and understanding of the kidswear fashion trend. - Ability to follow my vision while adding their own creative flair. - Keen attention to detail. Looking forward to seeing your c...

I'm looking for a proficient 3D designer who's experienced with using Clo3d software. The project requires designing 3D kids' clothing with a high level of detail. Here's what I need: - Ability to design appealing and detailed 3D clothing using Clo3d - Experience in fashion design, particularly children's fashion - Can focus on kidswear style, adapting to desired aesthetic - Ability to convert creative briefs into beautiful final designs Your portfolio showcasing Clo3d and kids' fashion design could set you apart from other freelancers. Ready to join me in creating fashionable kidswear in 3D? Apply now.

I'm in need of a skilled statistician, or someone with similar experience, to assist with my online survey data analysis project. Your primary task will be to perform data splitting, followed by some detailed statistical analysis. The project's purpose is to leverage the insights generated from this analysis to guide key business decisions. The data in question are gathered from online surveys, and are quite vast. You must have: - Proven experience in data analysis. - Proficient in statistical analysis. - An understanding of online survey formats. - Excellent attention to detail. Understanding the nuances of online survey data and presenting complex insights in an easy-to-understand format will be your key tasks in this project.

I'm in need of a skilled 3D animator to create a sample product visualization of a Safety Equipment model. This project will serve as a sample for a client brief. Key Requirements: - Create a professional and realistic 3D model of Safety Equipment for visualization purposes - Deliver high-quality results that effectively showcase the product - The animation should cap...capture the functionality and design aspects of the Safety Equipment Ideal Skills & Experience: - Proficiency in 3D modeling and animation software like Maya, 3ds Max, or Blender - Extensive experience in product visualization, particularly for marketing or design purposes - Understanding of safety equipment design and functionality is a plus - Excellent attention to detail and ability to bring creative i...

I'm seeking a talented logo designer to create a visually appealing and memorable logo for my brand, LoungeTech. Our brand focuses on integrating cutting...design should incorporate symbols such as sofas, technological symbols, and abstract shapes to represent the fusion of comfort and technology that defines our product line Ideal Skills and Experience: - Proven experience in designing creative and unique logos, especially for tech or furniture-related brands - Proficiency in creating modern and colorful designs - Ability to effectively incorporate multiple symbols into a cohesive and visually appealing logo - A keen eye for detail and a strong understanding of brand identity If you're a talented and creative designer who can bring this vision to life, I'd l...

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We are seeking a talented and creative After Effects Template Designer to join our team on a freelance basis. The ideal candidate will have a passion for basketball and a strong portfolio demonstrating their ability to create dynamic and engaging video templates. These templates will be used for various basketball events, including next match promo, game highlights, player introductions, promotional materials, and social media content.

I am in need of a digital marketing expert who can primarily help me with Search Engine Optimization (SEO) and manage my visibility on Facebook and Instagram. Key Responsibilities: - Enhance my search engine ranking: The main goal is to improve my website's visibility on search engines. Thi...more organic traffic to my website through the SEO strategies. - Generate more leads: The end-goal would be converting this increased traffic into solid leads and thus growing my business. I am looking for a professional with a proven track record in both SEO and social media marketing. Proficiency in Facebook and Instagram management and a good understanding of SEO best practices is a must. A creative and strategic thinker who can adapt to changes in digital marketing trends will be hi...

I am looking for an experienced freelancer who specializes in promoting sa...amplify sales efforts. - Engage prospects by creating compelling content and direct messages to present our digital products. - Monitor and analyze sales performance for continuous improvement. **Ideal skills and experience:** - Proven experience in digital sales, particularly through LinkedIn. - Strong knowledge of LinkedIn as a sales and marketing tool. - Excellent communication and persuasive writing skills. - Strategic thinker with experience in increasing sales through social media platforms. If you possess a blend of creativity, strategic skill and aptitude for converting connections into sales, I would be delighted to hear from you. Together, let's turn our digital products into a success sto...

...will primarily serve the purpose of increasing brand awareness and generating leads. Key project requirements: - Expertise in developing high-quality, engaging, and effective promotional videos for social media. - Understanding of video content strategies for brand awareness and lead generation. - Ability to tailor video content to suit different social media platforms and their audiences. - Creative vision and storytelling skills to translate our brand message into visually appealing content. - Familiarity with video editing software and tools to enhance the quality of the final video deliverables. Ideal candidate: - Proven experience in creating successful social media promotional videos. - Strong portfolio demonstrating a range of video content creation, particularly focus...

I'm currently looking for a talented designer who can help me create a professional and sleek poster that will be used for job advertisement on LinkedIn and a landing page. There are 3 different jobs for which you have to design a poster. Key Requirements: - The main objective of this poster is to attract potential job applicants to a technology-based position. - The design should be professional and sleek, reflecting the company's image and values. - The poster should be engaging and visually appealing, yet maintain a sense of professionalism. Ideal Skills and Experience: - Graphic Design: Experience in creating engaging and professional posters is essential. - Industry Knowledge: Understanding of the technology industry will be a plus point. - Branding: Ability to r...

I'm looking for a talented scriptwriter to produce engaging gaming content for the YouTube platform. Though my preferred gaming genre was not selected, my preference for the script would be around the 5-10 minute mark. Therefore, the ideal candidate for this job would: - Have a strong and creative writing style. - Be attuned to the styles and dynamics of various gaming genres. - Have previous experience writing scripts, particularly for the gaming community. - Be familiar with YouTube's content requirements and guidelines. I look forward to bringing these captivating narratives to the YouTube gaming community!

I am seeking a talented and experienced eBook writer to collaborate on an exciting project in the self-help genre. This book aims to provide readers with practical strategies, inspirational storie...cultivating positive habits Responsibilities: Collaborate with me to outline and develop the book’s content Conduct necessary research to support the book’s themes and advice Write clear, compelling, and well-organized chapters Incorporate feedback and revisions to ensure the final product meets high standards of quality and relevance Qualifications: Proven experience in writing self-help or personal development books Excellent writing, editing, and research skills Ability to convey complex ideas in an accessible and engaging manner Strong communication skills and ...

I am looking for an exceptional freelancer to craft my company's identity by designing a logo. Here are the specific requirements. Colors: - Use the specified colors #A5F0FA (light blue) and #A9FF8F (light green). Style: - The logo must carry a yoke h...green). Style: - The logo must carry a yoke horizon theme. This means it should not just be visually appealing but also carry depth and meaning. Elements: - Leverage geometric shapes and typography. However, you're free to incorporate other elements, as long as they add meaning to the design. Skills/Experience: - A background in logo design with a knack for embedding meaning into visuals. Creative freedom is encouraged, as long as the logo remains aligned with the aforementioned guidelines. Looking forward to your i...

I'm looking for a talented designer to create a vibrant and engaging brochure that will provide information about my company. Key Requirements: - The design should be bright and vibrant to make an impactful impression on the audience. - The brochure ...it needs to be visually appealing and professionally crafted. - It should effectively communicate the ethos and offerings of the company. The brochure will be used in both print and digital formats. Therefore, the designer should be able to create a design that works well in both mediums. Experience with designing for both digital and print is a plus. Ideal Skills: - Graphic Design - Adobe Creative Suite - Experience with print and digital design Please share examples of previous brochure designs you have created when you s...

I'm in need of a creative logo for my marketing business. There are no strict guidelines for the design, but I prefer a logo that can resonate with the marketing industry and its audience. Key Points: - Industry: Marketing - Personality: Open to creative interpretation - Color Preferences: Avoid using red Ideal Skills: - Experience in logo design, particularly for marketing-related businesses - Ability to create a logo that is versatile, timeless, and professional - Understanding of color theory and the ability to work within the provided guidelines - Strong portfolio that demonstrates creativity and originality - Good communication skills, open to feedback and revisions

...a skilled and creative Operations Director to handle key responsibilities and tasks. Key Responsibilities: - Team Management: The selected candidate will play a crucial role in the organization and motivation of our team. Experience in team management is essential, but I'm open to those with less than 2 years' experience. - Starting up a Brand: The Operations Director will essentially be the backbone of our brand's launch, ensuring all moving parts are aligned and running smoothly. Specific Tasks: - Brand Strategy Development: I need someone who can help us develop a unique and effective strategy for our brand. Experience in this area is highly desirable. - Marketing and Advertising: An expert in the realm of marketing and advertising is what we're looking f...

I'm looking for a developer to create a chatbot website. The main purpose of this chatbot is to provide entertainment to the users, especially in ...text-based adventure game. Think of it as a "choose your own adventure" type of experience. - It should be interactive, responsive, and keep the users entertained throughout. Ideal Skills: - Proficiency in chatbot development and deployment - Experience in creating and integrating various types of games into websites - Strong understanding of user engagement and experience in a web environment - Creative and capable of coming up with interesting, engaging storylines for the adventure game. If you have previous experience in developing similar projects and can deliver an engaging and innovative entertainment solution, I...

...effectively. Ideal Skills and Experience: - Proven experience as a marketing manager or similar role for a startup or new enterprise - Demonstrable experience in developing and implementing successful lead generation strategies - Strong knowledge and experience in social media marketing - Excellent communication and analytical skills - Ability to work well under pressure and meet deadlines - Creative thinking and problem-solving skills If you think you have what it takes to help our new enterprise grow, I'm looking forward to hearing from you....

...stay-at-home parents, and college students. - Content: The blog posts should be well-researched, informative, and engaging. They should aim to inform the audience about the importance of market research and how paid surveys can benefit them. - Research: The ideal writer for this project should have experience in or a keen interest in market research, consumer behavior. If you have a knack for writing engaging, informative content and can deliver on a consistent basis, I'd love to hear from you. Please understand, you cannot be using any Gen AI tools to generate the text. Sure you can generate the ideas through AI but, all articles should be handwritten. We will test all blog content via tool to ensure that its plagiarism and AI free. Please quote your rate for 100 wor...

I'm in need of a professional PowerPoint presentation to support an educational talk I've given. The content is quite extensive, spanning 9 pages, and needs to be presented in a clear, concise, and engaging manner to help professionals understand the subject matter. Key requirements include: - Tr...informative for a professional audience. Ideal freelancer for this job should: - Have extensive experience in creating educational PowerPoint presentations. - Be able to demonstrate a strong sense of design and aesthetics in a formal setting. - Have a solid understanding of how to convey complex information in a clear and engaging manner. I'm looking forward to working with a diligent and creative professional who can turn my talk into a visually appealing and informa...

I'm looking for a talented writer to transform traditional tales into creative, engaging, and educational twisted tales. These tales will be targeted at children and used for a radio program. Key Requirements: - Transform traditional fairy tales and other folk stories into twisted tales - Ensure the new stories are suitable for Year 6 children, in line with our educational goals - Provide a fresh and engaging perspective on these well-known stories Ideal Skills and Experience: - Proven experience in creative writing, particularly in adapting existing stories - A background in education or writing for children is a plus - Strong understanding of the nuances of different traditional tales - Ability to work to a brief and meet deadlines Please ...

...in educational writing, particularly for elementary school students. - Knowledge of Eid-Ul-Fitr and Islamic culture. - Ability to present complex information in a clear and engaging manner. - Familiarity with the structure and requirements of non-chronological reports. Other features to be included are: *Features of a non-chronological report *Language of a Year 6 child, meeting the expected standard *Sub-ordinating and co-ordinating conjunctions within sentences *Use headings, subheadings and bullet points *Include a fact box *Include Year 3,4, 5 and 6 spelling words in writing *Use a range of devices to build cohesion (conjunctions, adverbials of time and place, pronouns and synonyms) within and across paragraphs *Use verb tenses consistently and accurately throughout ...

As an expert in video editing, I'm looking for a skilled professional who can assist me with editing my Instagram reels and YouTube shorts. Key Res...Instagram reels and YouTube shorts. Key Responsibilities: - Perform intermediate editing such as adding transitions, effects, and music to create engaging videos - Ensure the videos are of high quality and meet the standards of the respective platforms Ideal Candidate: - Proficient in video editing software and techniques - Experienced in editing short-form content for social media platforms - Creative with understanding of social media trends - Strong attention to detail If you are passionate about video editing and understand the nuances of creating content for Instagram and YouTube, I would love to collaborate with you o...

I'm in need of a skilled Shopify developer to create an online store for my tailor boutique. The primary purpose of the store is to facilitate the sale of our core products - pants and shirts while other products will be added at a later stage - while providing a personalised and interactive shopping experience for customers. the key is not to include any form but instead creative check boxes. Key Requirements: - Interactive Check Boxes: I need these to capture the bespoke needs of each client. This includes options for fabric selection, design customisation, initials embroidery and most importantly, an area where the client can input their specific body dimensions. - Custom Fit Delivery: The end goal is to deliver custom-made garments that fit the client's exact ...

Seeking a creative designer with a knack for vintage aesthetics to breathe life into our branding. We have particular design elements in mind, but crave your expertise and suggestions to guide our vision. This multifaceted project includes: - Logo design, - Packaging design, - Website design. The successful candidate should: - Have significant experience in graphic design, with a portfolio showcasing previous work, - Be comfortable with a vintage aesthetic, - Show expertise in designing across various platforms (print and digital), - Have a consultative approach, be highly collaborative, and open to giving and receiving suggestions Together, we will create a unified, engaging and memorable brand identity. Are you the mastermind that can help uncover the very essence of our brand?...

I have a server and Wildfire's open-source instant messaging code. I'm looking for a skilled developer to create a custom APK and/or APP based on the source code. The main requirements are: - Development for Android platform - Core featu...feature: Instant Messaging - Additional feature: Voice and Video Call support The project is time-sensitive; therefore, prompt delivery is a crucial factor. Prior experience with similar project development is a plus. Ideal candidates will have a strong grasp of instant messaging protocols and security measures, and a proven track record with voice and video call integrations within such apps. A creative mindset to add a unique touch to the app is also highly appreciated. Please get in touch if you have the skills and availability to t...

I'm looking for a talented graphic designer to create visually appealing and engaging social media posts for my business. The posts will primarily be used on Facebook and Instagram. Key Project Details: - Platform...brand visibility, Engage with the audience - Style: Clean and minimalistic Ideal Candidate: - Proficient in graphic design software - Experienced in creating content for social media - Understanding of design principles for different social media platforms - Able to deliver posts that are clean, minimalistic, yet engaging - Creative, with a keen eye for detail If you think you have the skills and experience to bring these posts to life and help boost my brand's online presence, I'd love to hear more from you. I have attached an example post to ...

I'm in need of an Android developer who can integrate in-app purchases into my app. Key Requirements: - Your job will be to set up consumable items as the main in-app purchas...into my app. Key Requirements: - Your job will be to set up consumable items as the main in-app purchase feature. Ideal Skills and Experience: - Experience in the successful integration of in-app purchases in Android apps. - Proficiency in Android app development. - Familiarity with Google Play Store's in-app purchase guidelines. Note- Play Store is in production mode, it is not visible in India, some policy issue is being given by Play Store, it has to be resolved, you will not be able to make any payment in advance, you will be able to pay only after the work is completed. Looking forwar...

I'm looking for a professional to help me register my online business in Ireland. I'm French. I've already chosen a business name, so the main focus will be on the registration process itself. The registration must include a business name and a VTA number, The products i'm selling online include natural product such as Tea, spices, mushrooms and nuts Key responsibilities: - Complete all necessary paperwork and legal requirements for business registration in Ireland. - Ensure all processes are compliant with Irish business laws and regulations. - Ensure a smooth and efficient registration process. Ideal skills and experience: - Proven experience in registering businesses in Ireland, particularly online businesses. - In-depth knowledge of Irish busi...

I'm looking for a talented and creative designer to create unique, trendy, and fashionable bikini designs for a new enterprise. Your work will help set the tone for my brand and attract customers looking for the latest trends in swimwear. Requirements: - The designs should be innovative, fresh, and appealing to a young, fashion-forward audience. - I'm looking for 1-3 initial designs to kick-start my brand. - Experience in bikini or swimwear design will be a big plus. Please apply if you have a knack for staying ahead of the fashion curve and can deliver designs that are both stylish and wearable. I need to see previous work to make a good decision

I'm looking for an engaging 1-2 minute 2D animation video to promote a new product. Key Requirements: - Duration: 1-2 minutes - Goal: Primarily to introduce and explain a new product - Style: 2D animation The video should be creative, professional, and able to grasp the viewer's attention from start to finish. It should clearly and effectively present the features and benefits of the product, essentially persuading viewers to take an interest in it. Ideal Skills: - Proficiency in 2D animation - Previous experience creating product introduction videos - Creative storyboard development - Strong understanding of marketing and how to engage audiences If you're confident in your ability to create a compelling product introduction video in a 2D animation style, ...

I'm in need of an experienced TikTok video editor to create a 1-minute video based on a sample I'll provide. ...should be engaging and align with a specific theme or concept that I have in mind. Key Tasks: - Craft a compelling 1-minute TikTok video - Utilize the sample I provide as a basis for the content - Apply visual effects, text, captions, and other relevant elements to enhance the video Ideal Candidate: - Proficient in TikTok video editing - Skilled in merging and trimming clips - Capable of adding creative visual effects - Able to incorporate text and captions - Experienced in crafting engaging social media content - Strong communication skills to understand and fulfill specific requirements. I will pay you £2 per video, the price would be raised in the fu...

I'm seeking a creative and talented individual, expertised in video creation with a knack for relaying complex, potentially dry material in engaging, easy-to-understand ways. Your tasks will be: - Create instagram reel for my personal account.

I'm looking for an experienced writer in the field of microgrids, particularly with a focus on energy management for a Hybrid microgrid. Key aspects of the article include: - Proposing a new energy management system and to be as Scopus paper Ideal candidates should: - Have a strong background in energy management, ideally with a focus on microgrids - have a Google scholar profile with published papers in same field Please note that the final article should be of high academic quality, and must be suitable for submission to Scopus.

I'm in need of a skilled web designer to create a minimalistic website that serves as a platform to provide information about my electrical produ...portfolio, highlighting our expertise and previous projects. Ideal skills and experience for this job include: - Proficiency in web design, particularly with a focus on creating minimalistic designs. - Prior experience with e-commerce sites or websites that involve product descriptions and specifications. - A good understanding of UX design principles to ensure the website is user-friendly. - Creative thinking to present product and portfolio information in an engaging and visually appealing way. I'm looking for a designer who can bring my vision to life and create a professional, sleek website that caters to the needs of ou...

As the owner of this project, I am looking for a detailed-oriented professional with proven experience in Java and JUnit test case writing. The main task will be to write JUnit test cases in Java. Unfortunately, specific functionalities to validate or the particular purpose of the test cases were not defined. With this information, the freelancer can propose a comprehensive and efficient solution. Ideal Skills and Experience: - Hands-on Java programming and understanding of the JUnit testing framework. - Experience with various testing scenarios considering different types of Java codes. - Exceptional problem-solving skills and proven ability to create and execute effective strategies. - Strong debugging skills. - Excellent written communication skills for providing clear and detai...

I'm looking for a talented writer to create compelling website copy for a youth-targeted audience. The content should be professional and informative. Key Responsibilities: - Craft engaging and informative content suitable for a young adult audience. - Ensure the tone remains professional throughou...for a youth-targeted audience. The content should be professional and informative. Key Responsibilities: - Craft engaging and informative content suitable for a young adult audience. - Ensure the tone remains professional throughout the copy. Ideal Skills and Experience: - Proven track record of creating website copy. - Ability to tailor content to a specific audience. - Prior experience in writing for young adults is a plus. Please include relevant samples of your previous wo...

I am looking for a skilled Scala programmer to assist me in developing a new Scala program. This task involves writing code from scratch, with the specific focus on utilizing the Spark framework. Key Responsibilities: - Developing a new Scala program using Spark - Ensuring the code is optimized and efficient for the desired data processing application Ideal Skills: - Proficiency in Scala programming, with a strong understanding of Spark - Experience with writing code from scratch - Background in data processing applications would be a plus

I'm seeking a creative and experienced interior designer to help transform my bedroom. Here's a little bit about the project: - The bedroom area should be the only focus for this project. - While I regrettably missed sharing my color preferences, I believe a professional like you could propose suitable options for me. - The bedroom's size isn't specified at the moment. We will provide measurements as required during the consultation. In terms of skills and experience: - Proven expertise in residential interior design. Portfolio showcasing bedroom designs will be given preference. - Strong color theory knowledge is a plus. - Exceptional ability to work with varied room dimensions. Looking forward to collaborating with a designer who can provide innovative an...

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I'm seeking a skilled ...understanding of the nuances of family medicine consulting is a big plus. Please Note: - While I'm not sure about SEO optimization, if you have experience in this area, please highlight this in your proposal. I would appreciate if there is any old medical professional resume examples Ideal Experience: - Proven track record in resume and biography writing, particularly within the healthcare industry. - Understanding of the SEO principles for content writing (although not mandatory). - Familiarity with family medicine and clinical work is highly preferred. Your application should include: - Relevant past work samples. - An outline of your approach to creating the resume and biography, and any suggestions on how you would improve the conten...

I'm looking for a content writer who can create a short, engaging comedy story that's emotional yet funny. The target audience for this story is broad - it should be appealing to adults, teens, and kids alike. Key Requirements: - Experience in creating comedy content with an emotional touch - Ability to writ...Requirements: - Experience in creating comedy content with an emotional touch - Ability to write engaging, short stories (less than 5 minutes) - Understanding of humor that appeals to diverse age groups Your task would be to come up with a compelling narrative that blends humor and emotion, ensuring it's appropriate and entertaining for a wide range of viewers. The ideal candidate for this job would be a creative individual with excellent storytelling skills a...

I'm in need of a creative logo that will represent my Client brand on multiple platforms. I'm looking for an expert in this field who can bring my vision to life.

In this project, I'm seeking an experienced health writer to pen down an engaging article for the general public. I'm keen to have it written in a personal and anecdotal tone - something relatable and captivating for the readers. Ideal Skills & Experience: - Proven experience in health writing - Ability to translate complex health information into layman's terms - Strong research skills - Familiarity with the latest health trends & topics - Exceptional writing skills in the personal and anecdotal style Your task will be to: - Research and understand the topic thoroughly - Write an engaging, easy-to-read article - Provide a unique viewpoint on the health topic - Maintain accuracy and quality in presenting health information - Make the article captiv...

I need a talented graphic designer who can create engaging and visually appealing infographics for my Amazon products. Requirements: - Experience in infographics design - Ability to create compelling and informative graphics - Understanding of Amazon's design guidelines and standards The ideal candidate should have a creative eye, a strong attention to detail, and a portfolio showcasing previous infographics work.

I'm aiming to elevate the online presence of my website through comprehensive search engine optimization. By focusing on boosting visibility, my primary goal is to attract and engage with the demographic of working professionals aged between 35 and 54. The efforts will be channeled solely into optimization for the Google platform. Ideally, I'm interested in working with freelancers who have extensive experience with Google algorithms and a proven track record of driving traffic to websites within this specific audience group. SEO expertise combined with an understanding of this demographic's online behaviour will be critical for success.