During my professional career of more than 4 years, I have gained valuable experience in digital marketing through search engine optimization, pay per click & social media optimization. I have managed projects from conception to production independently as well as in a team, defining the scope, project plans, prioritizing work, on-page / off-page optimization.
Optimizing the websites to increase the traffic. Leading the team and interacting with the clients through mail and chat
• Keyword Analysis, picking the right keywords, keyword density, keyword positioning, and keyword linking
• Link building through press release & article writing, social networking, blogging, social media page creation
• Implementation and coding of Google analytics, monitoring all aspects of website traffic
• Using correct META, Alt tags, Keyword combinations, H1 to H4 tags, URL analysis, content alteration, hyperlink optimization
• PPC Management of Google, & Microsoft Ad Centre for in-house websites.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, ad copy writing and other important account metrics.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Design and implement SEO and PPC plans across multiple sites
• Optimize landing pages to ensure maximum returns are met
• Using social networking sites such as Facebook, Youtube, Linkedin & Twitter to generate online sales.