Dear Sir/Madam,
Below you will find my resume which I believe covers all your requirements in terms of experience and knowledge that I have gained during my 25 years career development.
> 20 years in telecom industry where I was managing market research, customer analytics, segmentation, BI, CX, CVM and CLTM
During this period of time together with my team, we successfully launched the following strategic projects:
1. Personalized and fully automated customer lifecycle management based on profound customer behavior analytics
2. Omnichannel personalized offering (incl. shops, in bound/outbound call centers, website, online shop and mobile app) to increase upsell, cross sell and retention rates
3. Loyalty program design, launch and development
4. Churn prediction model, based on which different retention activities for specific segments were introduced and analyzed
More detailed information on the above mentioned as well as other projects is available upon request.
In addition, I have expertise in media/publisher, agriculture, health industries where I have done segmentation, Persona, customer journey mapping, customer lifecycle campaigns etc.
I believe that we can work together in order to accomplish your company goals.
Best regards
Elina Petrova
Founder
Exaworks