Personal campaign plan

length is 1500 words (1000 words for planning info) (500 words for sidebar notations) the style of the project is in report format: The campaign is developed for the advocacy group 'Greenpeace' - a campaign revolving around the need for renewable energy sources in every Australian home structure: 1. outline the objectives of the communication campaign [login to view URL] identify the target markets (direct) and (intermediary) [login to view URL] (generally) message element(s) for the targets (PLEASE TALK ABOUT MARKET SEGMENTATION THEORY) 4. Layout a timeline to use different mediums - justifying the use of the mediums [login to view URL] risk and contingencies [login to view URL] evaluation for success USE A SIDEBAR FORMAT TO INCLUDE COMMENTS NEXT TO THE TEXT AS JUSTIFICATIONS 2/3 of the page: campaign text as you would present it to the organizer commissioning the work 1/3 appropriate theoretical justification for the choices you are making you can include -text -bulleted list -diagrams -maps -illustrations for example: in the sidebar a reference on media effects to outline why a particular strategy may be used Must consider: -integrating theoretical perspectives into the project design -demonstrate knowledge and relevance of theoretical approaches -originality in message design -apply use of resources and graphics - knowledge of report structure NO PLAGIARISM SIZE 12 NEW TIMES ROMAN HARVARD REFERENCING