Take the Excel document which I've started to organize, and continue to organize it. You should not spend more than 3 or 4 minutes on each line entry.
Column A: Publication Name
Column B: Type (Blog, Magazine, Website, Newspaper, etc)
Column C: Visit the About Us or Contact Us part of the website and paste in the editorial contact (who to submit a story to) include Name, Email address, Telephone number, whatever you can find)
Column D: Category (Cocktail, Whisky, Women, Lifestyle, Design, Business, etc)
Column E: Twitter name (sometimes this is on their site, sometimes you search twitter for it. if nothing "n/a?
Column F: Mailing Address
Column G: Short description of what the website call itself - ex. "The leading online source for the cocktail industry" usually in the about us page- or sometime right below the logo.