Simple article topic for marketing students jobs

hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

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I'm looking for an expert who can create a 2D floor plan for real estate marketing purposes for 3 house designs, all 2-story buildings. - The plan needs to include all measurements. - Furnishings can be represented by basic shapes and placements, as detailed furniture design isn't necessary for my purposes. Ideal skills for the job include proficiency in 2D design and a background in real estate or architectural marketing.

I'm seeking an email marketing specialist to assist me in creating a campaign that will reach potential customers and generate leads for my business. Key Requirements: - The primary goal of this campaign will be lead generation, so your experience and success in this area will be crucial. - You should have a strong background in creating and executing successful email marketing strategies, particularly focusing on promotional offers. - Familiarity with targeting potential new customers is essential as they are the main audience for this campaign. Your responsibilities will include: - Crafting engaging and effective emails that will capture the attention of potential new customers. - Implementing a lead generation strategy that encourages recipients to ta...

...I offer a range of clothing for both men and women. I'm currently utilizing Instagram and Pinterest for social media promotion, but I'm looking for an expert who can help me increase my store's sales and improve my SEO. Key Responsibilities: - Develop a comprehensive marketing strategy to boost my store sales - Optimize my Etsy store for SEO - Utilize Instagram and Pinterest to promote my products effectively - Create and manage social media campaigns to increase store visibility Ideal Skills: - Proven experience in Etsy store marketing and SEO - Excellent knowledge of Instagram and Pinterest - Strong understanding of the clothing market and consumer behavior - Ability to create engaging and effective social media campaigns - P...

...is to raise funds for a professional 2-5 minute 'sizzle reel of a proposed TV show. We will provide the sponsorship documents from which the content may extrapolated. In other words, you will not have to do a lot of original writing. The ideal freelance should... - Be available to deliver Phase 1) of our project by 5p EST May 24, 2024. - Have experience in creating successful crowdfunding campaigns, specifically for television industry, - Understand the television genres and know how to create a page with the appropriate sensibilities for both the reality tv and fantasy genres. - Understand how to create an page that will have broad audience appeal - Demonstrate successful crowdfunding strategies and case studies - Demonstrate knowledge of the marketing...

Looking for a graphics person to modernize and polish an existing icon image, just a touch up should be straight forward. Budget is $10, start your bid with "touchup"

...management, and email marketing tailored to reach local customers. This role requires a keen understanding of how to effectively drive lead generation. Specific responsibilities include: * SEO: Optimize my website's organic search rankings to improve lead generation * Social Media Management: Craft and execute a strategic social media plan to connect with the local customer base * Email Marketing: Develop a captivating and result-driven email campaign The ideal freelancer: * Experience with SEO, social media management, and email marketing * Proven track record of lead generation * Understanding of local market demographics and trends * Strong analytical skills to track success and pivot strategies as needed * Highly creative in developing engaging and innova...

...research methodology. This module is aimed at non-clinical staff and graduate students who are beginners in the field of research methodology. Key Objectives: - Develop a module consisting of 5 to 10 engaging lectures - Covering key topics such as Introduction to Research Methodology, Data Collection Methods, Data Analysis Techniques, Basic Statistics, and Writing Manuscripts for Publication - Ensure the content is beginner-friendly Ideal Skills and Experience: - Experience in developing educational content or courses in the field of research methodology - Strong understanding of research methodology and the ability to simplify complex concepts for beginners - Good knowledge of basic statistics and manuscript writing for publication Your role will involve ...

I'm seeking a digital marketing expert to help me achieve the following goals: - Increase website traffic - Boost brand awareness - Generate sales leads - Let people know we exist I want to target my efforts towards small business owners, and individuals in my field. I am particularly interested in leveraging the following social media platforms for our campaigns: - Facebook - Instagram - LinkedIn Ideal candidates will have a proven track record in digital marketing strategies that have successfully increased website traffic, boosted brand awareness and generated sales leads. Experience in working with small businesses and B2B audiences is desirable. Expertise in using Facebook, Instagram, and LinkedIn for marketing purposes is a must. Please i...

I'm in need of a freelancer to assist with labeling text tweets by topic (to aid in machine learning research). Key Requirements: - Labeling 1,000 tweets as to whether they are about the topic sustainability - Must be labeled by hand (no machine learning or AI) by a native English speaker Task: -Open the attached spreadsheet -Read the FULL TEXT of each tweet. Also read the brand handle and sector for reference. Make sure to pay attention to any hashtags included. -You do not need to open any URLs. Make your judgment based only on the text. -If the tweet is about sustainability, enter "1" in column E. If it is not about sustainability, enter "0" in column E. -Note that "sustainability" is a broad topic -- it is often a judgm...

As someone who runs a professional services business, I am actively seeking an expert who can effectively use Instagram's Direct Messaging feature for marketing our services. The ideal freelancer will text leads in Italian language. Just need to copy and paste our messages

I need an SEO article written on the topic - "Exploring CBG’s Potential and Where to Find it". The article should be approximately 1500 words. I have a budget of $100 for this project. The article should cover the following key areas: - Benefits of CBG: Highlight the advantages and positive impacts of CBG. - Sources of CBG: Provide information on where CBG can be sourced from. - Potential uses of CBG: Discuss the various applications and potential of CBG in different industries. Ideal freelancers for this project should: - Have experience in writing SEO articles. - Be proficient in researching and understanding CBD and related topics. - Be able to deliver high-quality content within a 4-5 day timeframe.

I am in need of an expert who can convert B2B leads effectively. The goal of this project is to boost our conversion rates for our B2B leads. Some key elements of the project include: - No specific method: I'm open to you using whatever approach you feel is most effective. Whether it's email marketing, telemarketing, or content marketing, I'm looking for someone with a proven track record of success. - Database size: The B2B lead database is relatively small, with less than 1,000 contacts. This means that a tailored, individualized approach to each lead is possible, and I expect a high level of personalization in your conversion efforts. Ideal candidates should have: - A proven track record of success in converting B2B leads. - Experience with ...

I'm seeking a skilled and creative 2D animator to help me create a promotional video for my business. The video will be 1-3 minutes long, and should be engaging and captivating. Key Responsibilities: - Develop a storyboard based on the information I provide and your own creative ideas. - Animate the video in a high-quality, professional manner. - Add suitable sound effects and background music. The primary purpose of this video is to market and advertise my business, so it should be visually compelling and easy to understand, even for a general audience. Ideal Skills and Experience: - Proven experience in creating 2D animations, particularly for marketing purposes. - Strong storyboarding skills. - Proficiency in animation software and tools. - Excell...

...ACTUAL HIGH-LEVEL STRATEGY AND PLAN. I'm looking for a skilled marketing strategist who can help my company, Harmoni Innovative Tiny Homes, with our new venture: organizing date nights in our RVs. Check out Harmoni (our RV). She will be redecorated to align with our new marketing plan. Target Audience: - Young couples - Empty nesters - Adventurous singles - New couples Key Requirements: 1. Marketing Strategy: -Name (ex: Harmoni Dates/Love Camper...) -We need a comprehensive, innovative marketing strategy that appeals to our target audience. - This strategy should emphasize: - Brand awareness - Generating website traffic - Driving bookings and reservations. 2. Marketing Channels: - I would prefer a focus on...

...a comprehensive business plan for my digital library project. The plan will play a crucial role in securing a sponsor to support our objective of promoting literacy and education through a digital platform, targeting the general public. The Idea of the project is to translate sceintific papers/articles onto the Arabic language. Articles will be primerly from the English language for the time being but the longer aim is to include more languages, like chinese/russian/german/french..etc. some articles will require permissions but we can start with open source articles as a start. the articles will be published after translating them into arabic in a website and then they will be available to read for free, but for downloading the pdf file of the translated a...

I'm in need of a digital marketing specialist with a specific focus on Snapchat. This is a project for a brand aimed at adults, particularly married individuals and those in need of loans. The primary objective of this campaign is to increase brand awareness and encourage people to send whatsapp messages. please note: the ads are for loans with 2% interest You'll be required to: - Create and implement a Snapchat marketing campaign targeted at adults and married people - Focus on increasing brand awareness for our products - Direct the Snapchatters to engage with us via whatsapp Your experience with Snapchat marketing is essential. Understanding the dynamics of different audiences on the platform, especially adults and married people, w...

...a thorough virtual training session on the topic. I'm looking for a skilled instructor who can guide me through the following areas: - Basic Concepts and Architecture: I need to understand the foundational principles of Oracle Service Bus (OSB). This includes how it works, its key components, and its role in service-oriented architecture. - Service Development and Deployment: I'm interested in learning how to develop services on OSB and deploy them effectively. This includes hands-on exercises and practical examples to reinforce the learning. - Troubleshooting and Optimization: I want to be able to troubleshoot any potential issues that may arise when working with OSB. Additionally, I'd like to understand how to optimize OSB applications for pe...

As someone looking to significantly drive sales via Facebook, I need a social media marketer with a knack for creating captivating product/service promotional videos. Your task will be to: - Develop a Facebook marketing campaign centered around enticing promotional videos - Ensure the adverts are sales-driven so as to directly impact on the product/service sales Ideal Skills: - Proficient in video creation and editing - Extensive experience in sales-driven social media marketing, particularly Facebook - Creativity and great storytelling to make products/services appealing and engaging.

...creative and professional video editor to assist in repurposing one of my videos into five smaller, engaging marketing videos. Purpose: - These videos will be used to promote a specific product or service across multiple platforms. Platforms: - The final products will be optimized for social media, web and also suitable for email marketing campaigns. Audience: - Specifically targeting age group 36-45 and above. Therefore, the design, tone, and messaging of the videos should be relatable and appealing to this demographic. Ideal Skills: - Proficiency in video editing softwares - Solid understanding of digital marketing and social media trends - Experience in creating content for age group 36+ - Ability to deliver on time, maintaining the hi...

...our RV resort. We also need you to design 6 billboards and signs for our RV resort. The magazine will be composed of: 1) A 35 page magazine/brochure containing ads for local businesses, small business features, business directory, area information, etc. The design and copywriting for each page, including ads, need to be created by you. We can provide an outline and resources for reference, as well as photos. We can give you some information about the business, some guidance/references, but will need you to write the copy (using AI is fine), 2) Design of clean and modern billboards for our marketing launch, aligning with the design of your previously designed brochure and storage center ad to maintain consistency. For the maga...

I'm seeking an experienced Advanced GMAT ...elevate my skills to the next level. - Comprehensive Coverage: I need support in all areas of the GMAT including Quantitative section, Verbal section, Integrated Reasoning, and Essay. - Online Teaching Skills: As I'll be doing all my learning online, you must be adept at teaching through this medium. Ideal Skills and Experience: - Proven track record in GMAT tutoring, especially with advanced students - Strong understanding and grasp of all sections of the GMAT - Experience in online teaching, either through platforms or personal arrangements Your teaching methodology and ability to explain complex topics in a clear and concise manner is paramount. Please provide any details about your teaching style and experience that you thi...

...produce a high-quality case study report focusing on marketing strategies within the retail industry. Key Deliverables: - Thorough Analysis: The case study should delve into various effective marketing strategies within the retail sector, potentially highlighting particular successes and failures. - Practical Recommendations: Based on the case study's findings, the report should provide actionable recommendations for developing appropriate marketing strategies in the industry. Ideal Skills and Experience: - Proven Experience in Case Study Writing: You should have a strong track record of creating engaging and insightful case studies. - Retail Marketing Expertise: A deep understanding of the retail sector and its marketing dynamics is cruc...

For our conference, we need to create a set of graphics for PPC ads and social media. We currently use 2 styles of graphics in banners - one darker, where the background is always a photo with an overlay in ECD design, and the other lighter, rather infographic. For implementation, we would like to enter: - Brighter banner for PPC ads - Dark banner for PPC ads with Claim - Banner for promoting video recordings - Introducing the team - They moderate the event - Presentation of another E-shop Tour project - A PR article was published about the conference - Eventee application for networking - We are starting registrations - There will be practical workshops at the conference - Counseling Zone - The conference will be in a week - Confer...

I urgently need a competent videographer with personal camera and sound equipment to produce engaging, high-quality videos over a two-day period amounting to about 10 hours. These videos will include event co...over a two-day period amounting to about 10 hours. These videos will include event coverage and conducting interviews. Key Requirements: * Ability to film in indoor locations. * Adeptness in filming both event videos and interviews. * Expertise to create videos aimed at both marketing and promoting our brand and providing educational information. Skills and Experience: * Solid videography experience. * Proficient use of personal camera and sound equipment. * Proven track record of working on marketing and promotional casings, as well as informative and educ...

...Experience: A professional and corporate design is preferred for the website. Your responsibilities will include enhancing the user experience and ensuring the site remains appealing to our target market. - Digital Marketing & Advertising: I am targeting teenagers for our advertising efforts. Therefore, you need to have a solid understanding of how to engage and attract this demographic. - SEO & Content Marketing: To boost our store's online visibility, you should be an expert in SEO and content marketing. Your task will be to generate traffic and increase our search engine ranking. - Customer Support & Engagement: You should have stellar customer service skills to interact with our customers effectively. Overall, I am looking for...

I am seeking an experienced digital marketing professional who can effectively handle multiple areas of digital marketing. This includes: - SEO: Enhancing the visibility and ranking of my website on search engines. - SEM: Implementing strategies that increase the reach and visibility of my ads. - Social Media Marketing: Creating engaging and shareable content for various social media platforms to build strong relations with the audience and increase followers. - Blogging: Producing high-quality blog posts to engage readers and increase site traffic. - Web Editing: Tweaking and enhancing the website for a more user-friendly experience and better SEO performance. - Email Marketing: Developing and managing effective email market...

Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

I am the owner of a YouTube channel that focuses on educational content for adults. Currently, my audience is under 100 subscribers, and I'm looking for a skilled freelancer to help grow this audience. Topic of my channel: therapeutic potential of psychedelics to treat mental illnesses Key Requirements: - Proven experience in growing YouTube channels. - Understanding of the educational content niche. - Insight into engaging an adult audience. Your tasks may include, but are not limited to: - Developing a targeted growth strategy for my channel. - Improving current content and creating new engaging videos. - Utilizing SEO, social media, and other tools to increase visibility. The goal is to organically grow my subscriber base, increase

Hi there, I am looking for a professional Digital Marketer for my affiliate product link promotion who has confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bring me sales. Apply only if you are sure you can bring sales. Contact me if you have any questions about this job.

...SPORTSBOOK PLATFORM. WE CAN SHARE PROFITS 50/50. I'm looking for an Affiliate Marketer to help bring in clients for Betsemperor, an online sportsbook focused on offering top-notch betting experiences for sports lovers globally. Key Responsibilities: - Develop and implement strategies for driving affiliate leads to our platform. - Build and maintain relationships with potential and existing affiliates. - Monitor and optimize affiliate marketing campaigns to ensure maximum performance and ROI. Ideal Skills and Experience: - Proven work experience as an Affiliate Marketer or in a similar role. - Solid knowledge of performance marketing, affiliate marketing, and digital marketing. - Proficiency in tracking and analyzing the pe...

I'm looking for a skilled web developer experienced with WordPress and the Ultimate Affiliate Pro plugin. This project involves implementing specific features and customizations onto my current website. Key Responsibilities: - Implement a dynamic Add-on that allows an unlimited number of associate levels. This should be paired with a unique achievement system for active associates. Ideal Skills and Experience: - Proficiency in WordPress and Ultimate Affiliate Pro Plugin - Strong understanding of affiliate marketing and achievement systems This project offers an exciting challenge for a developer adept at creating specialized tools for affiliate marketing.

I'm aiming to enhance customer engagement and retention through my website and online digital presence. To achieve this, I am seeking a skilled professional who can bring innovative photography ideas to the table which will be used to update our website and marketing material. We have various sites around the UK and would like premises pictures and on the job professional shots taken. (Please note we are a bodyshop repairer). We are looking at around 50-100 professional shots that we can use, so please feel free to place your bid.

I need a skilled graphic designer to design a colorful and dynamic poster targeted at professionals aged 25-45. The poster will be used to advertise a product. Ideal Skills: - Graphic Design - Marketing - Awareness of modern and engaging design trends Experience: - Previous experience designing advertisements for professional-aged audiences - Demonstrated ability to incorporate colorful and dynamic elements appropriately Please provide samples of similar work if available.

I'm currently looking for a comprehensive informational article on L shaped reception desks. The article should cover various design options, benefits and advantages of these desks, and provide a general overview of them. The target audience for this article is quite general; it should be something that can be well understood by those in various roles such as office managers, interior designers, and furniture sales representatives. The piece should be engaging and accessible to a wide range of readers, regardless of their prior knowledge in this domain. It's important that the article strikes a balance between depth of information and readability, so it would be ideal if the writer can demonstrate a good understanding of the topic...

I'm in need of an engaging article about what to bring on a picnic. The target audience is families with children, so the content should be light-hearted and fun. I'm after a piece that combines entertainment with practicality - it should be both a joy to read and genuinely useful. Key Requirements: - Target Audience: Families with children - Tone: Light-hearted and fun The article should also include: - Practical Tips: This could be advice on what to pack, how to plan a picnic, and what to consider when choosing a spot. - Safety Precautions: It's important to provide a short yet comprehensive guide on keeping safe during your picnic. Ideal Skills & Experience: - Experience in writing family-oriented content - Ability to infuse a light-hearted tone into ...

...and informative article about coffee tables. The piece should be around 1,200 to 1,500 words and cover various aspects of coffee tables, including their history, different styles and designs, and material options. Moreover, I need the article to highlight the distinctions between residential and commercial coffee tables. Key points to consider: - Research and include the origin and history of coffee tables - Discuss popular styles and designs in the contemporary market - Elaborate on the differences between residential and commercial coffee table considerations - Write in a style that's accessible and engaging for a general audience - Must contain 3 to 5 links as references within the article, they will be provided upon awarding the article Idea...

A general information article is needed for waiting room chairs. The article should provide insight into the purpose of waiting room chairs and the benefits they provide to a businesses guests. The article is to provide a resource into understanding what sets waiting room chairs apart from other office chairs. - Must be between 1,000 to 1,200 words - Article must contain 3 to 5 references, the links will be provided upon awarding the project More details: This is for a website that provides general information on a wide range of topics. What is the main goal of your article? provide general information on waiting room chairs How soon do you need your project completed? 4 days

...Wordpress website created for my brand. It must be simplistic, user-friendly, and designed to cater to B2B customers. The primary purpose of this website is to serve as a platform for displaying multiple products from our brand. There will be no ecommerce functionality - it's more about showcasing the products than selling them. Here's what I'm looking for: - A simplistic, easy to use layout that still looks professional - A design that specifically caters to B2B customers - The ability to display a variety of products without overwhelming visitors - A responsive design that looks good on all devices - SEO-friendly structure and content Ideal Skills: - Proficiency in Wordpress and its themes - Experience in creating B2B websites - Design ability: ...

I'm seeking a seasoned logo designer to create an iconic/symbol representation logo for my brand. Ideal Skills and Experience: - Extensive experience in logo design - Expertise in using color psychology in design Specific Requirements: - The logo should serve multiple purposes, including brand identity, marketing materials, and website use. - The color scheme is already decided, but you need to have an understanding of color matching and visual appeal. - You should be able to create a visually captivating, yet simple, iconic/symbol representation logo. - An understanding of my brand and vision is essential to create a logo that reflects our values and appeals to our target audience. In your proposal, please feature past examples of iconic logo design and demon...

We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test comp...

A general information article is needed on waiting rooms. Key points should be what they are for, where they are found, and what is in them (i.e. what types of furniture and accessories.) Discuss how waiting rooms benefit a visitor to the business and the importance of maintaining a waiting room. - Article needs to be between 1,200 and 1,500 words - Article needs to be written to provide general information about waiting rooms. - Article needs to reference 3 to 5 links that will be provided upon awarding of the project More details: General information for the public that will be available on a website. The winning bidder should have the ability to relay information about waiting rooms in an engaging manner. The project turnaround time is 4 days...

...engaging, informative article on boardrooms. The key aim is to provide general information for the public. Key Requirements: - The article should cover a detailed explanation of the full function of a boardroom. - It must be educational yet engaging, appealing to a wide audience. - The focus should be on clarity and simplicity, making complex concepts easily understandable. - I will need a turnaround time of 4 days. - Needs to be between 1,500 and 1,800 words - Must use 3 to 5 references in the article that will be provided upon awarding of the project. Ideal Skills and Experience: - Proven experience in creating engaging, informative articles. - Good understanding of business terminologies, specifically boardroom functions. - Ability to simplify complex c...

I am looking for a developer who could develop a iOS IPhone app. It should do following Use a authentifcation based on a MySQL database table (for login) store that login as session that I not need each time again login. Create a connection between that MySQL and grab data and display that on app. Store that data like on cache that I can see that data also offline. I only will answer to developer who native language are English or German and who could show some iOS work.

Hi, I am looking for someone to help me with courier delivery plugin for Botble Laravel CMS. 1) Technical tasks for the delivery person part - I need to add the role of the delivery person (name, phone number, passport photo (2 photos), text fields for biography, login and password) - so that he can log in to his account via login password. - When a customer orders goods, the admin must assign delivery to a certain deliveryman (list of deliverymen) that he delivered the goods to the client and should be the delivery status (picked up the goods, on the way, delivered, canceled). - Deliverer should see how much what goods delivered, new ordered goods (from admin) - notifications of new orders in telegram bot for deliverymen 2) Inside the product in each ...

I need a general audience-focused, 800-1000 word article on club chair office furniture. The article should provide a comprehensive overview of the design, comfort, ergonomics, and durability of club chairs for office use. Key Points to Include: - Design and Aesthetics: Describe the aesthetic features of club chair office furniture and how they contribute to the overall appearance of an office space. - Comfort and Ergonomics: Highlight the comfort levels and ergonomic designs of club chairs, explaining how they can improve workplace productivity and employee satisfaction. - Durability and Quality: Emphasize the durability and quality standards of club chairs to ensure long-term use and value for money. - General Information: Provide general and informative con...

I'm seeking a talented writer to create an informative article focused on conference room chairs. Your work will be directed at a general audience, so it's crucial that the content is engaging and accessible to a wide variety of readers. Key points to consider in this project include: - Covering a broad spectrum of conference room chair topics - from ergonomics and comfort to design and aesthetics - Providing insights on the durability and maintenance of these chairs. - Explain how conference room chairs differ from regular office chairs - Needs to contain 3 to 5 links to references on the subject matter which will be provided upon awarding of the project - Needs to be between 1,200 to 1,500 words Ideal skills and experience: - Prior experience in writing high-quality, e...

I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content...

I'm looking for a detailed and engaging article that introduces the reader to the world of large conference tables. This article should be between 1,200 and 1,500 words, and provide a mix of information and benefits that really sells the concept of these tables. Key Points to Cover: - Introduction to different types of large conference tables available in the market - Factors to consider when choosing the right large conference table - Benefits and advantages of utilizing large conference tables in a professional setting - Article needs to reference l3-5 links which will be provided upon awarding the project The target audience for this article is general, so the content should be approachable and informative to all readers. The tone should ...