Marketing generalist job description jobs

Description: We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, ...

I am in need of a creative and professional video editor to assist in repurposing one of my videos into five smaller, engaging marketing videos. Purpose: - These videos will be used to promote a specific product or service across multiple platforms. Platforms: - The final products will be optimized for social media, web and also suitable for email marketing campaigns. Audience: - Specifically targeting age group 36-45 and above. Therefore, the design, tone, and messaging of the videos should be relatable and appealing to this demographic. Ideal Skills: - Proficiency in video editing softwares - Solid understanding of digital marketing and social media trends - Experience in creating content for age group 36+ - Ability to deliver on time, maintaining the high qua...

...features, business directory, area information, etc. The design and copywriting for each page, including ads, need to be created by you. We can provide an outline and resources for reference, as well as photos. We can give you some information about the business, some guidance/references, but will need you to write the copy (using AI is fine), 2) Design of clean and modern billboards for our marketing launch, aligning with the design of your previously designed brochure and storage center ad to maintain consistency. For the magazine/brochure, the content will cover ads, small business features, business directory, area information, etc. Each page must be meticulously designed with engaging copywriting and visually appealing ads. The billboards will be striking and modern, ...

I'm in need of a skilled UI/UX designer for a medical app I'm developing. The app will be available on both iOS and Android platforms, and is designed to provide users ...demonstrates your ability to create intuitive and visually appealing interfaces. - Familiarity with best practices in mobile app design, including responsive design principles and platform-specific guidelines for iOS and Android. Preference will be for designers who have attention to detail, so the designer will need to mention sky blue in their response/proposal to understand that they read the description. Any response missing sky blue will be rejected. Your role will be crucial in ensuring the success and user-friendliness of the app, so please provide samples of your previous work related to this pr...

...who can produce a high-quality case study report focusing on marketing strategies within the retail industry. Key Deliverables: - Thorough Analysis: The case study should delve into various effective marketing strategies within the retail sector, potentially highlighting particular successes and failures. - Practical Recommendations: Based on the case study's findings, the report should provide actionable recommendations for developing appropriate marketing strategies in the industry. Ideal Skills and Experience: - Proven Experience in Case Study Writing: You should have a strong track record of creating engaging and insightful case studies. - Retail Marketing Expertise: A deep understanding of the retail sector and its marketing dynamics is cru...

I urgently need a competent videographer with personal camera and sound equipment to produce engaging, high-quality videos over a two-day period amounting to about 10 hours. These videos will include event co...over a two-day period amounting to about 10 hours. These videos will include event coverage and conducting interviews. Key Requirements: * Ability to film in indoor locations. * Adeptness in filming both event videos and interviews. * Expertise to create videos aimed at both marketing and promoting our brand and providing educational information. Skills and Experience: * Solid videography experience. * Proficient use of personal camera and sound equipment. * Proven track record of working on marketing and promotional casings, as well as informative and educ...

I'm looking for a talented writer to help me craft a persuasive and professional job application geared towards the healthcare industry. Key Requirements: - **Writing Skills:** You should have exceptional writing skills with a keen understanding of formal language and the ability to tailor content for a specific audience. - **Resume Expertise:** Experience in crafting and revising senior-level resumes would be a huge plus. - **Industry Knowledge:** A background in healthcare would be beneficial but not mandatory. Ideally, you're a seasoned writer who can take my existing materials and transform them into a compelling job application that showcases my skills and achievements effectively. The end product should be highly polished, error-free, and able to make a st...

...added advantage. - Website Design & User Experience: A professional and corporate design is preferred for the website. Your responsibilities will include enhancing the user experience and ensuring the site remains appealing to our target market. - Digital Marketing & Advertising: I am targeting teenagers for our advertising efforts. Therefore, you need to have a solid understanding of how to engage and attract this demographic. - SEO & Content Marketing: To boost our store's online visibility, you should be an expert in SEO and content marketing. Your task will be to generate traffic and increase our search engine ranking. - Customer Support & Engagement: You should have stellar customer service skills to interact with our customers effectively...

Description: We are looking for a highly skilled and motivated frontend developer to create a cross-platform desktop application for Windows and MacOS using Electron.js. The application will manage audio, text, and video data, and will utilize websockets for backend data transfer. Key Responsibilities: Develop a responsive and efficient desktop application using , JavaScript, HTML, and CSS. Implement and integrate features to manage audio, text, and video data. Ensure smooth and secure data transfer using websockets. Conduct thorough testing to ensure the application is robust and bug-free. Work closely with stakeholders to gather requirements and iterate based on feedback. Provide comprehensive and clear code documentation. Requirements: Proven experience in developing desktop

I am seeking an experienced digital marketing professional who can effectively handle multiple areas of digital marketing. This includes: - SEO: Enhancing the visibility and ranking of my website on search engines. - SEM: Implementing strategies that increase the reach and visibility of my ads. - Social Media Marketing: Creating engaging and shareable content for various social media platforms to build strong relations with the audience and increase followers. - Blogging: Producing high-quality blog posts to engage readers and increase site traffic. - Web Editing: Tweaking and enhancing the website for a more user-friendly experience and better SEO performance. - Email Marketing: Developing and managing effective email marketing strate...

Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

Description: We are seeking a talented web designer to enhance the design and user experience (UX) of our car audio dealers' e-commerce website. Our current platform has limited customizability, so creativity and innovation within constraints are essential. Responsibilities: - Redesign the website to improve aesthetics and usability. - Create a visually appealing and user-friendly interface. - Ensure the design is optimized for both desktop and mobile devices. - Provide design deliverables using Figma or similar tools. Requirements: - Proven experience in web design and UX for e-commerce sites. - Proficiency with Figma or equivalent design software. - Ability to work within platform limitations to deliver a high-quality design. - Strong portfolio showcasing previous design...

Hi there, I am looking for a professional Digital Marketer for my affiliate product link promotion who has confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bri...has confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bring me sales. Apply only if you are sure you can bring sales. Contact me if you have any questions about this ...

...experiences for sports lovers globally. Key Responsibilities: - Develop and implement strategies for driving affiliate leads to our platform. - Build and maintain relationships with potential and existing affiliates. - Monitor and optimize affiliate marketing campaigns to ensure maximum performance and ROI. Ideal Skills and Experience: - Proven work experience as an Affiliate Marketer or in a similar role. - Solid knowledge of performance marketing, affiliate marketing, and digital marketing. - Proficiency in tracking and analyzing the performance of marketing efforts. - Familiarity with betting, sports, or online gaming industries is a plus. Please note that details of the platforms to be utilized for promotions, tracking and monitoring tools, an...

I have a dataset of images and I'm looking for someone experienced in U-Net algorithm. Project description: - Write PyTorch U-Net training model on top of provided base code (, , , ). - Train the model until achieving a validation dice score of min. 0.875. - Deliver source code and trained model until Wednesday 10 pm (Vietnam time zone).

I'm aiming to enhance customer engagement and retention through my website and online digital presence. To achieve this, I am seeking a skilled professional who can bring innovative photography ideas to the table which will be used to update our website and marketing material. We have various sites around the UK and would like premises pictures and on the job professional shots taken. (Please note we are a bodyshop repairer). We are looking at around 50-100 professional shots that we can use, so please feel free to place your bid.

I need a skilled graphic designer to design a colorful and dynamic poster targeted at professionals aged 25-45. The poster will be used to advertise a product. Ideal Skills: - Graphic Design - Marketing - Awareness of modern and engaging design trends Experience: - Previous experience designing advertisements for professional-aged audiences - Demonstrated ability to incorporate colorful and dynamic elements appropriately Please provide samples of similar work if available.

Currently, I'm using Fluent as my email service provider and need a professional to automate our newsletter and welcome emails. We're a small company with less than 1000 subscribers, looking to improve engagement. Desired Skills: • Fluent CRM proficiency • Email marketing expertise • Experience with automation of newsletters and welcome emails Responsibilities: • Setting up automation for newsletter and welcome emails • Training our team on how to maintain and update these automated systems Only serious freelancers with solid references are encouraged to bid. Please include evidence of similar projects undertaken in your proposal.

I'm seeking a seasoned logo designer to create an iconic/symbol representation logo for my brand. Ideal Skills and Experience: - Extensive experience in logo design - Expertise in using color psychology in design Specific Requirements: - The logo should serve multiple purposes, including brand identity, marketing materials, and website use. - The color scheme is already decided, but you need to have an understanding of color matching and visual appeal. - You should be able to create a visually captivating, yet simple, iconic/symbol representation logo. - An understanding of my brand and vision is essential to create a logo that reflects our values and appeals to our target audience. In your proposal, please feature past examples of iconic logo design and demonstrate how you...

We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test compelling ad copy...

...The user interface for this bot should follow a simple and minimalistic design. It's essential for users to easily navigate and execute trades. - Experience with creating intuitive and user-friendly UIs is a plus. If you're well-versed in blockchain development, particularly in the Solana ecosystem, and have a track record of creating effective trading bots, I'm eager to hear from you. Neat description: The bot should have a login page. Where the admin can login with his password and email. And the dashboard where it should show select dex. And the admin selects between raydium and Jupiter. And enter the coin address. It should only work on sol coins. As it will be using only sol blockchain. And then next, he is prompted to enter the number of wallets he want ...

I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will b...

I'm looking for a skilled advertising professional who can help me increase brand awareness through social media. Key Requirements: - Develop a comprehensive brand awareness campaign on Facebook, Instagram and Twitter. - Create engaging and relevant content that resonates with our target audience. - Utilize best practices in social media marketing to enhance campaign effectiveness. Ideal Skills: - Proven experience in social media marketing and brand awareness campaigns. - Strong understanding of Facebook, Instagram, and Twitter advertising. - Creative and strategic thinker with a clear understanding of the target audience. - Excellent communication and interpersonal skills. - Results-driven approach to advertising. Please provide examples of previous work and a st...

...a Microsoft Power Platform expert to help me package and publish a comprehensive PowerApps solution on AppSource. The primary goal for this project is to showcase innovation. Key Components: - Canvas app - Component library - Power Automate flows - Environment variables - Connection references Required Application Information: Freelancers interested in this project should provide a brief description of their relevant experience and knowledge. Ideal Skills and Experience: - Microsoft Power Platform and Dataverse Expertise - C# and .NET Development - Package Deployer Tool Proficiency - Power Apps CLI and Visual Studio Code - Experience with Dynamics 365 SDK - Previous experience in publishing PowerApps solutions on AppSource - Ability to work with canvas apps, component librar...

I'm seeking an expert in SMS marketing to help establish and run a robust campaign. Details: - Platform: I plan to use an SMS marketing platform and need help setting it up properly. - Target Audience: The campaign will focus on both existing customers and new prospects. - Message Type: The primary messages will be promotional offers. Skills and Experience: - Extensive experience in setting up and running successful SMS marketing campaigns. - Proficiency with SMS marketing platforms. - Proven ability to tailor messages effectively for different audience segments. - Strong understanding of customer acquisition and retention through SMS. - Experience with loyalty programs is a plus but not mandatory. We offer SMS Marketing. Look for Affordable Platf...

...team environment. **Preferred Qualifications:** - Previous experience working on ride-hailing or real-time communication apps. - Familiarity with CI/CD pipelines for Flutter applications. - Knowledge of advanced Flutter and Dart features. - Experience with other state management solutions in Flutter, such as Provider or Riverpod. **To Apply:** Please send your resume, portfolio, and a brief description of your experience with ride-hailing apps, Bloc state management, and two-way communication systems. Include examples of relevant projects and your specific role in those projects....

Job Title: Digital Marketing Specialist Location: looking for freelancer around Philippines Job Description: We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. The candidate should demonstrate a proven track record of successful digital campaigns and possess excellent analytical skills to measure and report on campaign performance. Responsibilities: Develop and implement digital marketing strategies to drive online traffic to the company website Manage all digital marketing channels such as SEO, SEM, social media, and email marke...

I'm in need of an experienced Email Marketing Specialist to help me roll out and manage a consistent email marketing campaign for my Product A. - Product: I'm focusing solely on the promotion of Product A through email marketing. - Target Audience: The campaign will be targeting individuals in the age range of 30 to 65. These consumers should fit the profile of the typical email user who is interested in purchasing products online. - Objectives: The primary goal of this campaign is to increase sales of Product A. However, I am also looking to use this campaign to build brand awareness and drive traffic to my website. The ideal candidate for this position should have a strong background in email marketing, especially in relation to e-commerce. ...

We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and Reporti...

I'm in immediate need of an expert in Social media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Proven track record i...

Hello I am looking for an individual to BUILD brand awareness and sales for a BAR we operate in Glasgow City Centre, I am looking for an individual to create a B2C Marketing strategy and direct marketing plan using tested techniques of "On the Street" marketing and awarenes you will need to share an EXAMPLE of a hospitality marketing plan you have previously developed and be able to demonstrate its impact.

I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

...Values: * Innovation: Continuously exploring and integrating the latest technologies and solutions. * Expertise: Leveraging deep industry knowledge and technical prowess to deliver exceptional results. * Trust: Building lasting relationships based on transparency, reliability, and trustworthiness. * Empowerment: Enabling clients to harness the power of data and cloud technologies to achieve their marketing goals. * Collaboration: Working closely with clients to understand their needs and deliver customised solutions. Design Direction: * Clean and minimalist design * Incorporate elements that symbolise data, clarity and improvement * Consider subtle elements that denote intelligence and technology Usage Guidelines: * The logo should be scalable and recognisable in both small and...

I'm in dire need of a marketing expert highly skilled in the domain of Instagram and YouTube. The core aim of this project is twofold: 1. Elevate Brand Awareness 2. Fuel Direct Sales Adeptness in harnessing the potential of industry-specific influencers for campaign collaboration is a great advantage. Looking forward to empowering my brand through your marketing acumen. Please attach samples of relevant work done for review, if any.

I'm looking to hire a full-time, entry-level marketing professional. My team is open to candidates with no prior experience. Key Requirements: - Full-time availability - Genuine interest in marketing - Strong collaboration and communication skills - Punctual and reliable This is a great opportunity for someone looking to break into the marketing field. You'll be working closely with experienced professionals, learning on the job and contributing to exciting projects. Ideal Skills: - Basic understanding of marketing principles - Excellent communication skills - Ability to work in a team - Strong organizational skills - Willingness to learn and adapt If you're a recent graduate, a career changer, or anyone looking to kick-start their ...

hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

Description: We are an established online arts and crafts company seeking a talented and dedicated graphic designer to join our team immediately. The role involves creating daily orders from templates, designing new product images, and assisting with branding efforts. Responsibilities: Utilize Adobe Illustrator to create and modify designs based on provided templates. Generate new product images for our online listings on platforms like Amazon and eBay. Assist in branding projects to enhance our company's visual identity. Work with provided files and access resources to fulfill daily orders. Input information from spreadsheets into AI templates, adjust text, and save the files as needed. Requirements: Proficient in Adobe Illustrator with a strong understanding of the softwa...

I'm seeking a skilled social media content creator, primarily for Instagram and Facebook. The purpose of t...Craft visually appealing and engaging social media posts. - Edit and create short videos for Instagram. - Ensure the content aligns with our brand's elegant and luxurious theme. Ideal Skills and Experience: - Proven experience in social media content creation. - In-depth knowledge of Instagram and Facebook. - Proficiency in video editing software. - Strong understanding of luxury branding and marketing. - Ability to work well under tight deadlines. - Excellent communication skills to understand our brand's vision and translate it into captivating content. If you have a keen eye for detail, a creative spark, and a passion for creating sophisticated content, I...

I'm seeking an email marketing specialist to assist me in creating a campaign that will reach potential customers and generate leads for my business. Key Requirements: - The primary goal of this campaign will be lead generation, so your experience and success in this area will be crucial. - You should have a strong background in creating and executing successful email marketing strategies, particularly focusing on promotional offers. - Familiarity with targeting potential new customers is essential as they are the main audience for this campaign. Your responsibilities will include: - Crafting engaging and effective emails that will capture the attention of potential new customers. - Implementing a lead generation strategy that encourages recipients to take action. - M...

I have a high-resolution JPEG image with brown grass that I need altered to a natural-looking green. The picture is of exceptional quality, so the adjustment needs to be very precise. Key requirements: - Change brown grass to a natural looking green across the entire image - The color change should be seamless and look realistic in all lighting conditions within the photo Ideal Skills and Experience: - Proficient in Adobe Photoshop with experience in high-resolution photo editing - Strong color correction and natural-looking color matching skills - Attention to detail and ability to make the change look as realistic as possible Please only apply if you have a portfolio of similar work to showcase your skills.

I am looking for a skilled digital marketer, specifically proficeint in utilising Facebook and Instagram to increase brand awareness and generate leads for my project. The successful freelancer should have a solid understanding of strategies to engage an audience aged between 18 and 24. Your expertise will help drive a successful digital marketing campaign. Key skills required: - Facebook and Instagram marketing - Generation of leads - Increasing brand awareness - Targeting the 5-12 age demographic

**Content creation ** write 10 points from the MKT syllabus topics. each point has to cover the following: - One paragraph for each - What makes it unique - What strategy that follows - How to implement based on your experience or source ( mention the source ) - In explanation remember that you are talking to one who knows what marketing is!

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I need a professional English to Turkish translator for a one-page document. This translation is intended for business use and should maintain a formal tone throughout. Key requirements and skills: - Proven experience in English to Turkish translation, especially for marketing purposes - Strong understanding of business language and communication - Ability to maintain a formal tone in the translated content

I'm looking to compile a comprehensive list of e-mail addresses from various companies. This list will serve as our contact database for marketing outreach purposes. The ideal candidate for this task should have the following qualifications: - Proficiency in internet research and data mining. - Previous experience in compiling e-mail lists for marketing purposes. - Strong organizational skills to categorize the e-mail addresses by company name. - Ability to cross reference collected e-mail addresses against our existing list of company names to ensure no duplication. The e-mail addresses should be those of general contacts within the companies, rather than specific executive or departmental level personnel.

I'm aiming to create a video to promote my brand, with a tone that is formal and professional. The video should be designed to appeal to potential customers. My brand is a B2B website that sell to B2B customers Photovoltaic / security / surveillance ...sell to B2B customers Photovoltaic / security / surveillance / ledlighting Key requirements for this project include: - A clear understanding of my brand and target audience - Experience in creating formal and professional videos - Strong storytelling abilities to effectively promote my brand - Excellent video editing skills Freelancers who have experience in brand promotion and creating marketing materials for potential customers are preferred. I look forward to receiving your proposals and considering your creative ideas ...

...seeking a skilled SEO expert to enhance my Google profile. Here's the full scope of the project: - **Keyword Optimization**: My website currently has a moderate ranking on relevant keywords. I need you to optimize the keywords for better search engine visibility. - **Profile Updation**: I'm looking to update my Google profile to better cater to local customers. This may involve changes in the description, contact information, or other details to make it more appealing to my local audience. Ideal candidates for this project should have: - Proven experience in SEO and Google profile optimization - A strong understanding of keyword research and optimization - The ability to analyze and act on the current state of my website's search engine ranking - A creative appro...

I'm seeking a savvy ...Crafting and executing a comprehensive social media strategy that aligns with our business objectives. - Creating captivating content and managing our social media accounts with consistent and engaging posts. - Monitoring the performance of our social media campaigns and making data-driven optimizations. - Collaborating with our team to ensure our social media efforts are aligned with our broader marketing strategies. The ideal candidate should be creative, results-driven, and have a keen understanding of the stock trading industry. Experience in the finance sector would be a plus. Your ability to drive brand awareness, website traffic, and generate leads will be crucial for this project. Let's work together to bring our business to the next level t...

...am hunting for a talented social media marketer who specializes in performance marketing on Facebook and Instagram. My main goals are to increase brand awareness, generate leads and create effective conversion funnels. I will be targeting my audience based on their age, interest and location, providing a more accurate and personalized experience for them. The ideal candidate for this role should be able to: - Execute performance marketing strategies for Facebook and Instagram. - Deliver personalized marketing experiences to age, interest, and location-based audiences. - Set up conversion funnels aimed at increasing online sales. Skills and Experience Required: - Expertise in Facebook and Instagram marketing. - Proven track record in lead generation and i...