Cyber security tips for small business jobs

looking for a skilled web developer to create web a basic e-commerce store using Wix or Squarespace. The ideal candidate should have experience in building professional and user-friendly online stores and integrating various payment options. It is preferable to build the store using existing templates for efficiency and consistency. Project Requirements: Platform: Wix or Squarespace (please specify your expertise). Design: Customizable, responsive design tailored to our brand and product offerings, preferably using existing templates. Features: - Product catalog with categories and filters. - Stock availability & releases. - Secure user registration and login. - Shopping cart and checkout process. - Integration of payment gateways (e.g., Tabby, bank APIs). - SSL certi...

I'm in search of a seasoned blockchain developer who can create a brand-new cryptocurrency for me. The cryptocurrency is intended to serve as a smart contract platform, so it needs to have the capability to handle smart contracts. Key Deliverables: - Development of a new, custom cryptocurrency - Full-fledged smart contract implementation - Ensuring the platform is secure and scalable - Assistance with deployment and post-launch support Ideal Skills: - Proficiency in blockchain technology - Experience in custom cryptocurrency development - Expertise in smart contract creation - Strong understanding of security measures - Previous work with scalable platforms - Ability to provide post-launch support and maintenance Please share your relevant experience, and let me k...

I'm in need of a fresh, illustrative logo for my existing business. The design should resonate with the business values and capture the brand essence. Key Points: - The logo should be illustrative in style, potentially incorporating a visual element that represents the business. - I'm open to exploring different color schemes, with a preference for a mix of black and white, blue and white, and green and white. - The selected freelancer will need to have a good understanding of the market and should be able to deliver a design that stands out in the industry. - Experience with logo design for established businesses is a plus. Please provide samples of your previous work that showcase your skills in this area. - The design should be...

I'm embarking on a project that requires a professional web developer to create a raffle website. This website will offer unique features and functions essential for the raffle operation. Exactly Like Key Functionalities: - Ticket Purchasing: A seamless and user-friendly ticket purchasing system is crucial. The website should facilitate both user registration and guest checkout. - Random Selection of Winners: A secure and unbiased method of randomly selecting winners must be incorporated. - Notification to Winners: The website must notify winners in a timely and efficient manner. Types of Raffles: - Weekly Raffles: The system should support the conducting of weekly raffles. - Special Event Raffles: Furthermore, the website should be able to host special event raffles. Ideal

Am looking forward to see someone who can create me a unique business card with a unique design and style

I'm looking for a professional who can help me set up a free SSL certificate on my Linux VPS. Here are some key details about the project: GOT FREE SSL FOR ONE YEAR AND CAN INSTALL ON VPS USING COMMAND LINE. - Operating System: My VPS is running on Linux. - Root Access: I have full root access to the VPS. - Web Server: The VPS is currently running on Apache. Key Responsibilities: - Install and configure a free SSL certificate on my VPS. - Ensure that the SSL is correctly integrated with the Apache server. - Test the SSL setup to guarantee that it works efficiently. Ideal Candidate: - Extensive experience with Linux VPS systems and root access. - Proven track record of setting up SSL certificates on Apache. - Strong understanding of SSL configuration and security...

I am in need of an experienced SQL database administrator to help me move an entire SQL database from one server to another. The new server has Windows Server 2012 R2 installed and the SQL software is up and running. However, I am unsuccessful in attempting to access this via the n...database to a new server - Setup proper network access - Continue all ongoing operations from the source server on the new server Ideal Skills: - Rich experience with SQL and Windows Server 2012 R2 - Understanding of maintaining active operations during server shift - Firewall setup and operations Security isn't to be compromised during this relocation. The current server has a firewall in place for the SQL database that requires careful handling. The new server needs the same level of ...

...seasoned business plan writer who can help me craft a solid foundation for my business. Key Concerns: - Market Analysis and Positioning: I'm looking for someone who can delve deep into the market, identify our target audience, and pinpoint our unique selling points. - Financial Planning and Projections: I need an expert who can create a detailed financial plan that reflects our current financial situation, and provides projections for growth. - Operational Structure and Processes: The ideal candidate will be able to help me create a sustainable operational structure that ensures smooth running of the business. Target Market: I'm looking to cater to a wide range of individuals including children, adults, and elderly individuals with ...

I'm seeking a professional to help me establish a reliable system for managing my personal inventory data. - You need to create a user-friendly database where I can keep track of my personal items, their quantities, and possibly other relevant details. - The system should be intuitive and straightforward to use, as I'm not a tech-savvy person. - Importantly, it should be secure, ensuring that my personal data is protected. Ideal candidate will have experience in database management, creating user-friendly interfaces, and a strong understanding of data security. Previous experience in inventory systems will be a big plus as well.

I need someone to setup an additional AWS IAM user for my AWS account. The IAM user needs to be able to setup new instances, use Lightsail and all the useual features required by developers. They need to be restricted from setting up new users, editing other users or deleting other users. I have an AWS Root account. For security reasons I would like this via a remote connection application.

I am looking for an expert who can help me set up a SIP trunk server using Twilio as the SIP provider. This server will be used for both voice calling and SMS messaging. Key Responsibilities: - Establishing a SIP trunk server with configurations optimized for Twilio - Implementing call management features like Call Recording, Call Forwarding, and Interactive Voice Response (IVR) - Ensuring seamless integration of both voice and SMS capabilities - Providing recommendations for server security and performance optimization Ideal Candidate: - Extensive experience with SIP trunking, particularly with Twilio - Proficiency in configuring and customizing SIP trunk servers - Proven track record in implementing call management features such as Call Recording, Ca...

I have an existing Arduino and BBC Micro:bit devices and I'm seeking a skilled freelancer to help me connect them for a home automation project. Key Responsibilities: - Implement a system that can control lighting, monitor temperature and provide security surveillance - Ensure the system can be powered using solar, wind, battery and be connected to the internet. The ideal candidate should have experience in: - Arduino and BBC Micro:bit programming - Home Automation projects - Solar and wind energy integration - Internet of Things (IoT) connectivity - Strong understanding of security surveillance systems Your role will involve setting up a reliable, efficient and user-friendly home automation system. The ability to integrate multiple power sources and ensure th...

Google Business Profile We are looking for a Growth Manager who can grow us with his work and help in taking your business forward.

I'm looking for a creative and experienced logo designer to help me create a logo for my upcoming online workforce company. called XDR Australia Key Requirements: - **Color Scheme**: Incorporate purple, blue, and neon shades in the design. - **Symbol**: The logo should feature a symbol that indicates many users , symbolizing the global nature of the business. - **Message**: It should convey a sense of trust and security as the primary message. Ideal Skills: - Strong portfolio of logo designs, ideally with some in the tech or online services sector. - Proficiency in using color to evoke specific emotions and brand messages. - Familiarity with creating logos that convey complex ideas in a simple, visually appealing way. Please submit your bid with a lin...

THIS IS NOT A BUSINESS ANALYSIS FROM THE PERSPECTIVE OF BUSINESS VALUATION OR FINANCE. THIS IS A REQUIREMENT GATHERING AND FINALIZATION FOR LEAD CAPTURE PAGES. It is a small proejct. I have a few lead capture pages to be designed and I need your expertise in developing the requirements, process mapping, wireframing, and possible test cases. It is not a large project but it does have a few variants of lead capture processes.

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I'm in need of a mechanism design expert who can assist me in creating a small mechanism. The purpose of this mechanism is to move objects, and it will be operated manually. Key Responsibilities: - Detailed force analysis: An important aspect of this project is a comprehensive force analysis to ensure the mechanism functions as intended. Hand calculations to be included. - CAD Model: The CAD model should be of intermediate complexity with multiple components and moderate detailing. - Concept Sketches: Creating detailed concept sketches which will guide the design process. - Materials & BOM: Selection of materials suitable for the mechanism and creating a Bill of Materials. - FEA: Performing Finite Element Analysis to evaluate the performance and structural integrity...

I'm looking to establish a new business in the Food & Beverage industry. I'm still in the ideation phase, so I need help with the following: - Conducting Market Research: Understanding the current landscape, identifying trends and potential gaps in the market. - Crafting a Business Plan: I need a comprehensive business plan that includes a clear vision, mission, and a strategy for sustainable growth. - Financial Projections: Creating realistic financial projections that will help me understand the financial viability of the business. Ideal freelancers for this project should have experience in the food and beverage industry, have previous experience starting a business, and be skilled in market research and financial modeling...

I'm in need of an experienced project manager for Amazon Business Project I have, which is estimated to last between 3-6 months. Key project details: - Nature of the Project: The project manager will be responsible for overseeing and coordinating all aspects of building amazon business account. - Duration: The project is expected to take 3-6 months to complete. - Platforms: The project manager should have a good understanding of amazon business processes and be capable of managing the project efficiently to meet deadlines. Key Skills Required: - Proven experience managing amazon business account. - Strong organizational and problem-solving skills. - Excellent time management. - Ability to coordinate and communicate effectively with various s...

I am looking for an independent contractor to create and manage Facebook ads for my agency. My Agency, Millionix, works only with plastic and cosmetic surgeons. So i need an experienced Media Buyer that can generate leads steadily through Facebook ads. The Media Buyer also needs to be able to create landing pages for Lead Reactivation. A good level of English is a must. And i need proof of work. Everything else will be discussed on an Interview, at the third phase of this hiring process. Looking forward to your applications.

...skilled virtual business development officers who can help take my Extrusion Die Manufacturing business to the next level. Key Responsibilities: - Lead Generation: Your primary duty will be to find and attract potential clients in the technology and manufacturing sectors. - Sales Calls and Follow-ups: Once you've identified leads, you will be responsible for making initial sales calls and following up on leads. - Proposal and Contract Negotiation: Your role will also involve drafting proposals and negotiating contracts with potential clients. Ideal Candidate: - Previous Experience: A background in business development, especially in the manufacturing industry, will be highly beneficial. - Communication Skills: Strong verbal and written communication sk...

I'm looking for an expert who can help my pharmaceutical company establish a strong online presence by registering and selling through various online pharmacies as well as other online platforms. Key Requirements: - Registering with Retail pharmacies, Wholesale pharmacies, Specialty pharmacies, online portals, online grocery selling stores, and departmental stores. - Listing and selling both prescription and over-the-counter (OTC) pharmaceutical products. - Expanding sales beyond online pharmacies to online portals, online grocery selling stores, and departmental stores. Ideal Skills and Experience: - Extensive experience in developing online businesses for pharmaceutical companies. - Proven track record of successfully registering and selling through various online ph...

...Front-end: React or Angular for building a dynamic web application. Back-end: Node.js with Express for server management and API integration. Database: MongoDB or PostgreSQL for storing session data securely. Authentication: OAuth for handling secure authentication with streaming services. Technical Requirements and Development 1. Secure Authentication: Implement OAuth or a similar secure authentication protocol to allow users to log into their streaming services without storing their credentials. 2. Device Management: Develop a system to manage devices that can stream content, ensuring only authorized users can access the services during their stay. 3. Session Management: Ensure that user sessions are automatically ended upon checkout, or provide a simple ...

As a contracting and maintenance company, we are looking to acquire ISO 9001 certification. Our aim is to enhance the quality of our services and boost our credibility in the industry. Key Requirements: - ISO 9001 Certification: We require a professional who can efficiently guide us through the ISO 9001 certification process.

...downtime, and security breaches. I am looking to prioritize speed optimization as a primary focus for improvement. Few Days Work - Maybe One Day. Key Tasks: - Identify bottlenecks that are causing slow performance - Implement solutions to enhance server performance - Recommendations on security and downtime prevention Ideal Freelancer: - Proven experience in Linux server infrastructure maintenance - Proficient in diagnosing and resolving issues related to server performance - Familiarity with security measures for server systems - Reliable professional with a track record of improving server performance and reducing downtime. Key Responsibilities: - Securing our network: Identifying and implementing necessary security measures to ensur...

...developer to help with a unique project. I'm looking to create a custom Debian Linux distribution with packages tailored specifically for server deployment. Key requirements for the project include: - Customization of Debian packages: The chosen candidate will be responsible for updating the existing packages, as well as making specific configuration changes to ensure they are well-suited to server deployment. This could involve optimizations for performance, security considerations, or other relevant configurations. Ideal Skills and Experience: - Expertise in Linux server deployment: A deep understanding of Linux distributions, particularly Debian, is essential for this role. Previous experience with building custom Linux distributions ...

I'm looking for an expert in network infrastructure to help with our small and simple Node (VPS) Server and Private Network. Key Responsibilities: - Securing our network: Identifying and implementing necessary security measures to ensure our network is safe and resistant to cyber attacks. - Monitoring our network: Setting up monitoring tools to keep an eye on network traffic and prevent any potential issues. - Solving issues: Proactively identifying and resolving issues on our network to keep it running smoothly. - Increasing stability: Implementing strategies to enhance the stability of our Private Network Infrastructure. - Finding issues: Conducting regular checks to identify and address any problems in our server nodes and private network. Ideal candi...

...functions: - Prevent thieves from shutting down the mobile phone: This is a critical security feature we are incorporating into the app. We need to make sure that the app is robust and capable of preventing unauthorized shutdowns of the device. - Provide customers with quick settings: The app should also have a user-friendly, accessible quick settings menu. This should include battery status, Wi-Fi settings, Bluetooth settings - essentially, everything that can be considered essential for quick and easy access. Ideal skills and experience for this job include: - Proficiency in Android app development - Experience with anti-theft features in apps - Strong UI/UX design skills - Knowledge of mobile device security best practices - Ability to create a user-frie...

I am looking for an expert wiki page creator to create a company page that mainly serves to provide information about our business. This page is aimed at other businesses, so a professional, trustworthy and sleek design is crucial. Key Aspects: - About Us Section: Detail our company history, product, services, contact etc.. - Services Offered: Comprehensive list and descriptions of our products/services. - Contact Information: Clear and easy-to-find contact details, including email, phone, and physical address. The ideal candidate for this job should have experience in corporate wiki page design, with a sharp eye for business-oriented aesthetics and functionality. Solid knowledge of SEO strategies, to ensure that atleast ensure that intent searches mak...

I need a creative and skilled graphic designer to create a colourful and vibrant flyer for my Home & Garden business. The flyer’s main purpose is to provide general information about our business. Key elements to be highlighted on the flyer include: - Contact Details (these have to be highly visible and readable) Skills and Experience Preferred: - Proven experience in graphic design - Strong portfolio that includes flyer designs - Excellent eye for detail and colour - Ability to deliver a design that's both appealing and informative.

My client would like this graphic turned into something appropriate for screenprint. Wants the graphic to be as close to this as possible - you don't have to come up with anything new, just make this one look good. DOES NOT NEED THE Blue Background / Stadium - just the Graphics in front. DOES NOT NEED THE SIXERS "I" logo on the front. Illustrator / Vector Files only - NO PHOTOSHOP.

I'm looking to create a dynamic and user-friendly business website that effectively communicates my brand and services to visitors. The website should be visually appealing, easy to navigate, and optimized for search engines to help increase visibility. - A clean, modern design that aligns with my brand's identity. - Intuitive navigation structure to help users find information quickly. - Responsive design to ensure the website looks great on all devices. - Content Management System (CMS) integration to easily manage and update content. - Search Engine Optimization (SEO) to enhance online presence and attract more traffic. - E-commerce functionality, if required, to sell products or services online. - Social media integration to connect with my audience on differen...

Job Title: WordPress Webmaster for E-commerce Platform Job Overview: We are seeking a skilled and experienced WordPress webmaster to manage and maintain our services-based e-commerce website. The ideal candidate will have a robust understanding of WordPress, e-commerce functionalities, and website maintenance to ensure optimal performance and a seamless user experience. Key Responsibilities: Website Maintenance: Conduct regular checks to ensure the website's smooth operation. Identify, troubleshoot, and resolve technical issues promptly. Perform routine backups and security updates to protect the site from vulnerabilities. Content Updates: Update site content, including text, images, and multimedia, to keep it fresh and engaging. Collaborate with content creators to...

I require a comprehensive business plan, our primary goal being defining our business strategies. We also aim to develop an impressive company portfolio highlighting key elements. This project will demand strategic thinking, proficient business writing skills, and extensive knowledge in creating a compelling company portfolio. Key responsibilities would include: - Devising strategic business plans - Emphasizing our relationships with major brands (Brand A, Brand B, Brand C) - Detailing our revenue from the previous year and projections for the next Ideal candidate would come with solid experience in creating business plans and compiling outstanding company portfolios. Having industry contacts would be a plus. Expert-level understanding of the m...

As a startup business, I'm seeking a skilled designer to create a visual identity that reflects both professionalism and differentiation from competitors. The design should resonate with a residential audience and incorporate warm and neutral tones. Key requirements: - Create a brand recognition strategy - Develop a professional image - Differentiate my business from competitors Ideal Skills and Experience: - Proficiency in designing for start-up businesses - Capability to work with warm and neutral color palettes - Experience in resonating with a residential demographic - Excellent creativity and design skills Kindly showcase previous work samples reflecting the said criteria. Looking forward to an engaging and professional partnership.

I'm looking for a skilled app and website developer who can assist in shifting my transport business online. Key deliverables include both a website and mobile application compatible with iOS and Android devices. Though I haven't specified features yet, expect to incorporate industry-standard functionalities that boost ease of use and customer satisfaction. Ideally, candidates will have prior experience in transport or logistics app and web development.

I'm looking for a Shopify ASO expert to help me increase app downloads, improve app visibility in search results, and boost app ratings and reviews for my application aimed at businesses. Key responsibilities: - Optimizing app store presence - Enhancing app visibility on Shopify - Implementing strategies to drive more downloads - Encouraging and managing app reviews and ratings Your application should include: - Your relevant past work in ASO, particularly on Shopify - Your experience in increasing app downloads, improving visibility, and boosting ratings - Any unique strategies or insights you can bring to our project The target audience for the app are businesses, so experience in marketing towards B2B would be beneficial.

...elegant, classic-style elements for my company's media. The target audience is sophisticated business professionals, so the designs should reflect this by maintaining a respectful and engaging tone. I have a brand kit and templates available for some pieces. Specifically, the support needed includes: - Creation of social media graphics - Print materials design - Infographics, articles, white papers - Videos and presentation slides The ideal freelancer will possess experience in creating designs that resonate with professional audiences, and has a strong ability to work with a classic and elegant aesthetic. A solid understanding of design principles, an eye for detail, and the ability to incorporate brand identity into varied content formats are crucia...

As a skilled writer looking to earn money, I'm keen to explore the world of copywriting. I'm seeking a professional copywriter who can guide me on how to monetize this skill. Key Requirements: - Show me the ropes: I need a comprehensive understanding of the art of copywriting, and how this skill can be used to generate income. - Help me get started: I'm looking for practical tips, strategies, and possibly even some initial assignments to help me start earning money as a copywriter. Ideal Skills and Experience: - Proven success as a copywriter - Ability to explain and demonstrate how to make a living out of copywriting - Excellent mentoring and coaching skills - A portfolio of clients and projects could be a great asset Please provide clear examples of how y...

As a skilled writer looking to earn money, I'm keen to explore the world of copywriting. I'm seeking a professional copywriter who can guide me on how to monetize this skill. Key Requirements: - Show me the ropes: I need a comprehensive understanding of the art of copywriting, and how this skill can be used to generate income. - Help me get started: I'm looking for practical tips, strategies, and possibly even some initial assignments to help me start earning money as a copywriter. Ideal Skills and Experience: - Proven success as a copywriter - Ability to explain and demonstrate how to make a living out of copywriting - Excellent mentoring and coaching skills - A portfolio of clients and projects could be a great asset Please provide clear examples of how y...

I'm seeking an experienced WordPress developer to craft an e-commerce website primarily using Easy Digital Downloads. Here's what I'm looking for: - Create an intuitive and seamless e-commerce experience. - Integrate Easy Digital Downloads as the core marketplace plugin. - Set up multiple Indian payment gateways, such as Net Banking, BHIM, GPay, and Phone Pay, ensuring security and ease of use. - Optimize site for performance, scalability, and SEO. Ideal Skills: - Proficiency in WordPress & Easy Digital Downloads - Experience with payment gateway integration - Strong portfolio with e-commerce examples - SEO and performance optimization expertise The successful freelancer will demonstrate a strong understanding of e-commerce strategies, particularl...

...performance improvements. - Regular software updates and security patches. - Feature additions and enhancements. Skills and Experience: - Proven experience in maintaining e-commerce solutions. - Ability to work independently and meet deadlines. - .NET and are a plus but not a requirement. Prerequisites: For the long term project the *STARTING* wage will be as stated below. 1) Accept initial hourly rate of U$5.00 2) If awarded, accept and start work IMMEDIATELY 3) Have MINIMUM OF 20+ hours a week for long term ongoing support and development. 4) Work hours: predominantly 20:00 to 02:00 (UTC -3 Brazil TIME) 5) Be available to work on weekends for the first 2-3 months for emergency work. We use multiple tools and different apps for communicat...

...an expert to create an advanced and professional CV builder. This tool should include the following features: - Comprehensive set of inbuilt templates, suitable for different industries and positions - Guidance and tips for CV creation incorporating industry best practices and successful strategies - An option to import and edit existing CVs The ideal candidate for this job will have a deep understanding of CV best practices and a proven track record in software development. The software should allow users to customize and adjust the sections and formatting within their CV. This is not just about font and colors. We're looking for an ability to customize and create sections that best represent the user's experience and skills. Your attentio...

I'm in need of a skilled and experienced draftsman who can help me draft floor plans, elevations, and sections for a small residential house of less than 200sqm. I have a full set of plans already i just need someone to redraw them on a different title block and make some changes to the windows for me. It's only changes to 3 windows and adding a door to the garage. very simple If we work together well then i am hoping to go in to more detailed bathroom and kitchen plans. Ideally, I'm looking for a freelancer who can translate my vision into accurate and construction-ready plans. Please only bid if you have a portfolio in residential house drafting. I would also like a copy of the revit file so I can make my own amendments. We use Revit 2025.

I am in need of a professional business card design that embodies a minimalist style, with a particular emphasis on using a gun metal grey color scheme. The front of the card should feature space for: - My logo - My name and title - My website address - My phone number - My email address On the back of the card, I'm looking to showcase my logo. It should be large and centered. Key requirements include: - An understanding of minimalist design principles - Proficiency in graphic design software - Ability to work with a primary color scheme of gun metal grey - Incorporating a logo in both the front and back of the card Ideal candidates will have a strong portfolio demonstrating their skill in business card design, with a focus on simplicity and elegance.

Project Title: Service Architecture Diagram for Project Beta (Open-source format) Project Description: Project Beta, seeks a qualified freelancer to create a Service Architecture Diagram for our business. This diagram will visually represent the flow of data and interactions between various components within our system. See project requirement doc attached

I'm on the hunt for a talented designer to create a jiu jitsu journal. This journal should be not only a place to log training and progress, but also a source of inspiration and mindfulness. It needs to have a clean and minimalist design. Here's a detailed list of what I am looking for: - Training log section per training session - Technique library or pages dedicated to techniques - Progress tracker which includes tracking for belts, stripes, seminars, competition history - Sections for gratitude, mindfulness, wellbeing, and meditation challenges - Pages with inspirational quotes - Blank pages filled with key questions and prompts about jiu jitsu eg: What are your short, medium and long term SMART goals. What does jiujitsu mean to you? Why should yo...

As an Outlook 2019 user on Windows 11, I'm seeking a Configuration Expert to ensure a consistent user interface with the default Windows design. Key Points: - The main focus is on adjusting the UI to align with the Windows 11 interface - There are no major technical issues, just the need for a visual overhaul - No need to change security or performance settings Ideal Candidate: - Proficient with Outlook 2019 - Experienced in UI customization - Familiar with Windows 11 design language - Good communication skills to understand my preferences Your task is to ensure my Outlook 2019 looks and feels like a native Windows 11 application. I look forward to your bids.

Our...requires enhanced communication capabilities with Data Management Systems specifically for real-time data synchronization. Key requirements: - Facilitate seamless, real-time data exchange between our laboratory management application and the Data Management Systems. - Ensure data integrity and reliability throughout the synchronization process. Ideal skills and experience: - Proficiency in the programming languages French is built with to ensure seamless integration with the existing application. - Proven experience in developing real-time data synchronization mechanisms. - Strong understanding of data management systems to facilitate efficient communication and synchronization. - Ability to ensure the security, integrity, and reliability of the data exchanged during...

I am in need of a comprehensive business plan tailored to secure funding for my wholesale business venture. The project specifically requires a focus on the wholesale of scrap metal, minerals and ores on an international scale. Key Project Components: - A detailed market analysis to showcase the viability and potential for growth within the international wholesale market of scrap metal, minerals and ores. - Comprehensive financial projections outlining the expected costs, revenue streams, and potential return on investment. - A well-crafted and persuasive narrative that clearly communicates the unique value proposition of the business. - A solid understanding of the challenges and opportunities within the wholesale industry and a strategy to address thes...