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$8 USD / hour
Flag of INDIA
kolkata, india
$8 USD / hour
It's currently 6:30 AM here
Joined June 11, 2014
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Tannu R.

@tannurathi0

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$8 USD / hour
Flag of INDIA
kolkata, india
$8 USD / hour
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Paid Ads Strategist II Google Ads & Facebook Ads

Have 4+ years of work experience, I add an edge to my clients’ profiles by building brands around them with time-tested ideas, expressions and marketing moves that are Transparent and that Work. I keep myself updated by doing various seminars and courses. My areas of proficiency include, ✅ Google Ads 1. Building Strategy and Goals a. Create Google Ads from scratch b. Market, Keyword, Competitor and Budget Analysis 2. Campaign a. Mapping and Bidding Keywords b. Setting Conversion Track and Linking them with other platforms c. Audience and Location Selection d. Building Landing Page for Ads e. Ad Copies variations created for optimization f. Extensions developed after Analysis g. Creating Remarketing Audience 3. Management, Monitorization and Optimization of Google Ads done on regular basis ✅ Social Media Marketing (Facebook, Instagram, YouTube & Twitter Marketing) 1. Building target market persona a. Understanding client product/services and building target market accordingly b. Building client databases for future mining (formatting them as per ad) c. Developing useful content mix for organic reach 2. Page Building a. Social Media Profile/Page building b. Employing Social Media automation tools like Automated Messages, Facebook Pixel & connecting E-commerce platform, like Shopify, etc. 3. Running Ad-Campaigns a. Ad Campaign specific content b. Ad Campaign objectives - Brand Awareness, Generating Traffic and Message, Generating Leads, Conversions, etc. c. Running A/B testing and multiple ad sets to optimize ads with the support of Remarketing and Lookalike audience We develop and share Customization Performance Reports every bi-weekly or monthly for each pedestal. Let’s come together to build brands and redefine your ROIs with Digital Marketing. It’s actionable. It’s transparent. It’s revolutionary. Portfolio Items

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Portfolio

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Experience

Paid Ads Expert

Get You At
Dec 2017 - Present
On the way to being an experienced Digital Marketing Analyst. Currently, driving Paid Marketing Strategy (Social Media and Google Ads), implementing and analyzing same to generate leads and sales for B2B brands and E-commerce companies. Have a demonstrated history in Social Media and Google Ads. Currently, focusing on GA4.

Project Manager

Beyond Average Educational Research Pvt. Ltd.
Jan 2015 - Dec 2017 (2 years, 11 months)
Over this phase provided assignment help to students abroad (US/UK) on various subjects including management, finance, accounts, history, english, anthropology, sociology at el. • Handled clients and managed a team of 20 people (related to content writing). • Trained new joiners. • Did Administrative work such as recruitment, developing financial statements,et al

Education

Bachelors in Commerce (Hons)

University of Calcutta, India 2008 - 2011
(3 years)

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