Sherine R. Profile

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$25 USD / hour

cairo,

egypt

$25 USD / hour

It's currently 5:48 AM here

Joined October 12, 2019

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Sherine R.

@sherineraouf

0.0

(0 reviews)

0.0

$25 USD / hour

cairo,

egypt

$25 USD / hour

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Jobs Completed

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On Budget

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On Time

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Repeat Hire Rate

Digital Marketing Specialist and Virtual Assistant

Sherine is a Digital Marketing Specialist, with a focus on Content Marketing and Email Marketing. She has recently completed an SEO and SEM online course for three months and will be graduating soon. Sherine can provide 100% manual English Arabic Translation. Sherine also has strong administrative experience with several international NGOs.

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Contact Sherine R. about your job

Portfolio

To implement this project, I assessed the performance of the website on search engines using several specialized tools in the field of On-site SEO and Off-site SEO:
1) Defining the target audience;
2) Reviewing the objective and Key Performance Indicators;
3) Conducting an On-site audit: title, description, meta-data, and tags;
4) Evaluating Keywords used and determining the ones with the highest potential;
5) Suggesting three blog posts be written based on the best Keywords;
6) Conducting an Off-site audit: assessing current backlinks.
7) Recommending three sites for back-linking that may bring in traffic.
8) Evaluate the website performance as per its visibility on search engines; the pages download speed; and mobile-friendliness; and
9) Writing recommendations to improve the website’s performance on search engines.

Search Engine Optimization

In this project, I assessed the performance of an advertising campaign that the customer had implemented on Facebook; to determine which ads achieved a higher number of impressions, clicks, leads, and conversions, by:
1) Evaluating the campaign objectives;
2) Reviewing the target audience;
3) Analyzing the campaign results from Facebook;
4) Evaluating Ads Campaign in terms of images and written content;
4) Reviewing all mathematical formulas using "Excel"
5) Calculating ROI for each Ad
6) Running an A/B Test for new alternatives for images, wording, and landing page on the website; and
7) Suggesting recommendations to improve the performance of the following campaigns.

Facebook Campaign Assessment

Email Marketing

Implementing this project included:
1) Creating my own blog;
2) Critiquing a marketing campaign of my choice;
3) Advertising my blog post on three social media platforms;
4) Shortening the link using Bit.ly tool;
5) Understanding the publishing guidelines for each platform in terms of size of images and the number of characters; and
6) Tracking and analyzing the readers’ responses to my blog post.

Presenting this project included:
1) Writing a report to present the project using Google Slides;
2) Converting the slides deck to PDF; and
2) Uploading the file to Google Drive to sharing it with the competent authorities.
https://bit.ly/35Rb3VC

Content Marketing

Search Engine Optimization

Facebook Campaign Assessment

Email Marketing

Content Marketing

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Experience

Freelancing

Jan 2020 - May 2021 (1 year, 4 months)

Digital Marketing freelancing experience of One and a half years in content marketing, Email marketing, and Facebook campaign assessment.

Freelancing

Jan 2016 - Dec 2019 (3 years, 11 months)

Freelance Translator English <=> Arabic providing 100% manual translation.

several international NGOs

Jun 1992 - Dec 2015 (23 years, 6 months)

Sherine has strong administrative experience with several international organizations. She can use Microsoft Office: Word, Excel, and Powerpoint. You can visit her LinkedIn profile: https://www.linkedin.com/in/sherine-raouf-623b3383/

Education

Bachelors Degree in Commerce

Cairo University,

Egypt

1986 - 1991

(5 years)

Qualifications

Udacity

2020

Sherine has completed three months of online Nanodegree in the field of Digital Marketing. She has studied content Marketing: How to build a personal Blog; how to market for it on social media platforms; and how to Target right audience and track their engagement while visiting the blog. Sherine studied Email Marketing; using Mailchimp and how to design an ad that is desktop and mobile-friendly. In this course, she learned how to use Hubspot, Hootsuite, and Mailchimp.