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Flag of UNITED ARAB EMIRATES
It's currently 11:23 AM here
Joined October 10, 2016
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Mohamed Najib M.

@najibmouline

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Experienced Martketing Manager, Trilingual

Experienced and driven sales and marketing professional with demonstrated successes in product campaign development, branding, re-branding and creating innovative strategies to promote products, generate sales, and expand territory. Business savvy with comprehensive understanding of forecasting, market analysis and cultivating customer and stakeholder relationships. Perfectly tri-lingual (Arabic, French and English), I have more than 11 years of experience in the Middle East and Africa region.

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Experience

Marketing & Business Development Director

IZIL BEAUTY HOLDING LTD
May 2013 - Present
• Created and developed IZIL brand identity including packaging, products offering, brand blue print and overall brand design. • Developed the Business plan, route to market strategy, marketing & sales strategy. • Successfully launched “the body cleaning and clarifying set” campaign which achieved more than 9 million views on social media and increased the sales by 50%.

Marketing Manager for Fendi and Kenzo Perfumes

LVMH FRAGRANCE BRANDS MIDDLE EAST, Dubai, UAE
Oct 2012 - May 2013 (7 months, 1 day)
• Developed and successfully rolled out launch of Fendi Acqua perfume in nine (9) countries with product placement in local markets and airports. • Prepared and delivered monthly sales analysis for every point of sale in region. • Developed and prepared launch of Fendi Acqua Rossa and the first Oud perfume by Kenzo for regional distribution.

Trade Marketing Manager for Consumer Lifestyle Division

PHILIPS MIDDLE EAST AND AFRICA
Apr 2011 - Aug 2012 (1 year, 4 months)
• Created and developed strategies and campaigns to enhance Philips Consumer Lifestyle products visibility in retail markets. • Restructured and improved company category management system to include data analysis, SKU rationalization, product categorization, KPI’s and feature cards. • Successfully developed and implemented promoters’ strategy in UAE including definition of roles and responsibilities for 20-member team; store allocation, sales targets, incentives and data reporting.

Education

Specialized Master, Major: Marketing Management and Communication

Ecole supérieure de Commerce de Toulouse, France 2003 - 2004
(1 year)

Bachelor of Business Administration, Major: Marketing Management

Morocco 1998 - 2002
(4 years)

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