Mindy Y.

I am an successful 360º Brand Strategist, Sensory Expert, Designer, and Olfactory Artist who is passionate about exploring and creating beautiful, unforgettable… emotionally captivating moments. Identifying innovative opportunities, conceptualizing and executing for high-impact results is my forte. As a professional, my work has been featured in Vanity Fair, Forbes, Vogue, The New York Times, The Huffington Post, The Wall Street Journal, Elle Magazine, The Sunday Times (UK), W Magazine, Wallpaper*, South China Morning Post, WWD, Business Insider, GQ, Surface, and Details Magazine. Entrepreneur by nature, built into my leadership background is my ability to direct value proposition, develop, and launch products across different categories. Additionally, I have both managerial and hands-on involvement in cultivate strategic partnerships, creating successful publicity and promotional and communications campaigns for various industries.