Heather W.

Results-driven professional with extensive experience in Media Strategy & Planning, Marketing, Brand Management & Partnerships. Well-versed in both agency & in-house marketing. Experienced in developing & implementing overarching marketing strategies to enhance brands and maximize revenue. From messaging strategies, creative development, and production, to data measurement and analytic interpretation to lead to actionable advertising strategies to exceed business performance metrics Previous experience with radio, TV, out-of-home/billboards, and Social Media (FB, IG, LinkedIn, Google My Business). Previous experience with multiple creative campaigns - providing overall direction, feel, and goal of billboards, tv, and social media. Further experience with copywriting for websites, landing pages, scripts & billboards for a variety of industries ranging from real estate to personal injury law, boutique fitness, and healthcare. 5+ years of experience consulting businesses (small & large) on best marketing strategies; with the ability to educate on best practices. In addition to building out detailed marketing plans using analytics & data while working with any budget. Highly knowledgeable in researching and implementing effective and innovative ideas. Excellent attention to detail with strong negotiation skills. The ultimate multi-tasker with the ability to manage a large workload efficiently while identifying opportunities to scale and streamline internal processes. Additional Skills: -Create eye-catching, instructional, explainer videos for multiple industries. -Screen recording/voice over videos -Transcribe video content into social media & blog posts -Write compelling scripts for various industries -Excel sheets/google sheets for tracking budgets -Social Media Marketing - (Boutique Fitness, Health & Wellness) -Consulting - business practices, advertising -Media Buying/Outdoor Advertising -Design Marketing Materials for multiple industries Additional Skills: •Revenue & Operations Manager •Outdoor Media Management •Account Management • Project Management •Contract Negotiation •Inventory/Budget Management• Market Research •Competitive Analysis •Consulting •Social Media Marketing •Brand Development •Lead Generation •Relationship Building •Campaign Management Bachelor's Degree - Psychology University of Florida