The experience and convenience for customers (both analogue and digital) is becoming more important and also more often the decisive factor in the customer’s choice between competitors.
For digital products, a well-thought-out user experience and consistency across different platforms (web, app,...) makes all the difference. By using data, feedback and interactive design, I always try to find the optimal solution for the user, without overlooking business requirements or technical challenges.
In addition, I also have a lot of experience with the construction, use and maintenance of extensive design systems, so that wireframes and designs can be made very efficiently while always maintaining overall consistency.