As marketing is, in a simplistic way of speaking, the art and science of selling, I'm more fond of the "artistic" part that involves making people aware about a business, product, or some specific services.
I think that to produce art in a certain area is to change the rules, I think it's about making people stop for a moment and consider something, or be amazed.
Thus, I run the risk of giving up certainty to see things that doesn't exist (yet), to defeat habit by originality and to use words which you can not be silent about.