Raise Your Quality Score And Reduce Your AdWords CPC
Basic Vocabulary: CTR stands for click through rate. Put clicks over impressions and times it by 100 to calculate CTR. CPC: Cost Per Click. We’ll talk about what it means later. Quality Score: This metric is extremely important. It’s a relevancy metric that Google uses to help rank where your ads show up. So if you want a high quality score, you want to make sure that your ads, keywords, search queries, landing page, landing page practices are all very relevant towards what people are looking for. Calculating CPC: Here’s a little image to help understand what quality score is. CPC is the calculation of: Taking the competitor below your position’s ad rank, divided by your own quality score, plus one penny. Ad Rank is quality score time bid. Adwords is an auction, but it’s not just bid based. There is a quality score infusion for you to be aware of. Let’s take a look at how this calculation comes into play with a real example. On the left side, we can bid 75 cents, we have a great
About Me
I specialize in Google Adwords platform. If you face problems running your Google Adwords campaign, have unsatisfactory results and high costs then I can help optimize it. If you are new to Adwords and would like me to set everything up for you then give me a shout out. I have 11 Years of experience in Adwords for Search, Display, Youtube, Shopping Network. I Manage $10k of Adwords Budget Per Month. Adwords, Analytics, Google Shopping, YouTube Ads Certified PPC Practices: Goal Oriented Results Conversion Tracking + ReMarketing Best Practices like Proper Ad Grouping, Extensions, Negative Keywords Analytics Linking Wordpress & Core PHP Design & Development Bootstrap & CSS Expert Responsive Websites Cloud Application Development --- SMO & Analytics User Engagement Bounce Rate Analysis, Goal, Event & Conversion Tracking
