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Media promotion can be classified as above the line (Above The Line) or below the line (Bellow The line) Promotional activities carried out through the mass media such as television, Newspaper, magazines and radioo, classified in media promotions Above The line Promotional activities Bellow The Line refers to a form of media promotion of non-mass media, non-media communication, bakan non-media advertising. Media Bellow The Line is part of promotion which can be given or delivered directly to the target, supporting activities in media advertising, for example, brochures, pamphlets, posters of company profiles.