Dasha M.

• PPC experience with Google AdWords/Yandex Direct and retargeting; • Advertising campaign planning, creating and maintaining existing PPC (Pay-per-click) campaigns; • Making up the list of keywords and phrases; • Writing and testing ads and landing pages; • Keyword research; • Advertising campaign configuration; • Bidding management in order to attain an optimal cost per conversion; • Advertising campaign analysis aimed at introducing necessary changes that might increase the campaign efficiency; • Testing and Optimization of PPC campaigns; • Analyzing the results and making recommendations for optimization of advertising expenses and campaign tactics; Analytical skills, data-driven mindset and strong attention to details. Self-starter with good organizational and time-management skills; able to multi-task and prioritize as well as strong follow-through. Interpersonal, writing, and verbal skills of English language.