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$60 USD / hour
Flag of GERMANY
parsdorf, germany
$60 USD / hour
It's currently 5:10 AM here
Joined July 22, 2013
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Tobias K.

@Tobster06

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$60 USD / hour
Flag of GERMANY
parsdorf, germany
$60 USD / hour
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Digital Athlete, Global Citizen, Marketeer

In my career I have learned the importance of marketing and technology. Having a technical background and affinity enables me to communicate with developer, sales people and executives on the same level. I am often a mediator between business and technical stakeholders. As a marketing professional with extensive digital experience, I am often a mediator between business and technical stakeholders. With an excellent balance of hard skills, experience, creativity and the ability to put this combination into economic context has proven to be successful and generate significant business impact. ☁︎ Welcome to the world of a Digital Athlete. ☁︎

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Experience

Digital Marketing / Content Creation

Jaguar Land Rover
Nov 2017 - Present
> Digital Campaign Management across Programmatic Display, Mobile, Social, Search > Responsible for of the digital infrastructure and platform (Websites, Mobile, Social) => Marketing Effectiveness, ROI > Understanding customers digitally => Consumer Journey > Monitoring and Reporting Performance => Targets > Process optimization/automation through data analysis > Minimization of data silos > Key driver of the Digital Transformation > Operational control of the budget

Digital Marketing Manager

Adobe
May 2020 - Present
> Entwicklung und Umsetzung erfolgreicher Marketingkampagnen und Content zur Demand und Lead Generation > Entwicklung des State-of-the Art Marketing KPI Framework zum Monitoring und Optimierung der Customer Journey bzw. Funnel > Marketing Automation => Campaign, Nurturing, Monitoring > Kampagnenumsetzung und Projektsteuerung mit agilen Methoden

Education

Master

Donau-Universität Krems, Austria 2018 - 2021
(3 years)

Qualifications

Diplomierter Fachwirt Medieninformatik und Mediendesign

Wirtschaftsförderungsinstitut der Wirtschaftskammer
2009
» Medien-Designer/ Medien-IT (SEO/Content Marketing/ UX/UI, Bewegtbild) » Marketing Automation » Performance Marketing (paid search, paid social) » Monitoring-/Reporting-To

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Certifications

numeracy_1.png Basic Numeracy 1 90%
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