Profile image of AdamFord73
Flag of Australia Flemington, Australia
Member since August 7, 2015
0 Recommendations


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I have been Marketing Manager for some of Australia's largest retail brands, including The Good Guys and Priceline. Official Google Ads Partner Agency & Google Certified Adwords/PPC Expert Remarketing, Display and Shopping Ads a strength Ecommerce and Local Area Campaigns a speciality Google Merchant Centre Expert Strategic integration with Facebook & Bing advertising Google Analytics and Tag Manager Expert No matter what it is, if you want it tracked and monitored, I can do it Comprehensive, in-depth and INFORMATIVE monthly reporting via Google Data Studio Social Media Marketing - Australia's foremost Pinterest expert Content sourcing, scheduling and detailed monthly reporting incl Facebook, Twitter, Instagram, LinkedIn Full suite of marketing services - strategy, planning, SEO, traditional advertising, catalogues, LAM etc. Website strategy, redesign, conversion rate optimisation.
$30 USD/hr
6 reviews
  • 100%Jobs Completed
  • 100%On Budget
  • 100%On Time
  • N/ARepeat Hire Rate

Portfolio Items

Recent Reviews

  • image of Lien T. Add Tags to Google Tag Manager $50.00 USD

    “Adam helped me on the project adding tags to Google Tag Manager. He has done a great work, quick response, he not only finished the project in time but also gave me lots of advice on the tools and how to use them with an informative document. I'm very satisfied with his work for my first Freelancer project. I currently hire him for the next project, I believe with his skills and experience, my work will be done well. Thanks Adam!”

  • image of Steve P. Project for Adam F. $300.00 AUD

    “Adam was prompt and did more than I asked. He added greater insight into what the campaign had achieved and provided more data than I expected. Awesome”

  • image of Tony H. Looking for someone in Victoria, Melbourne $30.00 AUD

    “Excellent freelancer. Very responsive and completed project in short time frame”

  • image of Brendon B. Help me track WPforms submission from my website on my google analytics goals $150.00 AUD

    “Great work, fast, clear communication and went above and beyond.”

  • image of Sarder S. 300-320 words Blog $15.00 AUD

    “Good job. Thank you.”

  • image of Skyler M. Rewrite PDF/Images to a WordDoc $25.00 USD

    “Great job, thanks.”


Chief Conductor

Jan 2016

Rattling Tram is a completely NEW CONCEPT in marketing services - a FULL SERVICE agency for the LITTLE PERSON. From as little as $450 A MONTH we offer a FULL SUITE of services that WILL bring you NEW LEADS and NEW SALES. Local Area Marketing, PR and Direct Mail techniques HAVEN’T STOPPED WORKING with the arrival of the internet. And Rattling Tram has the expertise in small business and retail to drive success for you in ALL OF THEM.

Marketing Manager

Sep 2014 - Jul 2015 (10 months)

• Marketing strategy and campaign execution for sales lead generation • Implementation and management of new Sugar CRM system • Coordination of marketing collateral production, web design and content maintenance, social media and video

CRM Manager (Contract Maternity Leave Position)

Jan 2014 - Aug 2014 (7 months)

Tasked with developing a strategy to coordinate CRM and vehicle servicing initiatives with a view to improving loyalty and repurchase measures, along with management of all CRM-based direct marketing campaigns, with one direct report. I am informed this strategy has now undergone implementation and is regarded as successful.

Manager, Marketing and Sales

Oct 2011 - Dec 2013 (2 years)

• Marketing strategy and campaign execution for sales lead generation B2B Marketing Management role for carbon financial advisory firm. Clients include blue chip firms across finance, energy and mining sectors. • Direction of PR campaigns and media management • Implementation and management of [login to view URL] CRM system • Management of key customer relationships and sales rep • Coordination of marketing collateral production, web design and content maintenance

Local Area Marketing Manager (Contract)

Mar 2011 - Aug 2011 (5 months)

• Working with stakeholders in the development of store-based local area marketing plans and strategies, including new store openings. • Coordinating all elements of the marketing mix for stores, across traditional media, outdoor and online. • Brand management and compliance. • Copywriting and working with in-house design studio to develop effective communications. • Management of external media and catalogue distribution agency relationships.

Marketing and Events Coordinator/ Catalogue Promotions

Aug 2010 - Mar 2011 (7 months)

• Developing a comprehensive marketing plan for the South Wharf store. • Coordinating and driving joint LAM initiatives with other South Wharf retailers to increase center profile and visitation. • Implementing a campaign of VIP shopping events with large corporations within the local area, and developing mechanics to use the success of these events to drive repeat custom. • Coordination of all whitegoods and seasonal catalogue promotions, including national press and TV advertising.

Marketing Manager (Academic, Trade and Professional Division)

Jan 1998 - Dec 2009 (11 years)

• Implementing media and publicity campaigns for key titles, including media event management across several high-profile launches. • Managing the marketing and sales teams, setting strategic marketing direction, implementing campaigns across various media with a strong focus on direct mail and online • Managing the textbook sales team, setting textbook sales and marketing strategy and integrating a new CRM application to manage this.


Bachelor of Commerce (Majoring in Marketing and Industrial Relations)

1991 - 1997 (6 years)

Bachelor of Arts (Majoring in English and Art History)

1991 - 1997 (6 years)

Master of Communications

2009 - 2012 (3 years)


Google Adwords Certification (2017)

Google Academy

[login to view URL] Google Partners and Ads Academy are Google's formal programs for certifying PPC professionals Certified with specialisations in Search, Mobile, Display and Shopping

Google Analytics Certification (2017)

Google Academy

[login to view URL] Google Partners and Ads Academy are Google's formal programs for certifying PPC professionals


  • US English Level 1
  • Blogging 1
  • Preferred Freelancer Program SLA
  • Google Adwords 1
  • Google Adwords 2
  • UK English 1
  • Google Adwords 3


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