Profile image of AdamFord73
@AdamFord73
Flag of Australia Flemington, Australia
Member since August 7, 2015
2 Recommendations

AdamFord73

Online Offline
Google Ads, Shopping, Display, Analytics, Meta Ads
I have been Marketing Manager for some of Australia's largest retail brands, including The Good Guys and Priceline. Official Google Ads Partner Agency & Google Certified Adwords/PPC/Analytics Expert Specialist in: Ecommerce and Local Area Ad Campaigns Advertising Copywriting & Strategy Google Search Ads, Remarketing, Display and Shopping Ads Merchant Centre Feeds Google Tag Manager/Analytics Setup Facebook Ads and Advanced Facebook Pixel Google My Business & Local SEO Comprehensive, and INFORMATIVE monthly reporting via Google Data Studio (see "Portfolio" below for anonymised "deep dive" sample report) Social Media Marketing - Australia's foremost Pinterest expert Content sourcing, scheduling and detailed monthly reporting incl Facebook, Twitter, Instagram, LinkedIn Full suite of marketing services - incl. strategy, planning, SEO, traditional advertising, catalogues, LAM etc. Website strategy, redesign, conversion rate optimisation.
$30 USD/hr
17 reviews
5.3
  • 100%Jobs Completed
  • 100%On Budget
  • 100%On Time
  • 13%Repeat Hire Rate

Portfolio Items

Recent Reviews

  • image of Toby P. Luxe Tours November Digital Marketing $500.00 NZD

    “Absolute professional who we have been able to place our trust and faith in with our Online Ads and Adam has certainly delivered. He not only has set everything up in a way that is now performing, but he also brought us along on learning what everything means so that we can make better decisions with our Ads & business decisions.”

  • image of A S. Adwords Optimisation $800.00 USD

    “Adam, is a very dedicated freelancer I will continue working with him, I'm pleased with his work so far.”

  • image of Jason R. Google Ads Audit & Restructure £201.58 GBP

    “I had the privilege of working with Adam as my AdWords specialist, and I must say that his expertise and dedication truly exceeded my expectations. Adam's ability to create captivating ads on Google was simply outstanding. From the moment I shared my requirements with Adam, he demonstrated a deep understanding of my business goals and target audience. He took the time to thoroughly research and analyse my industry, ensuring that every ad he crafted was tailored to maximise its impact. Thank you”

  • image of John T. New Google Ads Structure $200.00 AUD

    “I can recommend Adam without the slightest hesitation. He is thorough, attentive and feels invested in achieving a great outcome for you. You'll have tangible reports based on the campaign/s he sets up that can inform decision making. For anyone reading this who, like me, has used many Adwords 'specialists' in the past, stop now. Just go with Adam.”

  • image of Regina C. Facebook Ads Management $200.00 AUD

    “Good job again! Happy to go ahead with another job with Adam.”

  • image of Regina C. Footbikes/Manmat Audit $200.00 AUD

    “Very satisfied with Adam's job and attitude. He knows his job very well, works quickly, communicates fast, explains things and is solving-problem oriented. Our problem was quite complex and more complicated than it seemed at first, but Adam solved it all and set everything up to work.”

Experience

Chief Conductor

Rattling Tram Small Business Marketing Jan 2016

Rattling Tram is a completely NEW CONCEPT in marketing services - a FULL SERVICE agency for the LITTLE PERSON. From as little as $450 A MONTH we offer a FULL SUITE of services that WILL bring you NEW LEADS and NEW SALES. Local Area Marketing, PR and Direct Mail techniques HAVEN’T STOPPED WORKING with the arrival of the internet. And Rattling Tram has the expertise in small business and retail to drive success for you in ALL OF THEM.

Marketing Manager

Device Consulting Sep 2014 - Jul 2015 (10 months)

• Marketing strategy and campaign execution for sales lead generation • Implementation and management of new Sugar CRM system • Coordination of marketing collateral production, web design and content maintenance, social media and video

CRM Manager (Contract Maternity Leave Position)

General Motors Holden Jan 2014 - Aug 2014 (7 months)

Tasked with developing a strategy to coordinate CRM and vehicle servicing initiatives with a view to improving loyalty and repurchase measures, along with management of all CRM-based direct marketing campaigns, with one direct report. I am informed this strategy has now undergone implementation and is regarded as successful.

Manager, Marketing and Sales

RepuTex Carbon Analytics Oct 2011 - Dec 2013 (2 years)

• Marketing strategy and campaign execution for sales lead generation B2B Marketing Management role for carbon financial advisory firm. Clients include blue chip firms across finance, energy and mining sectors. • Direction of PR campaigns and media management • Implementation and management of [login to view URL] CRM system • Management of key customer relationships and sales rep • Coordination of marketing collateral production, web design and content maintenance

Local Area Marketing Manager (Contract)

Priceline Stores Mar 2011 - Aug 2011 (5 months)

• Working with stakeholders in the development of store-based local area marketing plans and strategies, including new store openings. • Coordinating all elements of the marketing mix for stores, across traditional media, outdoor and online. • Brand management and compliance. • Copywriting and working with in-house design studio to develop effective communications. • Management of external media and catalogue distribution agency relationships.

Marketing and Events Coordinator/ Catalogue Promotions

The Good Guys Stores Aug 2010 - Mar 2011 (7 months)

• Developing a comprehensive marketing plan for the South Wharf store. • Coordinating and driving joint LAM initiatives with other South Wharf retailers to increase center profile and visitation. • Implementing a campaign of VIP shopping events with large corporations within the local area, and developing mechanics to use the success of these events to drive repeat custom. • Coordination of all whitegoods and seasonal catalogue promotions, including national press and TV advertising.

Marketing Manager (Academic, Trade and Professional Division)

Cambridge University Press Australia/NZ Jan 1998 - Dec 2009 (11 years)

• Implementing media and publicity campaigns for key titles, including media event management across several high-profile launches. • Managing the marketing and sales teams, setting strategic marketing direction, implementing campaigns across various media with a strong focus on direct mail and online • Managing the textbook sales team, setting textbook sales and marketing strategy and integrating a new CRM application to manage this.

Education

Bachelor of Commerce (Majoring in Marketing and Industrial Relations)

University of Melbourne, Australia 1991 - 1997 (6 years)

Bachelor of Arts (Majoring in English and Art History)

University of Melbourne, Australia 1991 - 1997 (6 years)

Master of Communications

Deakin University, Australia 2009 - 2012 (3 years)

Qualifications

Google Adwords Certification (2017)

Google Academy

[login to view URL] Google Partners and Ads Academy are Google's formal programs for certifying PPC professionals Certified with specialisations in Search, Mobile, Display and Shopping

Google Analytics Certification (2017)

Google Academy

[login to view URL] Google Partners and Ads Academy are Google's formal programs for certifying PPC professionals

Certifications

  • US English Level 1
    98%
  • Blogging 1
    95%
  • Preferred Freelancer Program SLA
    92%
  • Google Adwords 1
    87%
  • Google Adwords 2
    87%
  • UK English 1
    83%
  • Google Adwords 3
    80%

Verifications

  • Facebook Connected
  • Preferred Freelancer
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  • Payment Verified
  • Phone Verified
  • Identity Verified
  • Email Verified

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