In-Market Audiences Now Available in Adwords Search
Google has recently rolled out availability of Adwords In-Market Audiences for SEARCH marketing campaigns, and anyone in e-commerce or bricks and mortar retail in particular should be paying attention. This development was first announced by Google in May 2017, but it appears to have taken them a while to roll this out, however all Adwords users should have the facility enabled as of today. Google's In-Market audiences have been available since 2013 under various guises, but for advertisers who are unfamiliar with Adwords Display advertising, this will be an entirely new concept, as the audiences have until now only been available for display (and YouTube) campaigns.
About Me
I have been Marketing Manager for some of Australia's largest retail brands, including The Good Guys and Priceline. Official Google Ads Partner Agency & Google Certified Adwords/PPC/Analytics Expert Specialist in: Ecommerce and Local Area Ad Campaigns Advertising Copywriting & Strategy Google Search Ads, Remarketing, Display and Shopping Ads Merchant Centre Feeds Google Tag Manager/Analytics Setup Facebook Ads and Advanced Facebook Pixel Google My Business & Local SEO Comprehensive, and INFORMATIVE monthly reporting via Google Data Studio (see "Portfolio" below for anonymised "deep dive" sample report) Social Media Marketing - Australia's foremost Pinterest expert Content sourcing, scheduling and detailed monthly reporting incl Facebook, Twitter, Instagram, LinkedIn Full suite of marketing services - incl. strategy, planning, SEO, traditional advertising, catalogues, LAM etc. Website strategy, redesign, conversion rate optimisation.
