Google Shopping Ad Tips for Retailers for Christmas
The good folks at Adwords have just live streamed a highly informative session for ecommerce advertisers over on Youtube, and it's a goldmine of information for anyone running Google Shopping Ads or thinking about it. See the bottom of the post for the full video. For those who aren't clear, Google Shopping Ads are those IMAGE+PRICE+PRODUCT type entries that will often appear in your Google search results (see image). google shopping ads australia Google Shopping also has its own rather prominent search tab. And so it should. We are advising ecommerce advertisers that some of your best ROI advertising results are almost certainly to be found in this space, and if you're seeing results there, then Bing Shopping Ads are almost certainly your next best option.
About Me
I have been Marketing Manager for some of Australia's largest retail brands, including The Good Guys and Priceline. Official Google Ads Partner Agency & Google Certified Adwords/PPC/Analytics Expert Specialist in: Ecommerce and Local Area Ad Campaigns Advertising Copywriting & Strategy Google Search Ads, Remarketing, Display and Shopping Ads Merchant Centre Feeds Google Tag Manager/Analytics Setup Facebook Ads and Advanced Facebook Pixel Google My Business & Local SEO Comprehensive, and INFORMATIVE monthly reporting via Google Data Studio (see "Portfolio" below for anonymised "deep dive" sample report) Social Media Marketing - Australia's foremost Pinterest expert Content sourcing, scheduling and detailed monthly reporting incl Facebook, Twitter, Instagram, LinkedIn Full suite of marketing services - incl. strategy, planning, SEO, traditional advertising, catalogues, LAM etc. Website strategy, redesign, conversion rate optimisation.
