Hello,
I'd be very interested in knowing more about your project.
Usually, I approach design with a strategic process through which I discover:
1. The business,
2. The business' goals,
3. The website's goal
4. Who your users are, what are they looking for on that website, make persona profiles.
After we develop a strategic message, then I go to the aesthetic part of it which is, no doubt, very important but just aesthetics without a strategic message behind are just as "beauty without a brain". It's easy to make something beautiful but it's hard to convince users that they have to click on the contact button.
Looking forward to talking more,
Laura