Product Marketing Manager

The Product Marketing Manager will develop go-to market strategy, competitive positioning and messaging for new products as well as collecting and managing market intelligence for our industry of place-based/digital out-of-home media. POSITION RESPONSIBILITIES * Investigate, validate and deliver market requirements * Craft product strategies and development of product roadmap * Develop product and release-specific positioning, competitive differentiation, core value proposition and messaging * Develop and execute go-to-market strategies, from positioning and message creation to content delivery and launch program definition across the entire product life-cycle from new product introductions, up-sell and cross-sell, product upgrade, promotions and end-of-life * Develop pricing strategies * Drive the gathering and dissemination of Competitive and Market Intelligence * Be a thought leader for Premier Retail Networks??" develop market insights and articulate a unique point of view for use by outbound Marketing to build the Company’s image and credibility * Provide sales teams with market, product and industry expertise in support of the sales cycle * Evangelize product portfolio to internal and external audiences, including external speaking opportunities EDUCATION / WORK EXPERIENCE * Bachelors degree or equivalent work experience required * 5-8 years of professional experience in a product marketing role * Responsibility for launching a SaaS offering * Experience working in a small company environment * Retail and/or advertising experience highly desired SKILLS * Demonstrated ability to work strategically and tactically at all levels across the organization * Proven ability to build relationships and influence executives representing all functions within the business * Superb communication skills ??" written, verbal and presentation ## Deliverables 1) All deliverables will be considered "work made for hire" under U.S. Copyright law. Employer will receive exclusive and complete copyrights to all work purchased. (No 3rd party components unless all copyright ramifications are explained AND AGREED TO by the employer on the site per the worker's Worker Legal Agreement). ## Platform not applicable