Hi Freelancers, we need to translate this text to French. Small text, so we'll take that one who can reasonabily translate this in 15 min.
Chief Marketing Officer for Music Hardware Startup
FRETX SAS • Instruments, matériels et logiciels (scène, studio, etc.) • Paris - Lille - Asia (59200)
Marketing stratégique Communication Graphisme, design Relations presse Webmarketing, traffic management, référencement web Community management Relations publiques Relation clients / utilisateurs Autres marketings opérationnels
CMO – Position for FRETX
Marketing channels and email acquisition for Music Hardware Startup
Time Frame => June 2016 – September 2016 (Possible long term contract)
Name of the Company: FRETX SAS
Internet Site: [login to view URL]
Job Offices: Paris – Lille – Consider Travelling abroad (Singapore - USA)
Introduction of the company:
FRETX SAS is a French company founded in that develops hardware products for music learning.
Our company believes that people can learn to play music through fun and immersive experiences that will teach them meaningful skills.
We are currently developing a product for Guitar learning named FRETX, that consists in a hardware device that attaches to the guitar fretboard, and alongside with a mobile app, allows people to learn to play their very first and most useful chords within an hour through the most fun and dynamic way.
FRETX is a community based hardware product. We encourage teachers and artists to add songs and interact with audiences through our device in order to create more choice and diversity in the learning experience.
FRETX team is currently composed by its founder Federico Rodriguez and Tran Than Huong as CTO and a network of freelancers.
Our company is currently recruiting Marketing positions with the short term mission of exploring the channels that work best for creating traction in our website and acquire emails. Kickstarter Campaign in set to mid-September 2016, and as a long term mission to consolidate our community of students and teachers and set our product into retail.
Job description and scope
The job is purely to market and position of our brand, and create email acquisition within for our website [login to view URL]
The main Key Performance Indicator => Number of emails acquired / Cost per Acquisition.
Important tasks that the job involve:
- To define the acquisition channels and audiences that work best
- To create compelling messages for our Facebook ads.
- To engage community through curated content in social media / blogs / newsletter
- To develop / propose image or video content to increase our reach
Please consider that our company is a startup, so testing fast, improving and pivoting are standard procedures.
Details and metrics:
We have target emails acquisitions by the end of June, July and August, as well as the number of units to be sold through Kickstarter.
Landing page modifications and cohort analysis will be done weekly by [login to view URL] who will help and suggest improvements on:
· Design (Photography // layouts // etc.)
· Channels and Audiences.
· Content // Newsletter // Blog
· Social Media Strategy
Crowdtoolz team is based currently in Singapore and communication is through skype / Slack. Oral and written communication is English is essential.
16 freelancers are bidding on average €23 for this job
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