Project: Client Name, Website Development, Content Writing, and Editing
Needs: Potential client cites a website that is not "up to par" for attracting grantors and other stakeholders. The client also asks for a more human service-oriented feel.
Solution: In communicating with potential grantors, employees, clients, and other users, the verbiage of your website is of the utmost importance. Fortunately, conveying an open and welcoming tone is easily accomplished with the "right" copy.
Who We Are: GardenWall Publications LLC is a content and copy development agency based in Lansing, Michigan. Principal writer and owner Allena Tapia earned a BA in English from Michigan State University, interning at both non-profits and magazine publishers. Following full-time editorial and marketing work with Lansing Community College and Michigan State University, Tapia launched GardenWall Publications to provide copy and content on a freelance basis. Staff includes contractual, administrative assistants, translators, and proofreaders.
This biography above was a required part of the proposal. I am careful to outline for the client that I am the main contact and writer for this project, but I do address how my business tends to work here: The client project is pitched as contract working directly with head writer Allena Tapia, with intermittent support (research, billing) from administrative staff.
Credibility/Experience: A comprehensive client list is included as Appendix 1 with this propos