Devise a web strategy

Im doing a rework of our branding and how we position the company Im adding new services, new products i want ideas of a plan to move us forward. I see this as a report with a plan as to how we link in the company to social media and internet .. the best way to do given our skill set services and products .. this an inside out strategy ie take our strengths and see how to present these i will parallel track a blue ocean outside in approach later as this will lead i do not want a website design.. that will be one of a number of projects that will flow from this im looking for expertise and some ideas we are geophysical and geological services company our website is [login to view URL] we have exposure on facebook and linked in and a little on Twitter none on utube i will ignore any website design offers i think this will likely take the form of an interview with me some background then a report.... G