SEO my Website

Decide keyword used for the website which is in the process of building. We are in the process of building a new, professional, search engine optimized and friendly website [login to view URL] We need to get involving with SEO at the beginning of site building. The main goal is let young people buy quality fashion glasses with affordable cost. The positioning should be young people fashion glasses. [login to view URL] and [login to view URL] those two sites are our competitors. They all sell their own brand which nobody knows, however, they have price advantages. I will do similar marketing strategies but more focus on more narrow market, young people who cannot afford to famous brands. Those young are fashion and cost orientation. Our Strategy is focus on fashion, youth and cost. Therefore, keyword may relate with frames, fashion, prescription, eyeglasses, youth, students, teenagers, boy, girls. [login to view URL] although sell glasses but not my competitor. They sell brand glasses which are expensive. I hope that the SEO should cover the following area: Title and Description Create unique, accurate page titles, Make use of the "description" meta tag Improving Site Structure Improve the structure of your URLs; Make your site easier to navigate Optimizing Content (may be including entry the products description and rename image name) Offer quality content and services, Write better anchor text. Optimize your use of images. Use heading tags appropriately. Dealing with Crawlers Make effective use of robots.txt. Be aware of rel="nofollow" for links SEO for Mobile Phones Notify Google of mobile sites. Guide mobile users accurately Promotions and Analysis Promote your website in the right ways. Make use of free webmaster tools. I understand that I can not use such a small amount of money to hire a freelancer complete all those jobs, however, we can begin from small project, decided about 100 most high search demand but low competition keywords. That small project can be a test to try the freelancer’s understanding of client’s needs, ability in SEO and eyeglass industry, efficiency and communications 1. Our clients are young people, students in US, Canada, India or anyone can speak or read English want to buy quality fashion glasses with affordable cost. I hope that they can be participant of our site builder. 2. Clients can share their feelings of wearing our glasses, those can be in the form of writings, images, videos and links to other site. We will encourage them to do so by provide coupon, cash back and prize. 3. We will sponsor competition of video making about glass fashion, knowledge and education. We will try to combine those activities with social media. Try to encourage people sharing their experience in our site. 4. Clients can educate them-self by our articles and information about eyes health and glasses technology. I hope that you can answer my following concerns: • Can you show me examples of your previous work and share some success stories? • Do you follow the Google Webmaster Guidelines? • Do you offer any online marketing services or advice to complement your organic search business? • What kind of results do you expect to see, and in what timeframe? How do you measure your success? • What's your experience in online eyeglasses industry? • “Interested freelancer must include the words "customer concerns" in their respond.” • What's your experience in US • What's your experience in developing international sites? • What are your most important SEO techniques? • How long have you been in business? • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? Thanks