I have a three dimensional concept written for an app start up. I have the functionality design mocked up and the screenshots for the app. I just need the numbers crunched and the literature together for my investors. All these items must be included:
1. Executive Summary
This is a short overview of your mobile app development business plan. Include:
What type of apps you will develop
Your company’s unique value proposition How your company will differentiate itself
Sales Forecast Provide charts of the breakdown of projected sales, operating costs, and profits
2. Company & Financing Summary
Provide a short summary of the history of your mobile app development company, what you will be developing, and what you are seeking. Include
Company Summary – Write a brief description of your company, including the ownership of your company, your objectives, and your location.
Financial Summary – Specify the financial assistance you are requesting. If you are seeking investors rather than a loan, include details of stock and other options you are offering.
3. Products and Services
Explain exactly what your mobile app development company be offering. Be specific and include types of applications you will be creating and their target audience, along with any additional services you will be offering.
4. Market Analysis
Provide an in-depth examination of the market for your apps, including
Customer Profile – Who your specific users are, their demographics, and past purchase history
Internal / External Analysis also known as a SWOT/TOWS analysis, this is where you chart your company’s strengths and weaknesses, and the threats and opportunities available.
7. Marketing Plan
Include specifics about your marketing strategies, including product strategy, market strategy, and positioning strategy.
8. Management Summary
Provide an organizational chart of your company. Identify the key players and the specific skills they bring to the table.
9. Financial Plan
Provide your company’s financial plan for the next three years. Charts work well for this section of your mobile app development business plan, provided you explain where you obtained the figures you used to make projections. Provide
Projected Profit and Loss Statements
Cash Flow Forecast (projected sales and cash disbursements)