Sound SEO knowledge is a must and proven track records
The experts should have the following knowledge and is able to deliver a strategic plan and result oriented report.
Detailed site Audit and suggestions and capability to make changes in magento
Keyword Research: Finding the right keywords to get the most relevant and quality traffic.
Page optimization: Check pages for broken links, image tags (so Google can ‘read’ images), proper heading structure.
Keyword strategy: optimizing pages for particular keywords to ensure that traffic is directed to that particular page based on search queries.
Competitor analysis: Discovery of competitor keywords, paid ads, strategies, social media reach.
Local SEO services: optimizing for local businesses with Google Local Places and directories.
Create a proper internal linking structure.
Optimize for speed. Factors affecting speed include the hosting company, the web server, the platform, and content and images.
Navigation and Menu structure optimization:
Grammar and spelling correction:
Reporting:Creating easy to understand reports which show improvements (and non-improvements)
Backlink management: Monitoring for new backlinks, spam backlinks, and competitor backlinks.
Spam backlinks should be disavowed while competitor backlinks should be investigated for opportunities.
Website diagnostics and troubleshooting. Monitor for errors, spam, hacking, and uptime.
Check for 404 errors, crawl errors, duplicate content, and implement correct XML sitemaps, 301/302 redirects, and [login to view URL] files.
Create URL, heading, and title conventions and optimize for maximum impact.
Off-page SEO: Outreach and link-building relationship advice or direct implementation.
Advise on brand management, domain names, alternative domain names, social media reach, email marketing.
Understand and implement third-party tools for marketing to provide the client with a better solution.
Optimize customer experience. Minimise bounce rate, improve click-through-rates, improve conversion, and (in the case of eCommerce sites) reduce cart abandonment.
Analyze traffic from search for patterns, keywords, and determine where changes to landing pages or content can be implemented.
A/B testing. Testing variations of pages and redirections for improved customer experience.
Improve social media integrations to help show social proof.