Who can create a powerpoint presentation in english for Search Engine Advertising (SEA) (Google Ads (previously Google Adwords)) TILL SUNDAY

Who can create a presentation in ENGLISH for Search Engine Advertising (SEA) based on Google Ads (previously Google Adwords) TILL SUNDAY.

The points to be covered are mentioned below and there could be 30-50 charts max. based on these points.

The lowest bidder with the suitable background will get the project today itself.

=> I will make the decision today itself and you can start working on it today, if I decide for you. => I can provide the company template and instructions about the font size etc.

=> I can also send you another presentation that we have created for some other topic.

=> It should be with less text (charts should not be full with text) and with more graphics covering the main points. We want to use it for one "Company internal Learning Video" hence, We will be speaking the text but the base points should be clear in the presentation.

=>Apply, if you have knowledge of SEA (Search Engine Advertising). I DO NOT WANT cut-copy-paste from Internet.

Search Engine Advertising: How, what, why, when Issues

• Importance of SEA

• SEA component in the marketing mix

• Define goals

• Match business models and target groups by searching. (some examples could be quoted) • Usage of SEA Activities for service communication

• Usage of SEA Activities for event Support

• Usage of SEA Activities for branding

• Usage of SEA Activities for product Launch

• Usage of SEA Activities for Lead generation / shop

• Usage of SEA Activities for Rectruiting

• Conversion / ROI orientation

• End Devices and search behaviour influences

• SEA formats and functionalities

• By what criteria does Google deliver the ads (clickthrough rate, quality index, etc.)

Book ads:

• Define budget

• Designing the Ad, what to look for, e.g. what's in headline, what's in text

• Optimize

• Define keywords, etc.

• Define results/ know the output you are expecting

• Relevant KPIs:

• Explain CTR, CPC, etc.

Google Adwords (now Google Ads) policies:

• No brand names

• Certain products are excluded: (drugs, weapons ...)

• Observe country-specific guidelines

• Quality standards for ads, websites and apps must be adhered to.

• See Google support for adwords (now google ads) policy

Skills: Google Adwords, Internet Marketing, Marketing, Powerpoint, Search Engine Marketing

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About the Employer:
( 1 review ) Hamburg, Germany

Project ID: #19901189

19 freelancers are bidding on average €157 for this job


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