Inbound Marketing Freelancer (B2C) to set up inbound marketing strategy for professionals

Inbound Marketing Freelancer (B2C) Your challenge Will be to set up the lean testing of this new channel and proof it’s effectiveness in Q1 2019, build on successful experiments to set up the ongoing inbound marketing strategy for professionals, and build internal expertise at Jump through training up one of our marketing team members so we can bring this channel inhouse in Q2-3. In scope are both the attraction and conversion parts of the inbound strategy: 1. Attraction: Best practices, and implementation of marketing resources to attract potential leads, i.e Content management and strategy, SEO landing pages, most effective social media channels and strategy. 2. Nurturing: Best practices and implementation of marketing resources to nurture existing leads, i.e email marketing management and strategy, localised and specific alerts, blog posts, talent network/community, remarketing strategy 3. Conversion: Best practices and implementation of marketing resources to convert nurtured leads to users, i.e referral marketing strategy and implementation, creating customer promoters, customer experience feedback analysis, and retargeting practices. We would also greatly appreciate any advice or direction about what we would need to do to successfully implement the plan. We are open to working with a recommended partner on the implementation, if you know of anyone you would be happy to work with to track and execute your design. This would include: ● Establishing and setting up analytics, and realistic metrics to measure the various components of inbound marketing performance. ● Integrating Hubspot software with current systems. This is the right for you if… You can demonstrate a proven record with past examples of where you’ve set up a successful inbound marketing strategies from scratch, preferably in a B2C or job-seeker setting, as this is what your challenge will be at Jump. At Jump we work in a ‘lean’ fashion, you will be expected to break down targets and goals into small, measurable initiatives. You need to be results and target oriented and can set up clear measurements to illustrate the impact you’ve had with your campaigns. You need to be comfortable setting experiments to test the effectiveness of your initiatives so you can continually track progress and identify the most successful and efficient solutions. In addition, it’d be great if you have strong experiences in either or several of these areas: ● Good understanding and experience of the recruitment/job-seeking space, or experience with a fast-growing online marketplace ● It would be a massive bonus if you have expertise and experience implementing a Hubspot strategy, as this is our CRM across the board ● A plus if you have also B2B exposure, although we totally get the best people focus so this is a nice to have Jump’s marketing suite is built on Hubspot, so you need to be comfortable with these, have a partner who we can bring in on this, or happy to learn using them fast. Would you like to be considered? Portfolio Request [Sunday 6th January] If this sounds like an opportunity you would be interested in, then please send us your portfolio by Sunday 6th January. ● Can you give past examples that similar or relevant to our project ● Examples of when you have faced similar challenges and solved them ● What do you think is our biggest challenge, would you solve it? [login to view URL]