Get Traffic to my Website

I have been put in charge of delivering more online traffic to a water treatment company in Austin, TX. Their main competitors are: Chem-Cal Qual Chem Nalco I have a website template from themeforest that is "supposedly" SEO-friendly (it has been coded in HTML5 and CSS3) What I need done for this project is as follows: 1) study the main three competitors and determine which keywords are gaining the most traffic 2) devise a detailed plan of how this information would be incorporated into the website for the purpose of delivering high-quality traffic for said keyterms 3) perform SEO, link building, etc for the website 4) estimate on how long it will take to get into the top 6 spots on google 5) feel free to include estimate on flat rate with milestone payments, or hourly (be sure to include total hours for this method)