Objective is to do 1-time good SEO on my website which targets locally not need global. Ideally it should be as good or better than a rival website which serves similar content.
For html, E.g. <meta> title, description and keywords optimization. Main content <h1> <h2> etc. and small paragraph of texts.
Powered by PHP, 1 page optimization will affect multiple pages but I want to have unique different meta etc. I will handle the PHP coding portion - just tell me (e.g. from report) what changes I need to make.
Suggest ways to improve ranking in Google. E.g. content, links in/out etc. I am not asking for instant results but a good SEO foundation for this newly launch website. And will be advantageous if the hired includes Link Building.