PPC Adwords Strategic Consultancy Advice (1-2 hours works possibly)
This will require the PPC specialist/consultant to examine my client’s account and provide:
> Examination of the account, what’s wrong
> General ppc strategic direction based on goals for each campaign (propose actions)
> Answers to some key questions such as;
- What actions can be taken to achieve goals x,y,z
- Campaign X & Y: How to continue to increase ctr% without ability to create new landing pages.
- Campaign X: How to achieve impressions increase and not clicks, lower [login to view URL] and campaign cost?
- Campaign Y: How to increase clicks mainly and if possible lower avg. cpc cost
> What can be improved within the existing campaign and ad group structure (to meet my client's goals)
> This client does not allow 3rd parties to access the account, so you will need to use my login details to access the adwords account and I should receive a verification text message with a code which I can provide you to access the account.
> All dealings must be dealt with me and not my client.
> Once accepted, I will send you the login details and a short list of what actions have been made so far.