I have worked on various of tasks,, below are the details. I love to work on your request
ankitbatar8(at the rate)gmail(dot)com
From the last 2 and half of year I am working on the globally marketing automation tool "Marketo". My job and responsibility include diverse range of activities
Marketing Activities: - Webinar and Event setup, Campaign execution and management, Best practices Email campaign setup, lead scoring, A/B testing, Program setup, Normalization Trigger and Batch campaigns.
Design Studios: - Responsive Email Templates Creation, Customize Email template with Tokens, Litmus testing, Customise Marketo Forms with CSS, Email best practices.
Lead Database: - Segmentation setup, Smart list, List upload, Email Target Audience, Basic knowledge of Revenue cycle setup.
Analytic: - Marketo Reporting, Quarter Business Review Report (Email performance Report, Database Growth Report, Web Track Report and Email Touch Report), manipulate the Reports based on client request.
Admin section: - Setting fall-back pages, field management, Tagging, update user role etc
Data Normalization: - Industry Normalization, State and country normalization, Annual revenue normalization, Company size normalization etc.
Backfill Campaign: - Lead Source Backfill, Backfilling data using inferred information of lead.
Integration: - GTW (GoTo Webinar), SFDC integration with Marketo
MISC: - Event setup (GTW and Webex), SnapApp, Marketo-Assessment for new clients, Vidyard, Excel.