Hi, I am a senior business & finance strategy specialist - my clients believe I have been a true partner, and they trust my judgement
what i fee after seeing this brief info on your company, is a need to position the business as serious, yet fresh, clients oriented, i shud reflect confidence, maturity and the expertise to attract your target audience
As you have rightly understood that first up, is to name the business, write down business vision, values, set goals, identify list of services etc after which one starts to build business plan, capital structure etc
thanks
imran