EDGE GLOBAL Ltd. in Hong Kong is an online marketing company that builds and invests in passive income business models. We are a decentralised team and we work around the world. Our Pay-Per-Lead business generates sales leads for local service providers so they can acquire new customers. Our objective is to build and grow additional niche-sites for professional services in Germany, Austria, UK, Australia and the Philippines.
Optimize websites for Google and local search queries (local SEO)
Create structured and actionable keyword research
Create action plan on improving technical/on-site SEO
Design or (review current) page and url structure
Implement Meta and Schema elements
Find and use appropriate common license images
Optimize search console
Optimize image sizes and load speed
Optimize with wordpress plugins (yoast, one seo, etc.)
Create content plan to attract and convert more visitors
Write content for blog articles and web content
Write copy for sales and landing pages
Edit blog articles for SEO and CRO
Create visually appealing lead magnets like ebooks & checklists, etc.
Create email marketing campaigns with educational content
Build simple content pages and landing pages with wordpress plugins, X-Theme and Cornerstone page builder (No coding skills required!)
Coordinate with web developer on technical implementation that require coding
OFF-SITE SEO / LINK BUILDING
Create content marketing plan
Propose a link building plan and execute it
Distribute content on social media (Content marketing)
Propose and execute on link building strategies
Find and realize link opportunities
Create and distribute press releases
PR & Outreach to media, forums, influencer etc.
Email outreach to webmasters, bloggers etc.
Create citations for local SEO
Create a weekly SEO dashboard
Create link tracker
Report progress in a structured manner
Collaborate via Asana project management software and use time tracking software
Manage progress and pipeline with Streak for GMail
NEW OPPORTUNITY MARKET RESEARCH
Find and evaluate new business opportunities by analyzing profitability of niche markets, creating keyword research, and evaluating business competitors and SEO competition.
PROJECT MANAGEMENT & OUTSOURCING
You are responsible for the results in increasing traffic and conversions.
Propose efficiency increases through outsourcing certain low-level (SEO text, graphic design) and complex IT development (coding) tasks
Manage outsourcing process with freelancers (odesk), budget and results
Excellent writing skills in German AND English
Knowledge of Onsite & Offsite SEO
Know how to edit copy
Working knowledge of Wordpress, Google Drive, Google Analytics, Google Keyword Planner and other SEO tools
Advanced Excel skills (formulas, tables)
Wants to work towards goals independently, does not want to be spoon-fed and figures out the best way him/herself but speaks up if support is necessary.
Wants to learn & grow
Positive, “can do” attitude
Understands that efforts don’t count, only results.
Hard working and capable to work under pressure
Attention to detail
Good to have:
Basic graphic design skills (Canva, Photoshop)
Knowledge of HTML and CSS
Min 3 years working experience with SEO & Content Marketing
Min 3 years experience in writing and editing blog posts and sales copy
Good to have:
Performance marketing experience (Google Adwords, FB Ads, LinkedIn Ads)