German SEO Manager & Content Marketer

EDGE GLOBAL Ltd. in Hong Kong is an online marketing company that builds and invests in passive income business models. We are a decentralised team and we work around the world. Our Pay-Per-Lead business generates sales leads for local service providers so they can acquire new customers. Our objective is to build and grow additional niche-sites for professional services in Germany, Austria, UK, Australia and the Philippines.



Optimize websites for Google and local search queries (local SEO)

Create structured and actionable keyword research

Create action plan on improving technical/on-site SEO

Design or (review current) page and url structure

Implement Meta and Schema elements

Find and use appropriate common license images

Optimize search console

Optimize image sizes and load speed

Optimize with wordpress plugins (yoast, one seo, etc.)


Create content plan to attract and convert more visitors

Write content for blog articles and web content

Write copy for sales and landing pages

Edit blog articles for SEO and CRO

Create visually appealing lead magnets like ebooks & checklists, etc.

Create email marketing campaigns with educational content


Build simple content pages and landing pages with wordpress plugins, X-Theme and Cornerstone page builder (No coding skills required!)

Coordinate with web developer on technical implementation that require coding


Create content marketing plan

Propose a link building plan and execute it

Distribute content on social media (Content marketing)

Propose and execute on link building strategies

Find and realize link opportunities

Create and distribute press releases

PR & Outreach to media, forums, influencer etc.

Email outreach to webmasters, bloggers etc.

Create citations for local SEO


Create a weekly SEO dashboard

Create link tracker

Report progress in a structured manner

Collaborate via Asana project management software and use time tracking software

Manage progress and pipeline with Streak for GMail


Find and evaluate new business opportunities by analyzing profitability of niche markets, creating keyword research, and evaluating business competitors and SEO competition.


You are responsible for the results in increasing traffic and conversions.

Propose efficiency increases through outsourcing certain low-level (SEO text, graphic design) and complex IT development (coding) tasks

Manage outsourcing process with freelancers (odesk), budget and results


Must have:

Excellent writing skills in German AND English

Knowledge of Onsite & Offsite SEO

Know how to edit copy

Working knowledge of Wordpress, Google Drive, Google Analytics, Google Keyword Planner and other SEO tools

Advanced Excel skills (formulas, tables)

Wants to work towards goals independently, does not want to be spoon-fed and figures out the best way him/herself but speaks up if support is necessary.

Wants to learn & grow

Positive, “can do” attitude

Understands that efforts don’t count, only results.

Hard working and capable to work under pressure

Attention to detail

Structured thinking

Good to have:

Basic graphic design skills (Canva, Photoshop)

Knowledge of HTML and CSS


Must have:

Min 3 years working experience with SEO & Content Marketing

Min 3 years experience in writing and editing blog posts and sales copy

Good to have:

Performance marketing experience (Google Adwords, FB Ads, LinkedIn Ads)

Skills: Article Writing, Internet Marketing, Link Building, Marketing, SEO

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About the Employer:
( 0 reviews ) Hong Kong, Hong Kong

Project ID: #17014853

35 freelancers are bidding on average €12/hour for this job


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