Optimize DFP Configuration so inText Video Advertisers can Compete thus Improving Revenue

We have some advertisers that work with inText video ads. We have only 2 spots inside articles to display the ads from 5-6 advertisers. We'd like to optimize advertisers impressions to improve revenue. We work with Google DFP ad server.

ex (see print attached):

We were, until January 7, setting up DFP as "Price Priority", placing 2 advertisers in the same spot, with advertiser "A" registered at a higher price rate than the advertiser "B".The result is that despite the fill rate of advertiser "A" being low, the remainder of requests was not taken of by advertiser "B".

So on January 8, we decreased the advertiser's "A" price rate, putting it lower than the advertiser's "B" price rate, and as a result the reverse happened. Although the fill rate of advertiser "B" was very low, advertiser "A" could not take advantage of the remaining requests.

And finally around January 16, we put advertiser "A" as "Sponsorship" in DFP, and advertiser "B" as a passback, right inside advertiser's "A" platform. You notice that it has improved the result, but even then there are thousands of requests being "wasted".

We'd like to fill requests with impressions from those advertisers that have ads to display, not "wasting" the requests.

Skills: Advertising

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