Creative offline marketing, PR stunts and web design. Think OUTSIDE the box.

I am part of a team of people in the process of launching a new product and brand. We currently have our own designer who is coming up with brand and logo concepts and we also have people running our online marketing. What we require is help to launch the product/brand on a national scale OFFLINE. Ideally we want to create a hype about the brand, perhaps with PR stunts but due to the nature of our product we are keen on finding somebody that can think slightly out of the box. We want real creativity and somebody who can think BIG. In regards to our website, as we plan on launching a multi-level marketing campaign, we have a company that has produced a customisable backend system that includes a shop and distributor logins. As I mentioned before, we have a designer doing brand so what we need is a creative front end that can link our branding with our backend system.