Greetings,
I have read initial high level requirements & understand that you need a Joomla template website but why not WordPress? As it is more SEO friendly but Joomla is also fine, as our team worked on both.
Now as far as the design is concerned, do you want us to show you mock-up design options or you would like to chose some theme?
What features you want in the subscription module? Can you please provide me more detailed requirements, i.e. how many total pages you want in your website, what is the name of your website, did you purchase the domain?
Once you respond me, then I can edit/update our bid price for you to consider, as it is just a placeholder at the moment to submit the proposal & start our conversation thru' Freelancer message board but once I hear from you, then I can give you our firm estimate.
Look forward to hearing from you and talking to you further thru' Freelancer private message board.
Regards,
YK
LEADconcept