Decode Agency Media Analysis
$250-750 USD
Paid on delivery
Project - Media Monitoring & Analysis Software Development
Background
Decode Agency is a specialist PR and Communications consultancy that offers corporate reputation management services with specific focus on media relations and crisis communications. Our services are underpinned by media tracking and analysis technologies that help clients to make sense of (decode) the media coverage and the impact thereof.
We have developed a unique approach ‘Monitoring with Intent’ to manage public perception for our clients by (process):
Monitoring and tracking media channels (print, broadcast, internet and social networks) in real-time with regular alerts;
Ascertaining deliberate messaging consistency in the media coverage and/or conversations in the social networks;
Analysing the implications of the coverage and/or the impact of the conversations to determine their weight in effectively communicating the message that was intended;
Providing recommendations that points to the required action for effective mitigation; and
Implementing the recommendations using our team of qualified and experienced professionals.
This approach differentiates Decode from many of its competitors because most are generalists, offering a wide range of PR and Communications services while outsourcing the media tracking and analysis component. The market has very few medial relations specialist agencies and Decode intends to explore the opportunity to help companies and organisations on appropriately respond to issues using mass communication tools but most importantly armed with valuable insights from our analysis reports to help clients make decisions that will not cost the companies their reputation.
The Solution
For Decode to be able to provide its service effectively, employment of technology is critical. We are looking for systems developer to develop a media tracking and analysis software that will assist us to achieve our aforementioned process. The code name of the software is ‘iDecode'.
Our focus is on the mining of big data and explaining what it means to and for companies and organisations rather than just emphasising on the number of mentions in the media. The system should be the best media analytics product in the market.
Project ID: #5475933
About the project
5 freelancers are bidding on average $983 for this job
Hi, We have strong big data capabilities and a strong team of data scientists (rich talent). We can help you with iDecode and be within your budget. I can be reached at +1 612.401.5431 for further discussions. Re More