Advertiser/Publisher Portal

we want to build an on-line portal that serves advertisers and publishers like the solution used by: Admoda, smaato, greystripe etc. One main difference is that we have the publishers as 1 million messenger clients like MSN or Yahoo. So publisher module is not required. Instead we will have the solution interact with our messenger client via an in-house hosted desktop application. The solution should include the following components: bidding module where users enter their max CPC, desired daily budget, campaign budget, etc. billing and payment solution (most likely PayPal + credit cards) advertiser/user account (store user information and campaign history) campaign management (start, end, budget, targets, etc.) campaign ad target definition (age, gender, etc.) parameters should be customizable by us. campaign analytic to display the campaign performance user e-mail notifications, to e-mail users when their campaigns reach certain targets or about to expire