ASP.NET Split Testing System

**Overall Goal: **The ability to test out the effectiveness of different creatives (images and/or text segments) in producing a desired outcome - also called a conversion. **Here is an example for a specific test: **Desired outcome - On a web site that both provides product information and an online store section - we have these desired events (conversions): 1 - We want visitors to visit the online store section of the web site 2 - We want visitors to purchase the product **Example Test: **We want to test the wording for the link to the ecommerce section of the site. We want to test two different options for what word to use: A - Buy B - Store For the above test, we will be able to divide visitors into two groups. Group A will see the word "Buy" for the link to the ecommerce section. Group B will see the word "Store" for the link to the ecommerce section. **The system will be able to provide the following numbers. **1 - How many visitors were assigned group A. 2 - How many visitors were assigned group B. 3 - How many visitors in each group viewed the main ecommerce page. 4 - How many visitors in each group purchased the product (we can measure this by simply counting the number of visitors that viewed the product purchase confirmation page). All of the above numbers are per day. ******************************************* PLEASE SEE ATTACHED DOCUMENT FOR FULL SPECS ******************************************* ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform - The system will be integrated into a web site running asp.net (1.1) - Some of the aspx pages are written in jscript and some of them in C#. The included code needs to support both such pages. - The database used will be SQL Server 2000