A brand works with micro-demographic review--simply, who are the current customers--what is their profile---do we know-- from this profile we build the "identifying" terms, expressions, thought patterns--what will it take to attract them---that is mere curiosity, then what will it take to win them--and hold them as a customer.
We are micro demographers and marketing strategists--we have built brand recognition with distilled spirits, a high end espresso and espresso machine, and many others....
I welcome further discussion...
Robert
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