I will brief you on the segmentation and target market and i need UVP, positioning and tagline
This is a healthcare product uniquely positioned for independent practitioners in U.S., need you to UVP according to your experience, then focus on positioning strategy and tagline.
Your final deliverable :
1. Product positioning Strategy (at least 1500 w research result)
3. A 90 second narration on the tagline
Segmentation and targeting has been done, and I will provide the data, I need from you the following deliverables:
1. Buyer persona Prepared according to the sample provided for independent practitioners in U.S.
2. Product Positioning strategy : according to standard strategy outline
3. UVP: Unique Value Positioning on how to position the service according to the pinpoints of the independent practitioners
4. A 2 minute duration tagline for that persona
Your final assessment will be a one page outline report on online UVP :
1. 8 long tail keywords : high traffic and lo competition for the target market
2. Homepage design elements that converts the target audience