Our team created a game for Android devices.
Because of its complexity it's only compatible with 20 popular devices.
Now we want to target especially costumers with these devices and encourage them
to buy the game on android market (now Google Play).
Most important locations that we want to reach are the USA and South Korea.
I think more information is needed from the project employer before a considered comment can be made. I have been in marketing for 5 years now. have handled premier brands as brand manager and currently teaching branding in a B-School.