Direct Marketing Letter

Our high end wine business is 127 years old. Our special wine club has a tiered system which we reward our members on longevity and spend. We are updating our mail pieces to our members. We want to re-write a direct marketing mail piece to give it a more emotive appeal and tone. We need to make sure that the direct mail piece re-iterates our brand values of, exclusivity, style and tradition without sounding old fashioned.